Marketing Manager

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and execution across feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events.

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, Legends and ASM Global combine unmatched expertise with global reach, offering end-to-end solutions from venue development and event booking to revenue strategy and hospitality.

THE ROLE

The Marketing Manager will align with INTRUST Bank Arena’s Marketing Department. The role is responsible for driving the organization and execution of multi-channel marketing campaigns in support of the revenue goals and lines of business for INTRUST Bank Arena that include managing all aspects of campaign management of email marketing, arena’s website and ensuring all strategies consistently align with the Legends Global Marketing Network standards of excellence. The Manager will represent as a marketing contact for the arena tenants. In addition, the role will also execute and manage the arena’s marketing internship program.

This position operates within a collaborative dual reporting structure – reporting directly to the venue’s Director of Marketing while maintaining a strategic connection upward through the Legends Global Marketing Network. Responsibilities may shift dynamically through technology and AI integrations. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Maximize ticket sales for all events using all assets available. Must have excellent communication with marketing, box office and booking staff.
• Develop and implement integrated event marketing plans for ticketed events, tenant teams, private events and Legends Global Special Events including advertising, promotion, grassroots and public relations.
• Manage multiple advertising budgets and prepare show settlement information for event advertising.
• Manage and negotiate media buys and trade promotions on behalf of the show promoters.
• Manage all INTRUST Bank Arena e-mail marketing communications, including list management, content management and campaign execution.
• Oversee the venue’s website, ensuring all information is up-to-date and accurate.
• Assist in managing venue’s press release database including creation and execution of all press releases and actively seek opportunities to receive publicity from building operations, activities, awards/honors, etc. to share with local, regional or national media and/or Legends Global Corporate.
• Manage and coordinate press related duties during events including TV station coverage, photographers and reviewers.
• Create partnerships and nurture relationships with third party partners in the market.
• Execute graphic design and creative projects in Photoshop in an effective and aesthetically pleasing manner for various marketing promotions.
• Collaborate with various departments to assist with marketing, advertising or graphic design needs.
• Be one of the department’s main contacts with arena tenants to coordinate all venue marketing support.
• Recruit, hire, train and supervise interns within the Marketing Department to assist in the development and implementation of all marketing aspects for events.
• Be the liaison and lead for the Marketing Department for Legends Global Corporate initiatives, regional marketing calls, specialty calls and other items.
• Learn, utilize and collaborate with Legends Global Corporate Marketing Team, its Programs, and its trainings.
• Research and follow current music marketing trends, venue marketing efforts and implement best practices in the day-to-day activation.
• Support the coordinating and developing efforts to enhance Backstage and Fan Experience at INTRUST Bank Arena events.
• Regular attendance is an essential job function.
• Other duties/responsibilities as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SUPERVISORY RESPONSIBILITIES
Directly supervises interns in the Marketing Department in accordance with Legends Global’s policies and applicable laws. Responsibilities include recruiting, interviewing, selecting, and training interns, planning assigning and directing projects, and appraising performance at the conclusion of each semester.

SKILLS REQUIRED

• Demonstrate knowledge of principles, practices and terminology of marketing, advertising, public relations programs and sales.
• Graphic design experience required with working knowledge of Photoshop.
• Ability to work in a fast-paced environment, handling multiple projects and details simultaneously, while meeting tight deadlines.
• Attention to detail is a must.
• Ability to think “outside the box” and come up with creative ideas to set INTRUST Bank Arena apart from other venues.
• Ability to troubleshoot and problem solve independently.
• Ability to establish and maintain effective working relationships with promoters, media users, employees, and the general public.
• Excellent communication skills, both written and orally.
• Organized with strong time-management skills and ability to meet strict deadlines.
• Demonstrate high energy level with a positive attitude, motivation and a strong work ethic.
• Operate Outlook, Word, Excel and PowerPoint and other related office programs.
• Ability to work long, irregular hours as dictated by programming including weekends and holidays.
• Willingness to respond in a timely fashion during normal business hours, after hours and on weekends.
• Be licensed and insured to operate a motor vehicle in the state of Kansas.
• Must be able to pass a background check.

EDUCATION AND/OR EXPERIENCE

• College degree required
• Minimum 2 years’ experience in marketing/advertising, live entertainment marketing preferred

This is a fast-paced office. Ideal candidates will have music knowledge, show marketing experience, familiarity with the market, a thick skin and able to work at a fast pace.

WORKING CONDITIONS

• Location: On Site

Other:

Requires ability to work flexible hours, including nights, weekends and holidays, in addition to normal business hours.

Physical Demands:

This position requires personal mobility for getting around the facility. Must be able to use a computer, write, type; and use phone and cell phone. Ability to lift up to 30 lbs.

NOTE:

The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.