Full-Time

Director – Demand Generation

Posted on 11/15/2024

Shopmonkey

Shopmonkey

51-200 employees

Cloud-based management software for auto repair shops

Automotive & Transportation
Enterprise Software

Compensation Overview

$180kAnnually

+ Bonus + Equity

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SEO
Requirements
  • 7-10 years of progressive demand generation/acquisition marketing experience
  • 5+ years experience in B2B marketing
  • Experience optimizing spend across various demand generation channels
  • SEO experience to understand how we can continue to grow organic traffic to drive leads
  • Experience with non-digital tactics to drive demand generation efforts
  • Experience putting in place regular reporting cadences to keep executive staff and marketing team up to speed on the progress
  • Strong Communication and presentation skills
  • Strong ability to write and edit copy as needed.
Responsibilities
  • Manage acquisition budget to meet Marketing Qualified Lead (MQL) and revenue goals
  • Build account-based marketing (ABM) strategies to help larger deals move through the pipeline
  • Oversee spend efficiency metrics, to ensure Cost-Per-Click (CPC), Cost-Per-Lead (CPL), and Cost-Per-Acquisition (CPA) stay within reasonable control limits while scaling the business
  • Experience with hands-on creation and management of demand generation campaigns.
  • Work closely with sales leadership to ensure feedback loops are in place to monitor lead quality
  • A/B testing experience to help optimize campaigns and landing pages
  • Manage and optimize our marketing automation efforts, to ensure we have an effective lead nurturing campaigns
  • Use a broad mix of demand generation tactics in addition to digital to drive leads
  • Stay up to speed on current demand generation innovations, and educate executive staff on those trends
  • Manage, build, and mentor a team of marketers

Shopmonkey offers a cloud-based software solution that helps auto repair shops manage their operations, including jobs, estimates, and parts inventory. The platform integrates with QuickBooks for seamless data syncing and provides tools for customer communication, digital inspections, and appointment scheduling. Unlike its competitors, Shopmonkey focuses on a subscription model tailored specifically for various types of auto repair businesses. The company's goal is to enhance efficiency and profitability for its clients in the automotive service industry.

Company Stage

Series C

Total Funding

$107M

Headquarters

San Jose, California

Founded

2016

Growth & Insights
Headcount

6 month growth

7%

1 year growth

10%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • The integration with AutoTechIQ expands Shopmonkey.io's capabilities and market reach, enhancing its value proposition.
  • Shopmonkey.io's subscription-based model ensures a steady revenue stream, allowing for continuous platform improvements and customer support.
  • The platform's comprehensive features, from inventory management to appointment scheduling, can significantly boost operational efficiency and profitability for auto repair shops.

What critics are saying

  • The competitive landscape in auto repair shop management software is intensifying, with new entrants like ServiceUp offering expedited payment processing features.
  • Reliance on third-party integrations, such as QuickBooks, could pose risks if these partnerships face disruptions or changes.

What makes Shopmonkey unique

  • Shopmonkey.io offers a comprehensive, cloud-based solution specifically tailored for auto repair shops, unlike generic business management software.
  • The platform's integration with QuickBooks and other tools like VIN lookup and digital inspections provides a seamless, all-in-one experience for auto repair businesses.
  • Shopmonkey.io's focus on customer communication and secure payment options sets it apart in the auto repair software market.

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Benefits

Flexible scheduling

Health, dental, vision & wellness

Home office perks

401k

Equity

Flexible PTO

Career growth

Self development

Social & charity events