M

M/I Homes

Nationwide homebuilder delivering new homes

Region Marketing Director

Full-Time
No salary listed
Senior
Bachelor's
Orlando, FL, USA
In PersonFrequent travel across assigned divisions is required.
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • A bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
  • Five or more years of progressive marketing experience with responsibility for multi-market, regional, or multi-division marketing programs.
  • Two or more years of experience leading, coaching, or directing marketing team members or cross-functional marketing initiatives.
  • Experience with marketing budget development, spend allocation, lead generation, traffic performance analysis, and sales support strategies.
  • Comprehensive understanding of field marketing strategy, budget management, digital advertising, lead generation, and traffic performance metrics.
  • Ability to translate performance data into actionable marketing recommendations.
  • Ability to influence decisions, set standards, and drive accountability across multiple divisions.
  • Strong leadership, coaching, and team development skills.
  • Effective written, verbal, and presentation communication skills for reporting to senior leadership and division stakeholders.
  • Ability to manage competing priorities, lead through ambiguity, and coordinate work through cross-functional partnerships.
  • Proficiency with Microsoft Office applications, marketing analytics tools, and budget management or reporting systems.
  • Frequent travel across assigned divisions is required for community visits, leadership meetings, team development, and evaluation of community presentation standards.
  • Occasional evening or weekend availability may be required to support regional marketing events, campaigns, or business needs.
Responsibilities
  • Maintains accountability for each division's walk-in traffic, inbound phone calls, and new lead growth across the assigned region.
  • Establishes consistent standards for community-level marketing plans and monitors execution across assigned divisions.
  • Collaboratively develops each division's annual marketing budget and coordinates approval with the appropriate division leadership.
  • Reviews, adjusts, and approves marketing spend allocations, including digital advertising spend executed through cross-functional marketing partners.
  • Diagnoses soft traffic trends and directs corrective actions, including spend shifts, traffic initiatives, presentation corrections, and product or pricing escalation to division leadership.
  • Serves as the regional authority on marketing recommendations that influence sales outcomes, supported by data and performance analysis.
  • Transfers best practices between divisions, including event formats, inventory campaigns, real estate agent programs, store presentation standards, and marketing collateral approaches.
  • Reports performance against walk-in traffic, inbound phone calls, and new lead goals on a regular cadence.
  • Develops, coaches, and trains division and field marketing teams on processes, procedures, standards, and marketing best practices.

About the company

M/I Homes builds new single-family homes across 17 markets in the United States, serving first-time buyers through luxury and empty-nesters. Its offerings include Whole Home Building Standards, design options, M/I Financial for in-house financing, and a transferable Structural Warranty; customers typically choose a home plan, customize design elements, arrange financing, and receive a warranty that remains valid if ownership changes. The company differentiates itself with a nationwide footprint paired with integrated services and a transferable warranty that adds predictability to build quality, design choices, and financing. Its goal is to help people buy a new home with a reliable, well-supported experience by delivering solid construction, clear design options, accessible financing, and long-term protection against structural issues.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Columbus, Ohio

Founded

1976

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Simplify Jobs

Simplify's Take

What believers are saying

  • July 29, 2026 Q2 contracts rose 15% to 2,387, a second-quarter record.
  • July 29, 2026 cancellations fell to 8%, improving conversion despite affordability pressure.
  • July 2026 Brighton Venice sales expand low-$400s offerings in Southwest Florida.

What critics are saying

  • July 29, 2026 revenue fell 9% and backlog value dropped 8% year over year.
  • September 9, 2026 HousingWire cited an $11.2 million Florida attic-ventilation defect charge.
  • Persistent backlog declines through 2027 trap M/I Homes in lower deliveries and thinner margins.

What makes M/I Homes unique

  • M/I Homes spans 17 markets and 234 communities, limiting local-cycle dependence.
  • June 1, 2026 Prophetic deployment compresses land diligence and site screening across divisions.
  • August 25, 2026 Zonda partnership showcases digital-home marketing tied to physical builds.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Time Off
  • Paid Holidays
  • Parental Leave
  • Profit Sharing
  • Employee Stock Purchase Plan

Company News

Lesprom Network
Oct 22nd, 2026
M/I Homes Q3 pre-tax income falls 38% as higher mortgage rates weigh.

