Principal Marketing Operations - AI & Agent Systems

Liftoff Commerce partners with Avalara to automate tax compliance. Atlanta, GA: Liftoff Commerce, the end-to-end technology platform built for print, promotional products, and apparel distributors, today announced a partnership with Avalara, the agentic AI leader in global tax and compliance. Liftoff Commerce is now part of Avalara's "Certified for AvaTax" program, which features integrations that perform at the highest level, providing the best possible customer experience. As a result of this partnership, Liftoff's customers can now choose Avalara AvaTax to deliver sales and use tax calculations directly within the Liftoff Commerce platform at the time of checkout or billing - in real time. With Avalara's tax compliance technology, Liftoff subscribers now have access to powerful tax calculation and management capabilities as well as more granular control over tax codes and how they are applied to products. The integration helps businesses navigate increasingly complex tax requirements while reducing the administrative burden associated with managing tax rates, product classifications, and changing tax rules across jurisdictions. For Liftoff subscribers selling across multiple states or internationally, the integration provides a scalable approach to tax compliance that can grow alongside their business. By combining Avalara's tax technology with the flexibility of the Liftoff Commerce platform, subscribers can automate critical aspects of tax calculation, improve accuracy at checkout, and spend less time maintaining tax rules manually. "We're excited to partner with Avalara for tax calculation and management," said Andrew Alford, President of Liftoff Commerce. "Avalara has set the standard when it comes to accuracy, ease of use, and scalability. Our subscribers have been asking for a solution like this for a long time, and we're pleased to finally make it available as part of the Liftoff Commerce ecosystem." Liftoff Commerce is now an Avalara Certified partner. Certified partners pass a series of criteria developed by Avalara to ensure the connector's performance and reliability, thereby helping mutual customers benefit from a seamless experience with Avalara's tax compliance solutions. About Liftoff Commerce. Liftoff Commerce is an end-to-end technology platform built for distributors in the print, promotional products, and apparel industries. Liftoff brings ecommerce, company stores, product customization, digital asset management, inventory control, quoting, supplier connectivity, purchasing, order management, production workflows, fulfillment, and business operations together in one unified platform. From the first customer interaction through production and delivery, Liftoff gives distributors the tools to run, automate, and scale nearly every part of their business from a single system. Learn more at liftoffcommerce.com. About Avalara. Avalara is the agentic AI leader in global tax and compliance. For more than two decades, Avalara's trusted tax content, deep compliance expertise, proprietary data, and technology have helped customers succeed on a global scale. Avalara now pairs that foundation with agentic AI to help businesses execute complex compliance work while keeping people in control. Avalara processes more than 54 billion AvaTax API calls annually and supports millions of businesses worldwide. For more information, visit Avalara.com.

Otelier, a hospitality data platform, has launched a two-way integration with tax compliance firm Avalara. It connects Avalara's tax tools with Otelier Rec, helping hotel finance teams automate lodging tax compliance. Daily revenue summaries and exemption details flow from Otelier Rec to Avalara, which prepares, files, and remits sales and lodging tax returns. Rec flags any gaps between Avalara's verified tax rates and those applied in a hotel's property management system, so staff can fix them before filing. Otelier also added a workflow that requires users to record a reason for each tax-exempt line item. The integration is certified and being piloted by a leading hotel management company. It is now available to hotel companies.

Avalara launches AI tool for enterprise system links. Fri, 25th Sep 2026 (Today) Avalara has launched Versori by Avalara, a product designed to help organisations connect enterprise systems to its tax and compliance software. Available through Avalara's developer portal, the product is aimed at developers and partners building links between tax tools and wider business software. Businesses often run a mix of enterprise resource planning software, billing systems, eCommerce applications and custom-built technology. Connecting those systems can require significant engineering work, especially when companies update software, add new platforms or change internal processes. AI integration tool Versori by Avalara uses specialised artificial intelligence agents to handle different stages of that integration work. It is intended to reduce the time needed to research requirements, establish system connections, generate code and prepare connectors for live deployment. The launch reflects a wider push by software companies to use AI for technical development tasks that have traditionally required large teams of specialists. Integration work has become a recurring pain point because it often sits between core systems and can slow broader software projects. According to Avalara, the product uses four AI agents across the integration process: Plan, Connect, Build and Deploy. The Plan agent analyses endpoint schemas, application programming interface contracts and compliance requirements to define the integration architecture. Connect handles authentication and system handshakes between platforms, including ERP systems, billing engines, eCommerce software and custom databases. Build generates transformation logic, mapping rules and error-handling code. Deploy runs automated testing, checks the resulting connector against Avalara certification benchmarks and publishes it for use. Code transparency provided Avalara said customers and partners retain access to the generated connector code and underlying business logic. That is likely to matter for companies that want visibility into how integrations are built or need to adapt them over time. Hugo Sarrazin, Chief Executive Officer of Avalara, described the product as a way to remove a common hurdle in tax and compliance projects. "Businesses should not have to spend significant engineering time just to connect tax and compliance to the systems where they already work," said Hugo Sarrazin, Chief Executive Officer, Avalara. "Versori by Avalara changes that equation. Specialised AI agents can research, build, test and deploy production-grade connectors in days, giving developers and partners a dramatically faster path to bring Avalara into virtually any enterprise system," said Sarrazin. "For customers, that means less integration work, faster time to value and greater freedom to use the technology that works for their business," added Sarrazin. Avalara positioned the product as an alternative to generic code-generation tools and fixed templates. Instead, the software is built around AI agents assigned to distinct tasks within the integration lifecycle. That approach points to a more specific use of AI than broad productivity tools that draft code or documentation. Here, Avalara is targeting a narrow but commercially important area where tax and compliance software must work reliably with the systems customers already use to run finance, sales and online transactions. Expanding partner capabilities The launch also underlines the importance of partner ecosystems for software vendors selling into complex business environments. By giving external developers tools to build connectors more quickly, vendors can expand the number of systems their products can reach without creating every integration internally. Avalara said it supports millions of businesses worldwide and processes more than 54 billion AvaTax API calls each year. Those volumes help explain why integration work matters to the company, as tax calculation and compliance software often has to sit inside transaction-heavy business workflows. Users of the developer portal can access documentation and training related to the new product. The aim is to let developers move from integration requirements to a connector that meets Avalara's certification standards with less manual work. Avalara has spent more than two decades building tax content, compliance data and related software tools. The latest launch shows how established business software providers are applying AI to technical bottlenecks that can affect implementation costs, project timing and customer adoption. Versori by Avalara is intended to give developers and partners a faster route to connect Avalara services with enterprise systems.