Marketing Manager
$65k - $75k+ Discretionary annual performance bonus
Mid
Addison, TX, USA
In PersonOn-site position.
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- Demonstrated experience partnering with product and cross-functional teams to bring B2B and/or B2C products to market.
- At least 4 years of experience in a fast-moving corporate, startup, or agency environment.
- Understanding of social media marketing and experience managing at least one channel, including its editorial calendar and content.
- Strong understanding of the target audience and ability to draw insights from research and develop feedback loops within marketing plans.
- Excellent PowerPoint skills.
- Strong project management, problem-solving, and organizational skills, including coordinating multidisciplinary teams and external vendors while ensuring accountability for deadlines, hours, and deliverable quality.
- Proficient editing and creative copywriting capabilities.
- Hands-on experience with CRM and marketing automation platforms, including workflow and integration builds, such as NetSuite, HubSpot, Zapier, or Salesforce.
- Working knowledge of web analytics and tag management, such as GA4, Google Tag Manager, or Webflow, to measure, report, and optimize campaign performance.
Responsibilities
- Develop and maintain an integrated marketing campaign calendar, collaborating with the Marketing Director to manage external agency resources.
- Develop an editorial calendar using consistent themes and content across web, social, and email campaigns, and socialize it internally to help product and sales teams identify opportunities around product launches and business initiatives.
- Ensure content and deliverables support the brand narrative of driving innovation in HVAC for hospitality, multifamily, student housing, and modular-build markets.
- Maintain a deliverables tracker with owners, deadlines, and status, and provide recurring reports to the Marketing Director and leadership on work in progress, blockers, and results.
- Act as an internal expert on the company brand and products, identifying selling propositions, features, and benefits for communicating products and solutions to internal teams and potential customers.
- Manage branded templates and digital storage, including product documentation and collateral, packaging, sales tools, case studies, proposals, and brochures; update and build collateral as needed.
- Work with the Marketing Director to define success measures and use analytics to assess campaign value and continually optimize marketing strategy and brand.
- Serve as the primary contact for external agency partners, set marketing-attribution key performance indicators, and ensure project deadlines and specifications are met.
- Coordinate with public relations agencies on press releases, media placements, thought-leadership campaigns, and cross-channel promotion.
- Direct creative agencies in developing visual assets, including brochures, product videos, and landing pages, ensuring brand consistency and alignment with campaign objectives.
- Manage asset and deliverable storage and extend asset usefulness by repurposing and renewing materials.
- Collaborate with search engine optimization and search engine marketing agencies to implement and optimize paid search, display advertising, and retargeting campaigns across platforms such as Google Ads and LinkedIn.
- Maintain workflows and connectivity between platforms and the website, and help set up and execute new systems such as the customer relationship management platform.
- Monitor agency performance, campaign results, and reporting dashboards against key performance indicators.
- Perform final quality assurance on outbound deliverables by proofreading copy, checking specifications, and testing digital asset functionality before release.
- Manage the company CRM platform, including configuration of lead stages, contact properties, and lifecycle pipelines for differing B2B sales cycles.
- Design and execute automated workflows for lead-nurturing and re-engagement campaigns.
- Build and maintain integrations connecting web forms, email platforms, and event tools to the CRM, using native integrations or middleware such as Zapier, to maintain data flow from first contact through sales handoff.
- Use artificial intelligence and scheduled automations where possible to amplify existing content and programs.
- Build email templates and campaign sequences for different buyer personas and stages, monitor key performance indicators, and update templates as needed.
- Implement lead-scoring models to prioritize sales-ready leads and facilitate handoff to business development or sales teams.
- Maintain CRM data quality through routine audits, deduplication, and segmentation for reporting and targeting accuracy.
- Determine lead qualification and continually monitor and update workflows to support the sales opportunity pipeline.
- Partner with sales and business development teams to develop collateral and fulfill needs for events, newly launched products, and market expansions.
- Qualify and route inbound leads, run timely follow-up sequences for trade-show and campaign leads, and assist the sales team with proposals, quotes, and requests for proposals.
- Present marketing pipeline contributions, including lead volume, conversion rates, and campaign-sourced opportunities, at recurring sales and leadership meetings.
- Launch and manage content libraries, including case studies, one-sheets, and specification sheets, to support sales outreach and request-for-proposal responses.
- Coordinate with product and engineering teams to maintain accurate and current technical documentation for customer presentations and trade shows.
- Work cross-functionally to address gaps in product documentation and publication updates using software, platforms, automations, or workflows where possible.
Desired Qualifications
- Experience with environmental brand applications, including retail and permanent installation rollouts, special events, and trade shows.
- Familiarity with creative-suite applications such as Adobe Illustrator, InDesign, and/or Photoshop.
About the company
AIIR Holdings Inc. creates AI-powered residential HVAC systems that improve comfort and energy efficiency in homes. The units include built-in sensors and machine learning software that analyzes environmental, usage, and occupancy data to automatically adjust heating and cooling, and they integrate with standard thermostats and home automation platforms. They differentiate themselves by a slim, easy-to-use design, privacy and data integrity emphasis, and Texas-based manufacturing with partner-scale production. The goal is to help homeowners achieve greater comfort while lowering energy bills through learning-enabled operation and trustworthy data handling.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
N/A
Get referred to AIIR Holdings Inc.
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Simplify's Take
What believers are saying
- June 2026 Nasdaq listing gave AIIR public currency for hiring and partnerships.
- April and July 2026 distribution wins in Colorado and Utah broaden regional coverage.
- AIIR claims 30%+ efficiency gains and Copeland cites 15-20% savings in deployments.
What critics are saying
- AIIR depends on Copeland's VX4 interface; a supplier dispute would stall installs quickly.
- Distributor-heavy expansion through APC, Texas AirSystems, and MPNSW creates thin control over execution.
- A 2027 Copeland termination or certification failure would cripple AIIR's core product line.
What makes AIIR Holdings Inc. unique
- AIIR's vertical heat-pump architecture targets retrofits where conventional ducts and equipment fail.
- Copeland's May 2026 VX4 deal standardizes controls and speeds approvals across hospitality projects.
- Texas manufacturing plus factory-installable units shorten onsite coordination for modular builds.
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Benefits
- Hybrid Work Options
- Remote Work Options