Full-Time

GTM Strategic Planning Lead

Posted on 1/30/2025

Moloco

Moloco

501-1,000 employees

Machine learning for user acquisition and monetization

Compensation Overview

$150k - $230kAnnually

Senior, Expert

San Francisco, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Requirements
  • 7+ years of experience in strategic business planning, forecasting, or revenue operations.
  • Proven ability to set and manage sales targets, including calculating sales compensation.
  • Expertise in advanced forecasting, particularly in dynamic or volatile industries, with proficiency in building and maintaining detailed models.
  • Demonstrated ability to balance meticulous attention to detail with a broader strategic perspective, ensuring decisions align with long-term goals.
  • Track record of delivering operational efficiencies by streamlining processes across finance, sales, and GTM teams.
  • Comfortable delivering tough messages and constructively pushing back on senior stakeholders to influence outcomes effectively.
  • Strong judgment and fairness in decision-making, with an ability to navigate ambiguity and anticipate long-term business needs.
  • Exceptional communication skills to simplify complex processes and foster alignment across diverse teams.
  • A proactive and independent work style, with the resilience and adaptability to thrive in a fast-paced, evolving environment.
  • Bachelor’s degree in Business, Finance, or a related field (advanced degree preferred).
Responsibilities
  • Spearhead the creation and implementation of advanced forecasting techniques for Moloco Ads revenue.
  • Develop and implement challenging yet achievable sales targets that align with overarching business objectives.
  • Monitor sales productivity and market penetration to inform accurate target-setting.
  • Balance meticulous attention to detail with a strategic vision to guide business growth.
  • Build and maintain streamlined headcount allocation models to optimize resource distribution and enable smooth headcount planning.
  • Collaborate cross-functionally with Finance, Sales and other teams to ensure proper levels of resourcing.
  • Design staffing ratio recommendations for new and existing sales programs.
  • Serve as a trusted advisor to senior stakeholders by using sound business judgment to influence decision-making and delivering tough messages with confidence and fairness.
  • Foster effective cross-functional collaboration by creating clarity and alignment between Finance, Sales, and GTM teams.
  • Provide strategic insights and actionable recommendations to senior leadership to drive long-term success.
Desired Qualifications
  • Advanced degree preferred.

Moloco helps businesses in the digital advertising industry acquire and re-engage high-value users using machine learning and first-party data. Their services optimize advertising campaigns based on real-time data, allowing clients to achieve specific business goals and monetize effectively, regardless of budget or location. Unlike competitors, Moloco focuses on delivering measurable outcomes for any advertiser goal, maximizing the value of every user. The company's goal is to empower businesses to grow their revenue through effective performance advertising.

Company Size

501-1,000

Company Stage

Series C

Total Funding

$186.4M

Headquarters

Redwood City, California

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with MetaRouter enhances privacy-first ad personalization capabilities.
  • Expansion into India opens new growth opportunities in emerging markets.
  • Acquisition of Masterful boosts AI marketing capabilities and company growth.

What critics are saying

  • Increased competition from companies like The Trade Desk and Criteo.
  • Potential privacy concerns due to use of first-party data in strict regions.
  • Economic downturns may lead to reduced advertising budgets.

What makes Moloco unique

  • Moloco leverages machine learning to optimize user acquisition and monetization campaigns.
  • The company uses first-party data for precise targeting of high-value users.
  • Moloco's tech-driven approach is supported by talent from Google, Amazon, and Twitter.

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Benefits

Comprehensive health and wellness: Competitive health, dental, vision and life insurance (covered at 100% for you) and your family.

Professional development: Teach yourself something new and get reimbursed each year for your professional development.

Food and snacks: Enjoy lunch on us. We bring lunch in for employees everyday, In addition, our micro-kitchens are filled with healthy snacks and beverages for you to enjoy

Paid parental leave: Our maternity/paternity leave plan also has you covered when you welcome a new child into your family.

Unlimited vacation: We encourage team members to take time off to relax and recharge with our flexible paid time off policy.

Financial benefits: We provide stock options and generous 401k/pension with an employer match that helps you prepare for your future.

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

3%
Medianews4u
Mar 4th, 2025
KRAFTON teams up with Moloco for strategic CTV advertising of CookieRun India on LG channels

Mumbai: Moloco has announced a successful collaboration with global game publisher KRAFTON.

Thailand Business News
Feb 25th, 2025
Moloco Commerce Media and MetaRouter Partner to Drive Privacy-First Ad Personalization at Scale

SYDNEY, Feb. 26, 2025 /PRNewswire/ - Moloco, a leader in operational machine learning (ML) and performance advertising, today announced a partnership with MetaRouter, a leader in server-side tag management and pioneer in enterprise-grade data collection and integration.

Moloco
Feb 13th, 2025
Wayfair partners with Moloco to transform display advertising

Wayfair partners with Moloco to transform display advertising.

Homebrew
Jan 15th, 2025
Masterful Joins Moloco to Boost AI Marketing

Masterful has been acquired by Moloco to enhance its AI marketing capabilities. Masterful CEO Tom Rikert highlighted Moloco's rapid growth, achieving 100X growth over six years with billions in ad spend across three products. Rikert expressed excitement about joining Moloco, citing synergies in customer empathy, machine learning expertise, and a product-driven culture. He also praised Moloco's high-performance team and positive company culture.

Law.com
Jan 8th, 2025
Former Google Legal Exec Joins Ad Tech Unicorn as GC

The Bay Area ad tech startup Moloco announced on Wednesday that Iris Chen has stepped down as deputy general counsel of Airbnb to become the machine learning company's general counsel.

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