Digital Activation Manager - Programmatic

Company Description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.

In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking — what we call Allsorts — are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence — right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie. 

Overview

DIGITAL ACTIVATION MANAGER - PROGRAMMATIC

THE PURPOSE OF THIS ROLE

As the Digital Activation Manager you will be accountable for the end-to-end delivery across your account ensuring a high standard on digital brief responses, WIPs, business/quarterly reviews, reporting and campaign performance. This role will be across programmatic/display channels.

You will ensure the performance of your client campaigns and ensure the investment delivers against their business objectives whilst also building exceptionally strong relationships with them.

You will also be accountable for aiding, coaching, developing and overall management of the junior members in the team.

KEY ACCOUNTABILITIES

• You will be accountable for campaign management, optimisation and analysis and work closely with our internal team, as well as the client to build out future-focused testing and optimisation roadmaps.
• Campaign management and comfortable working in-platform across DV360 & TradeDesk.
• You will have strong client servicing experience and provide client leadership on search strategy, partnerships and tech opportunities.
• Develop and grow relationships with clients and client teams.
• Oversee the execution and optimisation of digital programs and campaigns.
• Assist the Director in handling client WIP and reporting meetings to discuss upcoming initiatives and provide analysis & insights that go beyond just the numbers, alongside key actions.

IDEAL SKILLS & EXPERIENCE

• Experience implementing digital campaigns (across programmatic/display) and maintaining large client budgets in a marketing agency is preferred.
• Strong experience across DV360 & TradeDesk.
• Experience with paid search/paid social channels is advantageous but not necessary
• Strong project management experience with the aptitude to concurrently guide a team and individual task list.
• Demonstrated experience articulating media strategy into performance media solutions and accountability for achieving performance targets.

WHAT DOES LIFE AT SPARK LOOK LIKE?

We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values. Mental health and wellbeing is something we take seriously – It’s championed by our own people internally and is a regular conversation. We have a lot of fun – Even in this virtual world, we are constantly looking at reinventing how we connect with each other.

#LI-AZ1

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.