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Full-Time

Partner Marketing Specialist

Posted on 6/27/2024

Demandbase

Demandbase

501-1,000 employees

Account-Based Marketing solutions for B2B enterprises

Data & Analytics
Consulting
Hardware
Enterprise Software
AI & Machine Learning

Compensation Overview

$75k - $120kAnnually

Mid

United States

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Salesforce
Marketing
Requirements
  • 2-3 years of B2B marketing experience
  • Revenue-focused individual with a high sense of urgency
  • Excellent written and verbal communication skills
  • Detail oriented and highly organized
  • Skilled at coordinating complex projects
  • Knowledge/experience using Salesforce.com, marketing automation and Asana a plus
Responsibilities
  • Develop innovative ways to go-to-market with partners
  • Act as the marketing representative to partners for Demandbase
  • Contribute to the success of the Demandbase Partner Program
  • Take charge of the complete execution of partner marketing programs
  • Address partner marketing requests
  • Work seamlessly with internal marketing teams
  • Collaborate cross-functionally with Partnerships, Sales, Product, and Product Marketing teams
  • Deliver detailed progress reports to key stakeholders
  • Take ownership of the partner marketing budget

Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises, focusing on helping businesses target and engage high-value accounts. Their platform integrates tools like data analytics, personalized advertising, and CRM integrations, allowing clients to tailor their marketing strategies to specific accounts rather than a broad audience. This approach is particularly beneficial for industries with long sales cycles, such as technology and financial services. Demandbase operates on a subscription model, providing customizable access to their platform, along with professional services like training and consulting to enhance client success. Their goal is to empower B2B marketers and sales teams to effectively convert high-value accounts, establishing strong relationships and maximizing the impact of their marketing efforts.

Company Stage

Series H

Total Funding

$318M

Headquarters

San Francisco, California

Founded

2005

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-2%

2 year growth

-2%
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Simplify's Take

What believers are saying

  • Recognition as a leader in multiple industry reports, including Forrester Wave and Gartner Magic Quadrant, underscores Demandbase's strong market position and credibility.
  • The company's dual revenue stream from subscription fees and professional services ensures financial stability and fosters long-term client relationships.
  • Innovative product developments, such as multi-language intent solutions and B2B-specific connected TV advertising, highlight Demandbase's ability to stay ahead of market trends.

What critics are saying

  • The rapidly evolving digital marketing landscape requires continuous innovation, which can be resource-intensive and challenging to sustain.
  • High competition in the B2B marketing technology sector, with numerous players vying for market share, could impact Demandbase's growth and profitability.

What makes Demandbase unique

  • Demandbase excels in account-based advertising and overall platform flexibility, setting it apart from competitors in the B2B marketing technology space.
  • The company's strong market presence and recognition as a pioneer in ABM, particularly in the enterprise sector, further distinguish it from other players.
  • Demandbase's integration of AI-powered innovations, such as AI-Powered Campaign Outcomes and Buying Group AI, showcases its commitment to cutting-edge technology and continuous improvement.
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