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Cumulus Media

Operates radio stations and syndicated programming

Account Executive

Field SalesUpdated on Nov 10
Full-timeLake Charles, LA, USA

About the Job

Requirements

  • Two years of sales experience are required.
  • A valid driver's license is required because regular travel to meet clients and prospects and attend business-related events is an essential function.
  • The role requires the ability to develop new business relationships in outside sales, prepare and present sales opportunities and post-sale successes, understand lead generation, connect with viable prospects, and understand sales metrics to fill and maintain a sales pipeline.
  • Proficiency with Microsoft Office, social networking platforms, and customer relationship management tools is highly preferred.
  • The role requires an understanding of company media assets and resources and the ability to learn the products and services.
  • The role requires time management to optimize revenue opportunities, client interaction, implementation, and fulfillment of sales agreements, as well as the ability to assist with creative messaging.
  • The role requires an entrepreneurial, self-motivated approach and flexibility, creativity, and curiosity.

Responsibilities

  • Identify client business needs by understanding client goals, objectives, processes, external environments, and market and consumer trends, then develop customized marketing solutions to meet client objectives.
  • Develop and deliver informed, multi-platform integrated sales presentations using broadcast, digital, and event tactics to foster brand loyalty and deliver client results.
  • Negotiate and close business to drive revenue and foster long-term client relationships across media and platforms.
  • Represent the company's products and services as marketing solutions to new and existing clients, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
  • Prospect for new clients through networking, cold calling, canvassing, referrals, and other methods, and maintain a full pipeline of sales prospects.
  • Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting sales reports, pipeline lists, forecasts, and competitive analyses.
  • Collaborate to represent the brand and help clients achieve success.

Desired Qualifications

  • A background in broadcast, media, or digital advertising sales is highly preferred.
  • A bachelor's degree in business, marketing, or a related field is preferred but not required.
  • Proficiency with Microsoft Office, social networking platforms, and customer relationship management tools is highly preferred.

About the Company

Cumulus Media

Operates radio stations and syndicated programming

Cumulus Media runs a large network of radio stations and distributes national syndicated programming, delivering audio content across traditional broadcasts and digital platforms. It monetizes content through advertising and integrated digital marketing services, offering local radio, national syndication, on-demand digital options, and live events. The company differentiates itself by combining a wide local footprint with high-profile syndicated shows and live experiences, backed by local and national advertising performance guarantees and research-driven insights. Its goal is to provide premium audio content across multiple platforms while giving advertisers measurable reach and impact for both local and national campaigns.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1997

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