Product Marketing Manager
Posted on 4/2/2024
Life360

201-500 employees

Comprehensive safety platform for families worldwide
Company Overview
Life360 stands out as a leading safety platform, trusted by over 50 million members worldwide for its comprehensive suite of safety features, including real-time location updates, Crash Detection, and 24/7 Roadside Assistance. The company's recent acquisitions of Tile and Jiobit further enhance its offerings, positioning it as a comprehensive platform for the safety of people, pets, and things. The company's remote-first workforce of over 500 employees and its commitment to simplifying safety for families make it an attractive workplace for those passionate about technology and family safety.
AI & Machine Learning
Consumer Goods
Data & Analytics

Company Stage

N/A

Total Funding

$161M

Founded

2008

Headquarters

San Mateo, California

Growth & Insights
Headcount

6 month growth

6%

1 year growth

15%

2 year growth

45%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
General Marketing
Growth Marketing
PR & Communications
Growth & Marketing
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in product marketing, preferably in a consumer-facing app or technology company.
  • Strong understanding of customer segmentation, positioning, and messaging strategies.
  • Excellent analytical skills and ability to derive insights from data.
  • Experience conducting customer research and translating findings into actionable strategies.
  • Exceptional communication and collaboration skills, with the ability to work effectively across different teams.
  • Creative thinker with a problem-solving mindset.
  • Self-motivated and able to manage multiple projects simultaneously in a fast-paced environment.
Responsibilities
  • Strategic Launch Planning
  • Feature Adoption
  • Positioning & Messaging
  • Customer Research
  • X-Functional Collaboration
  • Performance Analysis and Growth Mindset