M/I Homes Q3 pre-tax income falls 38% as higher mortgage rates weigh. Higher mortgage rates and economic uncertainty marked the quarter; the builder remains confident in housing fundamentals and its ability to manage the current cycle. By Lesprom Network 09:13 AM / October 22, 2026 Quick summary. * M/I Homes' third-quarter pre-tax income fell 38% to $87 million as higher mortgage rates weakened demand M/I Homes' third-quarter pre-tax income fell 38% to $87 million from $139.8 million a year earlier. Revenue declined 5% to $1.1 billion, while net income fell to $67 million from $107 million, the company said. The company cited increasingly difficult market conditions, including higher mortgage interest rates, weaker demand and growing economic uncertainty. Gross margin was 20.9%, or 21.3% excluding $5 million in inventory charges. The company said it remains confident in the long-term fundamentals of the housing industry and is well positioned to manage the current cycle. "Despite the current conditions, we remain confident in the long-term fundamentals of the housing industry... We are well positioned to manage through this current cycle given the strength of our balance sheet, low debt levels, diverse product offerings and well-located communities," said Robert H. Schottenstein, Chief Executive Officer and President, in a statement. New contracts decreased 2% to 1,861, while deliveries fell 2% to 2,241 homes. The cancellation rate was 12% in both third quarters. Backlog stood at 2,046 homes worth $1.1 billion, down 7% in units and 9% in value from a year earlier. The average backlog sales price was $539,000. For the first nine months, new contracts totaled 6,598, compared with 6,278 a year earlier. Deliveries totaled 6,361 homes, compared with 6,620 in the same period of 2025. M/I Homes operated 246 communities at September 30, compared with 233 a year earlier. It owned 23,425 lots and had 25,509 lots under contract. Shareholders' equity reached $3.3 billion, and the homebuilding debt-to-capital ratio was 18%. The company repurchased $50 million of common stock during the quarter. Financial services pre-tax income was $13 million, while cash was $621 million and the company had no borrowings under its $900 million unsecured credit facility. Be the first to get key industry news, new trade offers and analytics updates. 1 of 4 newsletters selected.

Yahoo Finance
Oct 21st, 2026
M/I Homes Q3 revenue falls 5% to $1.08B as pre-tax income drops 38%

M/I Homes (NYSE: MHO) reported weaker third-quarter results as higher mortgage rates and softer demand cut revenue 5% to $1.08 billion. Pre-tax income fell 38% to $87 million, and earnings per diluted share dropped to $2.56 from $3.92. Gross margin declined to 20.9%, which the homebuilder blamed on higher rate-buydown and lot costs. It closed 2,241 homes, down 2%, and new contracts fell 2%. Chief executive officer Bob Schottenstein called market conditions "choppy and challenging," particularly in parts of Florida and Texas. The company modestly reduced housing starts. It ended the quarter with $620 million in cash, no revolver borrowings, and net debt-to-capital of 2%. It also bought back $50 million of shares.

WTOP
Oct 21st, 2026
M/I Homes: Q3 earnings snapshot.

M/I Homes: Q3 earnings snapshot. October 21, 2026 | 7:37 AM COLUMBUS, Ohio (AP) - COLUMBUS, Ohio (AP) - M/I Homes Inc. (MHO) on Wednesday reported profit of $66.6 million in its third quarter. The Columbus, Ohio-based company said it had profit of $2.56 per share. Earnings, adjusted for non-recurring costs, were $2.70 per share. The homebuilder posted revenue of $1.08 billion in the period. This story was generated by Automated Insights (http://automatedinsights.com/ap) using data from Zacks Investment Research. Access a Zacks stock report on MHO at https://www.zacks.com/ap/MHO Touchdowns, tackles and a whole lot of talent: Meet Tristan Thomas Watch More

Daily Political
Oct 21st, 2026
M/I Homes Q3 earnings call highlights.

