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Full-Time

Senior Vice President

Consumer Digital

Confirmed live in the last 24 hours

Zeno Group

Zeno Group

501-1,000 employees

Communications agency specializing in PR

Data & Analytics
Consulting
Consumer Goods

Compensation Overview

$144k - $236kAnnually

Senior, Expert

Los Angeles, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 12+ years of digital/integrated marketing experience.
  • Must have experience in a fast-paced, multi-client driven organization
  • An expert problem solver with a growth mindset.
  • A strategist with an obsession in unearthing audience intelligence and crafting audience personas.
  • A well-rounded marketer with a deep understanding of paid media.
  • A deep understanding of and experience in creator marketing and its role in the marketing mix.
  • A strong understanding of how Digital Marketing fits within the larger Integrated Communications model
  • An appetite to explore and test new technologies and emerging digital platforms.
  • One who can shepherd ideation from concept to execution by working with creative, strategy and planning.
  • A strong grasp of social platforms like Instagram, TikTok, Facebook, YouTube, Pinterest and more - we need an early adopter that can speak to both the macro and micro themes in social media.
  • A track record of driving campaigns with unique digital experiences and user engagement techniques.
  • A solid understanding of web analytics.
  • Ability to play quarterback and pull in internal teams as necessary.
Responsibilities
  • Driving digital marketing across big brands (Social Media, Influencer/Creator Marketing, Paid Media, Content Marketing)
  • Strategic consultant to executive leadership
  • Ability to think, teach, and do
  • Strong business acumen
  • Knowing the current digital landscape and applying it to client goals
  • Staying abreast of emerging digital marketing capabilities and providing a POV
  • Building client relationships.
  • Delivering clear POVs on digital marketing, performance marketing and creator/influencer trends.
  • Mining strategic work and data for consumer insights.
  • Developing and driving client pitch proposals.
  • Articulating ideas and presenting concepts to executives.
  • Represent the broader Zeno team in all circumstances.

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop creative solutions that address business challenges and improve brand reputation. Zeno Group offers a range of services such as public relations, digital marketing, content creation, and brand strategy, charging clients through project fees or retainer agreements. What sets Zeno Group apart from its competitors is its commitment to pushing creative boundaries and delivering measurable results. The company's goal is to help brands engage their audiences in unique ways and achieve their business objectives.

Company Stage

N/A

Total Funding

N/A

Headquarters

Town of Southampton, New York

Founded

1998

Simplify Jobs

Simplify's Take

What believers are saying

  • Working with high-profile clients like Turtle Wax, Asics, and ALDI offers significant exposure and career growth opportunities.
  • Recent strategic hires and promotions, such as Leah Katz and Mark Shadle, indicate a strong leadership team focused on growth and innovation.
  • Zeno Group's involvement in high-impact campaigns, like the CDC Foundation’s Live to the Beat, provides employees with the chance to work on meaningful and influential projects.

What critics are saying

  • The highly competitive nature of the communications industry means Zeno Group must continuously innovate to maintain its edge.
  • Frequent leadership changes, as seen with recent hires and promotions, could lead to strategic shifts that may cause uncertainty among employees.

What makes Zeno Group unique

  • Zeno Group's fearless pursuit of the unexpected and commitment to delivering measurable results set it apart in the competitive communications industry.
  • Their data-driven approach ensures that storytelling and strategies are not just creative but also impactful, providing a clear business advantage.
  • Leveraging new media platforms like TikTok to engage audiences in unique ways showcases their innovative edge over traditional advertising methods.