Full-Time

Marketing Operations Manager

Growth

Posted on 8/9/2024

Verkada

Verkada

1,001-5,000 employees

Provides integrated security solutions for enterprises

Enterprise Software
Cybersecurity

Compensation Overview

$110k - $150kAnnually

+ Sales Incentives + Discretionary Bonuses + Equity (RSUs)

Mid

San Mateo, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
SQL
AWS
Looker
Requirements
  • 3-5 years of Marketing/Sales/Revenue Operations experience.
  • Advanced knowledge in Marketo & SFDC or similar marketing technology stack.
  • Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, API webhooks and lead gen forms, running enrichment for proper data quality needed to route leads, implementing webhooks to operationalize webinars through zoom and demo booking, intent triggers, and lead lifecycle management.
  • Strong experience (with a healthy balance of paranoia) with SQL, ETL/data pipelines, excel, and BI Tools (Looker or equivalent) in order to properly query data sets for email campaigns.
  • Impeccable analytical and conceptual problem-solving skills. Big plus if you have an entrepreneurial hacker’s mentality and are energized by finding novel ways to drive revenue to eke out as much yield as possible from a given funnel.
  • Strong ability to operationalize campaign operations management at scale (i.e. we have 20 demand generation employees running campaigns across 3 locales and hope to continue scaling).
  • Excellent cross-functional stakeholder management, presentation skills, and organized communications.
  • Experience working with a high degree of autonomy in a fast-moving startup or a hyper growth environment.
  • 0 Inbox mentality.
Responsibilities
  • This role is highly cross-functional: you’ll work with executives, operations, engineering, analytics, brand, sales, and more to improve marketing campaigns, prioritize projects, and ensure alignment.
  • You’ll be the point person for all demand generation campaign operations and new implementations.
  • You’ll obsess over the operations of our lead ingestion and lifecycle to ensure proper follow up by sales, ultimately maximizing the efficiency of every lead.
  • You’ll proactively partner with data science and engineering as you own and elevate lead scoring, nurtures, and MQL threshold initiatives, ideally driving out-of-the-box solutions and becoming a true innovator in your domain.
  • You’ll build advanced automations via platforms such as Workato/AWS/Retool/etc that will work with existing sales/marketing platforms like Marketo/Salesforce to achieve a higher level of operational efficiency.
  • You'll become obsessed with ensuring everything within your sphere of influence is completely automated and designed for scale.
  • Track, test, and analyze data relating to campaign metrics to improve and optimize programs.

Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible footage, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, catering primarily to enterprise clients like large corporations and educational institutions. The company aims to enhance security and safety through integrated hardware and software, generating revenue from both hardware sales and subscription services.

Company Stage

Series D

Total Funding

$431.8M

Headquarters

San Mateo, California

Founded

2016

Growth & Insights
Headcount

6 month growth

7%

1 year growth

13%

2 year growth

52%
Simplify Jobs

Simplify's Take

What believers are saying

  • Verkada's expansion in EMEA is driving growth in Northern Europe.
  • Recognition as CDW's Partner of the Year boosts Verkada's brand credibility.
  • Integration with AI analytics enhances security insights and platform functionality.

What critics are saying

  • Increased competition may pressure Verkada's market share and pricing strategies.
  • Rapid EMEA expansion poses regulatory compliance and cultural integration challenges.
  • Reliance on cloud solutions raises data privacy concerns amid stricter EU regulations.

What makes Verkada unique

  • Verkada offers a unified platform integrating video, access, and environmental security.
  • Their hybrid cloud model ensures secure, accessible video surveillance from anywhere.
  • Verkada's solutions are scalable, catering to growing enterprise security needs.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits

INACTIVE