Experience-centric mindset and enthusiasm, curiosity, entrepreneurial initiative, and strong work ethic.
Ability to develop people, grow relationships, collaborate, and provide strategic guidance and day-to-day tactical direction on operational and marketing matters.
Strong organizational skills, salesmanship, passion, clear and concise communication skills, urgency, and adaptability to ambiguity and change.
Orientation toward innovation, trying new things, and continuous optimization and improvement; high ethical standards and integrity.
Proficiency with Microsoft Office, Word, Excel, and Outlook.
Experience leading a cross-functional team toward productive, shared outcomes and handling multiple projects simultaneously.
A college degree is required; an MBA or other advanced degree is preferred.
Ten to fifteen years of experience in retail property management, retail, consumer goods, hospitality, marketing, or a service industry is preferred.
Experience working in a fast-paced, rapidly evolving workplace and demonstrated success hiring, leading, and developing people.
Responsibilities
Achieve excellence in the property's day-to-day operations and oversee the general budget while supporting the business plan and acting as a fiduciary.
Lead regular center activities, including brand management, marketing, operations, customer service, sales, and administrative management, in partnership with the Marketing Manager.
Build and manage external partnerships with tenants, customers, the community, government, and financial partners.
Consider the consumer experience, identify leasing leads, and partner with Leasing to attract, retain, and grow tenants.
Partner with Construction and Development to improve the property and enhance the customer experience through parking, services, amenities, public spaces, art, and other details.
Build and drive strategic brand partnerships that create incremental revenue and added-value guest experiences, coordinating with the Marketing Manager.
Work across a complex, cross-functional stakeholder environment, including the Executive Committee, marketing, operations, and brand partnerships.
Manage property finances, evaluate financial trade-offs, and prepare and manage a budget.
Prioritize a large workload based on impact, effort, and return on investment.
Develop and participate in a proactive Management on Duty plan for the center.
Integrate AI tools into daily workflows and explore new technologies to improve efficiency and business outcomes.
Desired Qualifications
Ten to fifteen years of experience in retail property management, retail, consumer goods, hospitality, marketing, or a service industry.
An MBA or other advanced degree.
General Manager, Station Twelve
WS Development · Eggertsville, United States · Full-time · Posted 2026-09-14
Salary: USD 120,000–140,000
Workplace: on_site
Department: Field
Description
Overview
The General Manager (GM) has overall responsibility for the success and excellence of Station Twelve and is relentlessly focused on customer, tenant, and client experience while always keeping the financial bottom line in mind. The property will be the newest open-air project in this historic city and home to best-in-class retailers and beloved Buffalo locals. The GM is a leader at WS Development with direct reports including Marketing Manager, Operations Manager, Office Manager, and works closely with security, housekeeping, and maintenance vendors.
The ideal candidate will be both a strategic leader and one that motivates his/her cross-functional and direct report team with a passion for and understanding of a modern consumer-centric experience. This person looks to analogous but disparate industries (think Disney, cultural centers, civic public space, etc.) for inspiration and understands our innate challenge is a battle for people’s time – in the pursuit of creating places where people want to be. Further, this person will possess exceptional interpersonal skills, the ability to sell what we do and inspire partners around the mission. This includes selling in the context of Leasing tours and brand partnership development.
We work in an entrepreneurial environment, so the candidate must have the ability to pivot and evolve, and to make decisions in a rapidly changing environment. Comfort in business plans, strategy, and financial fluency are a part of day-to-day project management. Candidates will come from a wide variety of backgrounds including retail, hospitality, entertainment, and marketing. The day-to-day work of a GM is highly cross-functional in nature. The GM will report to a regional Director of Asset Strategy and Experience.
Key Position Accountabilities
Overall responsibility for achieving excellence in the day-to-day operations of Station Twelve
Oversight and ownership of general budget, supporting the business plan, and thinking like a fiduciary
Lead regular activities of the center including brand management, marketing, operations, customer service, sales, and administrative management, in partnership with the Marketing Manager
Build and manage external partnerships, including those with tenants, customers, the community, the government, and financial partners
Actively consider your consumer and help identify leads for Leasing; partner with Leasing to attract, retain, and grow the best tenants in the market
Partner with Construction and Development to improve the property and continually focus on the details that make the customer experience the best it can be (consider parking, added services, amenities, public spaces, art, etc.)
Build and drive strategic brand partnerships, resulting in incremental revenue and added value experiences for guests, in coordination with the Marketing Manager
Experience working in a complex cross-functional environment involving management of a wide variety of stakeholders – including the Executive Committee, marketing, operations, brand partnerships, competitive landscape, etc.
Manage the property finances within the context of its performance and critically evaluate financial trade-offs, including preparing a budget and its management
Juggle a large workload with a focus on impact vs. effort (and where your ROI will be the most effective)
Develop and participate in a proactive MOD (Management on Duty) plan for the center
Embrace and actively integrate AI tools into daily workflows, proactively explore new technologies to identify opportunities that drive efficiencies and better outcomes across the business.
Requirements
Qualifications and Competencies
Experience-centric mindset
Enthusiasm, curiosity, entrepreneurial initiative, and a strong work ethic
A people-person who enjoys developing people, growing relationships, and collaboration
Ability to provide both strategic guidance and day-to-day tactical direction on a wide variety of operational and marketing-related matters
Strong organizational skills
Salesmanship and passion
Clear, concise communication skills
Desire to work hard and with a strong sense of urgency
Can-do, optimistic attitude
Orientation toward innovation and trying new things
Consistent focus on optimization and improvement (both self-improvement and the work)
High ethical standards and integrity
Proficiency in computer skills, including Microsoft Office, Word, Excel, and Outlook
Experience leading a cross-functional team towards productive, shared outcomes
Ability to handle multiple projects simultaneously
Comfort with ambiguity and adaptability to change
Education and Experience
A college degree required with MBA or other advanced degree preferred
10–15 years’ experience in retail property management, retail, consumer goods, hospitality, marketing, or a service industry preferred
Experience working in a fast-paced, rapidly evolving workplace
Demonstrated success as a proven leader, passionate about hiring great people, leading great people, and developing great people
The expected salary range for this position is $120,000-$140,000 per year. Actual compensation will be based on factors such as skills, qualifications, experience, and location. This role is also eligible to participate in our annual bonus program.
Benefits
About WS Development
Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class installations and activations. Established in 1990, WS is a vertically-integrated company that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 22 million square feet of existing space and an additional nine million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit www.wsdevelopment.com, call 617.232.8900 or follow WS Development on LinkedIn.
WS is where great ideas and great people come together to design, build, and operate some of the best loved real estate projects in the country. We live at the intersection of entrepreneurship and establishment. We have the infrastructure of decades supporting a culture of free-thinking excellence.
We expect every WS employee to feel welcomed and valued irrespective of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, marital status, parental status, cultural background, and life experiences. Or for any other reason.