Full-Time

Senior Vice President

Consumer Digital & Influencer Marketing

Confirmed live in the last 24 hours

Zeno Group

Zeno Group

501-1,000 employees

Integrated communications and marketing agency

Data & Analytics
Consulting

Compensation Overview

$144k - $236kAnnually

Senior, Expert

Los Angeles, CA, USA

Hybrid position in Los Angeles.

Category
Growth Marketing
PR & Communications
Growth & Marketing
Required Skills
Social Media
Requirements
  • 12+ years of digital/integrated marketing experience.
  • Must have experience in a fast-paced, multi-client driven organization.
  • An expert problem solver with a growth mindset.
  • A strategist with an obsession in unearthing audience intelligence and crafting audience personas.
  • A well-rounded marketer with a deep understanding of paid media.
  • A deep understanding of and experience in creator marketing and its role in the marketing mix.
  • A strong understanding of how Digital Marketing fits within the larger Integrated Communications model.
  • An appetite to explore and test new technologies and emerging digital platforms.
  • One who can shepherd ideation from concept to execution by working with creative, strategy and planning.
  • A strong grasp of social platforms like Instagram, TikTok, Facebook, YouTube, Pinterest and more - we need an early adopter that can speak to both the macro and micro themes in social media.
  • A track record of driving campaigns with unique digital experiences and user engagement techniques.
  • A solid understanding of web analytics.
  • Ability to play quarterback and pull in internal teams as necessary.
Responsibilities
  • Driving digital marketing across big brands (Social Media, Influencer/Creator Marketing, Paid Media, Content Marketing)
  • Strategic consultant to executive leadership
  • Ability to think, teach, and do
  • Strong business acumen
  • Knowing the current digital landscape and applying it to client goals
  • Staying abreast of emerging digital marketing capabilities and providing a POV
  • Building client relationships.
  • Delivering clear POVs on digital marketing, performance marketing and creator/influencer trends.
  • Mining strategic work and data for consumer insights.
  • Developing and driving client pitch proposals.
  • Articulating ideas and presenting concepts to executives.
  • Represent the broader Zeno team in all circumstances.

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop creative solutions that address business challenges and improve brand reputation. Zeno Group offers a range of services such as public relations, digital marketing, content creation, and brand strategy, charging clients through project fees or retainer agreements. What sets Zeno Group apart from its competitors is its commitment to innovative thinking and delivering measurable results, often utilizing new media platforms like TikTok to engage audiences in unique ways. The goal of Zeno Group is to help brands enhance their presence and achieve their business objectives through imaginative and impactful communication.

Company Stage

Seed

Total Funding

N/A

Headquarters

Town of Southampton, New York

Founded

1998

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.
  • AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.
  • Growing demand for crisis communication services presents expansion opportunities for PR firms.

What critics are saying

  • Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.
  • Intensifying competition from digital-first agencies threatens Zeno Group's market share.
  • Rapid social media evolution requires constant adaptation, straining resources and consistency.

What makes Zeno Group unique

  • Zeno Group combines creative thinking with data-driven strategies for impactful communication.
  • The company leverages new media platforms like TikTok for unique audience engagement.
  • Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

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Benefits

Flexible Work Hours

Hybrid Work Options