Full-Time

VP/SVP of Marketing & Growth

Remote, US

Posted on 8/9/2024

Vendr

Vendr

201-500 employees

Simplifies software procurement and cost savings

Compensation Overview

$240k - $292.5kAnnually

Senior, Expert

No H1B Sponsorship

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media
SEO
Salesforce
Marketing
Data Analysis
Requirements
  • Bachelor's degree in Marketing, Business, or related fields; MBA preferred.
  • A minimum of 10 years in pivotal marketing roles and 5 years of marketing leadership
  • Experience with marketplaces and preferably within the software industry.
  • Proven success in growth marketing and marketplace-focused roles
  • An analytical acumen complemented by the ability to distill data into actionable strategies.
  • A comprehensive grasp of user funnels, onboarding schematics, and retention blueprints.
  • Proficiency with contemporary marketing tools and technologies.
  • Stellar communication and partnership skills.
  • Innate leadership with a penchant for nurturing and inspiring teams.
  • Experience with marketing automation and sales automation/CRM (Salesforce) reporting and campaign features and marketing intelligence tools; opportunity to build out and implement foundational growth stack beyond the foundational ops layer.
Responsibilities
  • Accountable for defining and executing an omnichannel marketing plan, segmentation, and modeling
  • Oversee the execution of growth marketing strategies, ensuring that our marketplace offering reaches and engages the target audience effectively. Collaborate with cross-functional teams to design and implement marketing campaigns that drive user acquisition, engagement, and retention.
  • Develop and articulate Vendr’s marketplace value proposition. Ensure alignment with the overall marketing strategy, create compelling messaging and positioning that resonates with target customers, build effective lifecycle campaigns that successfully nurture existing customers for continued engagement, and partnership with product and engineering teams to ensure marketing reflects the product experience.
  • Create visually appealing and effective marketing collateral, website design, and in-product experiences that enhance user engagement and brand perception.
  • Develop and execute comprehensive communication strategies that include PR, content marketing, and social media to build and maintain Vendr’s brand presence in the market. Ensure consistent and compelling messaging across all channels.
  • Develop and execute SEO and SEM strategies that improve organic search visibility and drive paid search performance. Optimize on-page and off-page SEO efforts, manage PPC campaigns, and continuously refine keywords and ad copy to maximize ROI.
  • Partner with Finance, Product, Engineering, and GTM executives to define, evolve, and communicate the marketing plan and performance to goal as market dynamics evolve to ensure alignment of goals, objectives, and strategies with direct and indirect revenue plans.
  • Regularly monitor, analyze, report, and present on campaign and KPI performance, regional success, deliverables, and programs among teams and executives.
  • Lead from the front as both a strategist and an executor. Guide and mentor a high-performing marketing team.
  • Manage the marketing technology stack, as well as the marketing budget, goals, and KPIs to achieve customer and transaction growth targets.

Vendr simplifies the process of procuring software for companies, particularly focusing on finance and procurement leaders. Its platform provides access to a marketplace of software options, private offers, and a community of software buyers. Key features include pricing benchmarks that allow clients to compare their software costs with industry standards, ensuring they secure the best deals. Vendr also automates procurement processes and offers integrations to streamline buying. Unlike competitors, Vendr does not charge clients for its services; instead, it earns revenue through partnerships with software vendors, leveraging its negotiating expertise to help clients save an average of 17% on software purchases. The company's goal is to make software procurement easier and more cost-effective while continuously improving its offerings through the use of anonymized data, all while prioritizing data privacy.

Company Size

201-500

Company Stage

Series B

Total Funding

$274.3M

Headquarters

Boston, Massachusetts

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • Vendr's integration with AWS Marketplace simplifies procurement for AWS customers.
  • The $150M Series B funding boosts Vendr's growth and expansion potential.
  • Vendr's Great Place to Work certification enhances its employer brand and talent acquisition.

What critics are saying

  • Vendr faces competition from platforms like Dialpad with expanding AI capabilities.
  • Salesforce's price increases may affect Vendr's client satisfaction and retention.
  • Vendr's dependency on AWS Marketplace could pose risks if AWS changes policies.

What makes Vendr unique

  • Vendr offers a unique SaaS buying platform with comprehensive procurement automation.
  • Vendr's pricing benchmarks ensure clients get the best software deals available.
  • Vendr's acquisition of Blissfully enhances its SaaS management capabilities.

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Benefits

Unlimited vacation policy

Paid holidays

Paid sick days

Parental leave & flexible scheduling

Health, dental and vision insurance with 100% paid premiums

401k

Company equity

Performance bonuses

Wellness and mental health reimbursement budgets

Equipment budget

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

0%
PR Newswire
Dec 6th, 2024
Vendr Announces Integration With Buy With Aws, Offering Simplified Procurement For Aws Customers

BOSTON, Dec. 6, 2024 /PRNewswire/ -- Vendr, the modern platform to buy and sell software at fair prices, today announced its integration with Buy with AWS, a new feature now available through AWS Marketplace. By implementing Buy with AWS, Vendr now provides simplified software buying experiences for customers on its website, powered by AWS Marketplace, a digital store that makes it easy for customers to find, buy, deploy, and manage software and services from AWS Partners

PYMNTS
Jul 11th, 2023
Salesforce Debuts Ai Products And Raises List Prices

After seven years of no increase in list prices, Salesforce will be increasing the average list price globally by 9% in August.Salesforce is raising the cost of Sales Cloud, Service Cloud, Marketing Cloud, Industry and Tableau, the company said in a Tuesday (July 11) press release.“Salesforce’s last list price increase was seven years ago, and since then the company has delivered 22 new releases, thousands of new features — including recent generative [artificial intelligence (AI)] innovations — and invested more than $20 billion in research and development,” the company said in the release.The new list pricing will be $80 for Professional Edition (up $5), $165 for Enterprise Edition (up $15) and $330 for Unlimited Edition (up $30) to all new and existing customers purchasing new clouds, according to the release.Generative AI features can add cost to tech companies’ offerings because of the amount of computing resources they require, Bloomberg reported Tuesday.There have been broad price increases across many software providers this year, with procurement startup Vendr reporting that its customers have seen a 35% increase since 2022, the report said.In one of Salesforce’s latest additions, the firm said in June that it introduced AI Cloud, a suite of capabilities designed to deliver real-time generative AI experiences across applications and workflows within the platform.This new suite of capabilities enables sales representatives to auto-generate personalized emails tailored to their customers’ needs, and service teams to auto-generate personalized agent chat replies and case summaries.In April, Salesforce rolled out a version of its Commerce Cloud for the healthcare field, with a HIPAA-compliant platform that is designed to streamline healthcare commerce experiences while reducing costs.The platform’s new features let healthcare and life sciences organizations sell directly to their customers, automate B2B sales and improve service through streamlined order support.“As the healthcare industry’s digital transformation continues, organizations that don’t offer online commerce channels run the risk of losing both customers and revenue to their competition,” Salesforce said at the time

SYP Studios
Mar 29th, 2023
Vendr Raises $60M Series A, Aims to Be the ‘Holy Grail’ of B2B Sales

Vendr, a Boston-based startup that helps major companies like the Washington Post and HubSpot bring on new SaaS vendors with ease, announced Monday it closed on a massive $60 million Series A led by Tiger Global Management.

Enterprise Times
Mar 16th, 2023
MillerKnoll opts for Amperity CDP -

SaaS buying platform Vendr has launched Workflows, a new feature allowing customers to define, automate, and scale their procurement processes.

Business Wire
Feb 23rd, 2023
Vendr Launches Explore to Help Companies Make Faster, Informed SaaS Purchases | Business Wire

Leading SaaS buying platform Vendr today announced the launch of Explore, a dynamic catalog of the entire software ecosystem built to help companies make faster and more informed purchasing decisions.

INACTIVE