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Full-Time

Marketing Operations Manager

Growth

Confirmed live in the last 24 hours

Verkada

Verkada

1,001-5,000 employees

Provides integrated security solutions for enterprises

Cybersecurity
Enterprise Software

Compensation Overview

$110k - $150kAnnually

+ Sales Incentives + Discretionary Bonuses + Equity (RSUs)

Mid, Senior

San Mateo, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Data Science
Management
SQL
Salesforce
AWS
Marketing
Looker
Data Analysis
Requirements
  • 3-5 years of Marketing/Sales/Revenue Operations experience.
  • Advanced knowledge in Marketo & SFDC or similar marketing technology stack.
  • Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, API webhooks and lead gen forms, running enrichment for proper data quality needed to route leads, implementing webhooks to operationalize webinars through zoom and demo booking, intent triggers, and lead lifecycle management.
  • Strong experience (with a healthy balance of paranoia) with SQL, ETL/data pipelines, excel, and BI Tools (Looker or equivalent) in order to properly query data sets for email campaigns.
  • Impeccable analytical and conceptual problem-solving skills. Big plus if you have an entrepreneurial hacker’s mentality and are energized by finding novel ways to drive revenue to eke out as much yield as possible from a given funnel.
  • Strong ability to operationalize campaign operations management at scale (i.e. we have 20 demand generation employees running campaigns across 3 locales and hope to continue scaling).
  • Excellent cross-functional stakeholder management, presentation skills, and organized communications.
  • Experience working with a high degree of autonomy in a fast-moving startup or a hyper growth environment.
  • 0 Inbox mentality
Responsibilities
  • This role is highly cross-functional: you’ll work with executives, operations, engineering, analytics, brand, sales, and more to improve marketing campaigns, prioritize projects, and ensure alignment.
  • You’ll be the point person for all demand generation campaign operations and new implementations.
  • You’ll obsess over the operations of our lead ingestion and lifecycle to ensure proper follow up by sales, ultimately maximizing the efficiency of every lead.
  • You’ll proactively partner with data science and engineering as you own and elevate lead scoring, nurtures, and MQL threshold initiatives, ideally driving out-of-the-box solutions and becoming a true innovator in your domain.
  • You’ll build advanced automations via platforms such as Workato/AWS/Retool/etc that will work with existing sales/marketing platforms like Marketo/Salesforce to achieve a higher level of operational efficiency.
  • You'll become obsessed with ensuring everything within your sphere of influence is completely automated and designed for scale.
  • Track, test, and analyze data relating to campaign metrics to improve and optimize programs.

Verkada offers security solutions for businesses, focusing on hybrid cloud video surveillance, access control systems, and environmental sensors. Their video surveillance combines on-site cameras with cloud storage for secure and accessible footage, while the access control system provides insights into facility access. Verkada's products are designed to be easy to manage and scalable, catering to the needs of enterprise clients. The company aims to enhance security management and ensure the safety of assets and people through a combination of hardware sales and subscription-based software services.

Company Stage

Series D

Total Funding

$444.3M

Headquarters

San Mateo, California

Founded

2016

Growth & Insights
Headcount

6 month growth

10%

1 year growth

14%

2 year growth

61%
Simplify Jobs

Simplify's Take

What believers are saying

  • Verkada's rapid international expansion, including into the DACH region, indicates strong market demand and growth potential.
  • The launch of AI-powered search capabilities enhances the efficiency and effectiveness of their security solutions, making them more attractive to enterprise clients.
  • Partnerships with organizations like The 'I Love U Guys' Foundation and HiveWatch demonstrate Verkada's commitment to community safety and innovative security solutions.

What critics are saying

  • The enterprise security market is highly competitive, with major players like Cisco and Honeywell posing significant threats.
  • Rapid expansion and numerous integrations may lead to operational challenges and potential service disruptions.

What makes Verkada unique

  • Verkada's hybrid cloud approach combines on-site hardware with cloud-based storage, offering a unique blend of security and accessibility that many competitors lack.
  • The seamless integration of video surveillance with access control systems provides a comprehensive security solution that is more cohesive than standalone products.
  • Achieving FedRAMP Ready status highlights Verkada's commitment to high security standards, making it a trusted choice for public sector clients.

Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits