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New research shows 74 percent of physicians use AI for clinical information. August 26, 2026, 08:00 GMT In 79 percent of campaigns measured, AI assistants referred physicians to brand sites Our goal is to give marketers something they can plan against, not just react to." - Amar Duggasani, CEO, HealthLink Dimensions ATLANTA, GA, UNITED STATES, August 26, 2026 / EINPresswire.com / - HealthLink Dimensions published its 2026 Physician Communications Report, produced in partnership with DeepIntent, and found that 74 percent of physicians use at least one AI tool for clinical information, while AI assistants referred physicians to pharmaceutical brand sites in 79 percent of campaigns measured - indicating that AI tools are the new frontier for healthcare and pharma marketers to drive awareness for drugs and treatments. For more than a decade, the report has documented what physicians say they want from healthcare marketers. This year, every stated preference is set beside a behavioral reading, giving marketers a view of not only what physicians report, but what they do. The findings are based on a survey of 896 qualified U.S. physicians across 25 questions, roughly 2.4 million email opens from HealthLink Dimensions' first-party engagement data, paired with programmatic advertising measurement data across verified clinicians. "This report has told marketers what physicians say for more than a decade. This year we tested those answers against measured behavior, and the gaps we found are where budgets are being spent least effectively," said Amar Duggasani, CEO of HealthLink Dimensions. "Our goal is to give marketers something they can plan against, not just react to." AI tools are playing a more prominent role in how physicians find information. But while nearly three-fourths of physicians employ AI tools for clinical information, only 27 percent say they rigorously verify what those tools return. ChatGPT accounts for 97 percent of the referrals measured. Meanwhile, AI-referred visits are up more than 80 percent year over year. The question for marketers is no longer whether AI reaches physicians, but how accurately AI represents their content when it does. "Healthcare and pharma marketing is at a point where physicians are asking AI about brands, but we need to take that insight and turn it into action," said Jennifer Loga, VP, Client Analytics of DeepIntent. "Healthcare marketing has the opportunity to leverage AI in a more meaningful way that turns awareness into real outcomes for patients." The shift is visible with other channels. While paid search still drives about 47 percent of brand-site arrivals, it is declining at 23 percent year over year. Social referrals are up 78 percent, digital media up 6 percent and email is down 8 percent across roughly 1.6 million healthcare professional site visits analyzed. For healthcare and pharma marketers, leveraging an omnichannel marketing strategy is the effective approach. More than 97 percent of healthcare professionals are reachable across display, CTV, audio, and native formats, and physicians reached on three or more channels showed nine times higher total prescription rates than those reached on a single channel. The widest divergence appears in content. The lighter, more practical formats are not what physicians say they want, but they are what physicians engage with. While 40 percent rank clinical trial summaries and scientific data as the single most valuable content type, that category ranked sixth of seven on actual opens at a 13.4 percent median. Interactive case tools led at 18.6 percent, followed by CME at 17.3 percent and podcasts and video at 16.4 percent. Timing shows a similar gap. Physicians describe themselves as receptive at any hour, with roughly 20 percent naming every daypart. Open data tells a different story: Tuesday through Thursday carry about 62 percent of the week's opens, with opens peaking mid-morning between 8 and 11 a.m. Reading behavior peaks at two key times. Roughly 14 percent of opens land within the first 15 minutes and about 39 percent within the first hour, followed by a distinct second wave 8 to 16 hours later. Frequency concerns also proved overstated with 76 percent of physicians saying they want information at least monthly and 32 percent want it weekly. DeepIntent measurement found that 54 percent of physicians were reached by more than 10 brands last year, yet click engagement remained flat across frequencies with no observable fatigue curve. Prescription rates, a stronger measure of media impact than clicks, increased as frequency increased. But the research highlights that pharmaceutical campaigns account for less than 0.01 percent of all ad impressions delivered to healthcare professionals. Methodology A survey of 896 qualified U.S. physicians across 25 questions, roughly 2.4 million email opens from HealthLink Dimensions' first-party engagement data, and 221 campaigns representing nearly 8.3 million emails sent between January and June 2026, each classified by content type. Destination, reach, and AI-referral findings come from DeepIntent's verified-clinician measurement of 3.4 million healthcare professionals. HealthLink Dimensions delivers data-driven solutions and real-time insights for healthcare provider marketing. Email is the core of the business: more than 25 million physician-directed emails deployed a year against a provider database sourced from over 500 trusted channels, with addresses validated monthly for deliverability. Triggered Email adds automated follow-up off real-time HCP behavior, while Script-Lift Analysis and Physician-Level Data (PLD) connect campaign exposure to prescribing change and to individual verified NPIs. By maintaining direct provider relationships through clinical news, newsletters, and job boards, HealthLink Dimensions supplies healthcare marketers with privacy-safe marketing data, technology, and research. DeepIntent was founded on a simple but powerful belief: healthcare advertising can and should drive better patient outcomes. By uniting media, identity, and real-world clinical data, its platform empowers the world's leading healthcare brands and agencies to deliver privacy-safe, omnichannel campaigns with measurable impact. Guided by innovation, integrity, and impact, DeepIntent combines data science, media expertise, and healthcare knowledge to connect patients and providers through meaningful, privacy-safe advertising. Nathan Lenyszyn HealthLink Dimensions [email protected] Visit us on social media: LinkedIn Instagram YouTube TikTok Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above. You just read: August 26, 2026, 08:00 GMT EIN Presswire's priority is author transparency. We do our best to weed out false and misleading content. The content above is the sole responsibility of the author who makes it available. If you have any complaints, kindly contact the author above. Nathan Lenyszyn HealthLink Dimensions [email protected]

DeepIntent expands inventory marketplace with Vistar Media partnership, bringing premium digital out-of-home inventory to healthcare marketers. Aug 18, 2026, 09:00 ET NEW YORK, Aug. 18, 2026 /PRNewswire/ - DeepIntent, the leading healthcare demand-side platform (DSP), today announced a partnership with Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH), bringing Vistar's premium inventory directly into the DeepIntent DSP. The partnership enables healthcare marketers to reach patients and providers through one of advertising's fastest-growing channels, while combining Vistar's premium inventory with DeepIntent's healthcare audiences, optimization, and measurement capabilities. As digital out-of-home continues to reshape how brands engage audiences in the physical world, healthcare marketers are increasingly looking to extend omnichannel campaigns beyond traditional digital environments. Through this partnership, advertisers can seamlessly activate Vistar's extensive DOOH inventory alongside their existing DeepIntent campaigns, reaching healthcare audiences across premium screens in high-impact environments including transit hubs, retail locations, office buildings, and airports. In addition, advertisers will now have additional access to point-of-care inventory, reaching patients and providers during the key moments surrounding important health conversations. Paired with the recent announcements of EHR partners, Lane4 and OptimizeRx, and the point-of-care app epocrates, DeepIntent continues to expand its marketplace offerings for healthcare marketers. "Healthcare marketers are looking for ways to connect with audiences across every meaningful moment of the consumer journey," said Nicole Alfonso, VP, Media Partnerships, DeepIntent. "By bringing Vistar's premium digital out-of-home inventory into the DeepIntent platform, we're making it easier for advertisers to activate high-impact omnichannel campaigns while leveraging the healthcare data, optimization, and measurement capabilities that drive better outcomes." Driven by rapid adoption of digital screens and programmatic buying, out-of-home advertising continues to reach new milestones. According to the Out of Home Advertising Association of America (OAAA), U.S. out-of-home advertising set a record $9.46 billion in revenue in 2025, fueled largely by continued growth in digital out-of-home advertising. "Programmatic digital out-of-home continues to play a larger role in omnichannel media strategies, and healthcare marketers are no exception," said Stephen Thomas, VP, DSP Partnerships, Vistar Media. "We're excited to partner with DeepIntent to make our premium inventory easily accessible within its healthcare marketing platform, helping advertisers extend their reach into high-impact environments while maintaining the precision and efficiency of programmatic activation." Designed specifically for healthcare advertisers, the new offering provides: * Premium DOOH Scale: Access to one of the world's largest digital out-of-home marketplaces across thousands of premium screens. * Streamlined Activation: Launch DOOH campaigns directly within the DeepIntent DSP alongside existing omnichannel media. * Healthcare Precision: Combine premium inventory with DeepIntent's privacy-safe patient and provider audiences and optimization capabilities. * Performance-Driven Measurement: Optimize campaigns using DeepIntent's healthcare-specific performance framework to drive meaningful business and health outcomes. * Point-of-Care Inventory: Access to point-of-care inventory through Vistar Media publisher partners to reach healthcare professionals and patients in environments where medical decisions and personal care are relevant. "Omnicom Media and Outdoor Media Group are committed to identifying innovative solutions that make every channel measurable against real business outcomes, not just impressions," said Faryn Brown, Vice President, Addressable, Omnicom Media. "We have a valuable strategic partnership with T-Ads that continues to evolve to meet client needs. DOOH historically has been underleveraged in healthcare due to targeting and measurement gaps. And integrating VISTAR's premium DOOH inventory into the DeepIntent platform will give healthcare marketers the ability to run this channel with the same rigor as the rest of their omnichannel plan and measure it against the KPIs that drive better patient outcomes." The Vistar inventory integration is now available within the DeepIntent DSP. About DeepIntent DeepIntent is the leading healthcare demand-side platform (DSP), purpose-built to help marketers plan, activate, and optimize data-driven campaigns with speed and precision. Trusted by the world's top healthcare brands and their agencies, DeepIntent uniquely unites media, identity, and real-world clinical data to power privacy-safe, omnichannel marketing across every screen. Backed by patented technology and proven outcomes, DeepIntent's platform delivers measurable audience quality and script lift at scale. Learn more at www.deepintent.com. About Vistar Media Vistar Media is the home of out-of-home (OOH). We provide brands, marketers and media owners with the world's first truly intelligent platform for buying and selling OOH media - from dynamic, programmatic digital screens to high-impact traditional placements. By unifying the entire DOOH ecosystem, Vistar enables brands to capture a better kind of attention, reaching audiences with precision at scale through data-driven targeting and measurable results. As the industry's largest marketplace for OOH transactions, Vistar offers a full suite of cutting-edge solutions, including a demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software. Headquartered in New York and operating in over 35 global markets, Vistar is shaping the future of OOH - pioneering innovation and setting the standard for excellence. Vistar Media is part of T-Mobile Advertising Solutions. Learn more at www.vistarmedia.com and follow us on LinkedIn, Facebook and Instagram. SOURCE DeepIntent