M/I Homes Q3 earnings call highlights. Posted by Jeff Wilder on Oct 21st, 2026 M/I Homes (NYSE:MHO) reported third-quarter results that reflected softer demand and higher mortgage rates, with revenue declining 5% to $1.08 billion and pre-tax income falling 38% to $87 million. The homebuilder closed 2,241 homes during the quarter, down 2% from a year earlier, while new contracts declined 2%. CEO and President Bob Schottenstein said market conditions became more difficult as the quarter progressed, citing a rise in the 10-year U.S. Treasury yield to 5.3% at Sept. 30 from 4.5% at July 1. The average par rate on a 30-year fixed mortgage increased by nearly 100 basis points over the same period, reaching nearly 7.75%, he said. Schottenstein said higher rates, elevated fuel prices, inflation concerns and the continued conflict in Iran weighed on consumer confidence and housing demand. He noted that mortgage rates had declined somewhat as of the call date, but said market conditions could remain "choppy and challenging" for some time. Margins pressured by rate buydowns and lot costs. The company continued to use mortgage-rate buydowns as its primary sales incentive, though the higher cost of those incentives weighed on profitability. Third-quarter gross margin was 20.9%, including $5 million of inventory charges. Excluding those charges, gross margin was 21.3%, down 320 basis points from a year earlier. Schottenstein said the margin decline primarily reflected higher rate-buydown costs and higher lot costs. He added that community location, home design and sales execution remain important differentiators even as builders broadly use rate incentives. Earnings per diluted share declined to $2.56 from $3.92 a year earlier. EBITDA fell to $103 million from $157 million in the prior-year quarter, while return on equity was 9%. Selling, general and administrative expenses represented 13.1% of revenue, compared with 11.9% a year earlier, as the company expanded its community count and increased spending on advertising and promotion. For the first nine months of 2026, M/I Homes sold 6,598 homes, up 5% from the prior-year period, and closed 6,361 homes, down 4%. First-time buyers and inventory homes remained central to sales. First-time buyers accounted for 50% of third-quarter sales, with the company's Smart Series affordable-home line representing about half of total sales. The remaining half of sales went to second-time or move-up buyers. Inventory homes made up 80% of third-quarter sales, while approximately 35% of quarterly closings involved homes that were both sold and delivered during the period. The company reported a 12% cancellation rate. Its mortgage business captured 96% of company homebuyers during the quarter, up from 93% a year earlier. Buyers continued to show relatively strong credit profiles, with average credit scores of 748 and average down payments above 16%, according to Schottenstein. M/I Financial, the company's mortgage and title operation, generated $13.4 million of pre-tax income, down 19% from the prior-year quarter. Revenue declined 5% to $32.7 million, reflecting lower margins on loans sold, a lower average loan amount and a slight decline in originations. Loans originated declined 1% to 1,835, while loan-sale volume fell 5%. Community growth continues, though starts have been moderated. M/I Homes ended the quarter with 246 active communities, up 6% from a year earlier, after opening 27 communities and closing 15 during the period. It expects its year-end community count to be approximately 5% above the prior year. New contracts in the northern region increased 1% from a year earlier, while southern-region contracts declined 4%. The company's largest third-quarter division income contributions came from Chicago, Columbus, Minneapolis, Dallas and Charlotte. Management said Florida and Texas have been more challenging than the Midwest and Carolinas. Phil Creek, executive vice president and chief financial officer, said Orlando had held up relatively well, while Tampa and Sarasota had been more difficult. He said adjustments to pricing and incentives are being made on a community-by-community basis rather than through broad changes. Schottenstein said the company has begun shifting toward more move-up product in select markets where first-time buyers had represented more than 75% of business. However, he said M/I Homes does not expect material companywide changes to its product strategy. Creek said the company has modestly reduced housing starts in response to demand conditions. It ended the quarter with 721 completed inventory homes and 3,242 total inventory homes, compared with 776 completed homes and 3,001 total inventory homes a year earlier. Balance sheet and land position remain focal points. Management emphasized the company's liquidity and low leverage. M/I Homes ended the quarter with $620 million in cash and no borrowings under its $900 million unsecured revolving credit facility. Equity reached a record $3.3 billion, or book value of $130 per share, while net debt-to-capital was 2%. The company owned approximately 23,400 lots and controlled about 25,600 additional lots through option contracts, for roughly 49,000 owned and controlled lots. That represents an estimated five-year supply, according to management. The company spent $290 million during the quarter on land purchases and land development. M/I Homes also repurchased $50 million of stock during the quarter and had $200 million remaining under its board authorization. Since the start of 2022, the company has repurchased 21% of its outstanding shares. Schottenstein said the company would be more cautious on new land deals, hiring and expenses but does not anticipate a radical strategic shift. "We have our hands firmly on the rudder," he said, pointing to the company's balance sheet, land position and geographic footprint as strengths for managing through the cycle. About M/I Homes (NYSE:MHO). M/I Homes, Inc is a residential construction company that builds and sells single-family homes for a range of buyers, including first-time, move-up and luxury-home purchasers. Its operations include land acquisition and development, home design, construction, marketing and sales, with communities offered in suburban and metropolitan markets. The company also provides services that support the homebuying process, including mortgage financing through M/I Financial and title-related services through its affiliated operations.

MarketScreener
Aug 25th, 2026
Zonda and M/I Homes announce the 2027 Virtual Concept Home.

Zonda and M/I Homes announce the 2027 Virtual Concept Home. Published on 08/25/2026 at 02:20 pm EDT S&P Capital IQ Zonda and M/I Homes announced their partnership on the 2027 Virtual Concept Home. The 2027 Virtual Concept Home, showcased by NewHomeSource, is an immersive digital model that offers a new way to experience home design before construction begins. Homebuyers and industry professionals will be able to navigate the home virtually and explore its layout, features, and design details. Guided by the theme "Designed for life, built for hope," M/I Homes plans to bring the concept from virtual to reality by constructing the physical home. Proceeds from the home's sale will benefit Pelotonia, a nonprofit organization dedicated to ending cancer by accelerating funding for innovative cancer research. The 2027 Virtual Concept Home will be unveiled at the International Builders' Show in Las Vegas in February 2027. (C) S&P Capital IQ - 2026