Simplify Logo

Full-Time

VP/SVP of Marketing & Growth

Remote, US

Confirmed live in the last 24 hours

Vendr

Vendr

201-500 employees

Simplifies software procurement and cost savings

Data & Analytics
Enterprise Software

Compensation Overview

$240k - $292.5kAnnually

Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
SEO
Salesforce
Marketing
Requirements
  • Bachelor's degree in Marketing, Business, or related fields; MBA preferred.
  • A minimum of 10 years in pivotal marketing roles and 5 years of marketing leadership
  • Experience with marketplaces and preferably within the software industry.
  • Proven success in growth marketing and marketplace-focused roles
  • An analytical acumen complemented by the ability to distill data into actionable strategies.
  • A comprehensive grasp of user funnels, onboarding schematics, and retention blueprints.
  • Proficiency with contemporary marketing tools and technologies.
  • Stellar communication and partnership skills.
  • Innate leadership with a penchant for nurturing and inspiring teams.
  • Experience with marketing automation and sales automation/CRM (Salesforce) reporting and campaign features and marketing intelligence tools; opportunity to build out and implement foundational growth stack beyond the foundational ops layer.
Responsibilities
  • Accountable for defining and executing an omnichannel marketing plan, segmentation, and modeling
  • Oversee the execution of growth marketing strategies, ensuring that our marketplace offering reaches and engages the target audience effectively. Collaborate with cross-functional teams to design and implement marketing campaigns that drive user acquisition, engagement, and retention.
  • Develop and articulate Vendr’s marketplace value proposition. Ensure alignment with the overall marketing strategy, create compelling messaging and positioning that resonates with target customers, build effective lifecycle campaigns that successfully nurture existing customers for continued engagement, and partnership with product and engineering teams to ensure marketing reflects the product experience.
  • Create visually appealing and effective marketing collateral, website design, and in-product experiences that enhance user engagement and brand perception.
  • Develop and execute comprehensive communication strategies that include PR, content marketing, and social media to build and maintain Vendr’s brand presence in the market. Ensure consistent and compelling messaging across all channels.
  • Develop and execute SEO and SEM strategies that improve organic search visibility and drive paid search performance. Optimize on-page and off-page SEO efforts, manage PPC campaigns, and continuously refine keywords and ad copy to maximize ROI.
  • Partner with Finance, Product, Engineering, and GTM executives to define, evolve, and communicate the marketing plan and performance to goal as market dynamics evolve to ensure alignment of goals, objectives, and strategies with direct and indirect revenue plans.
  • Regularly monitor, analyze, report, and present on campaign and KPI performance, regional success, deliverables, and programs among teams and executives.
  • Lead from the front as both a strategist and an executor. Guide and mentor a high-performing marketing team.
  • Manage the marketing technology stack, as well as the marketing budget, goals, and KPIs to achieve customer and transaction growth targets.

Vendr simplifies the process of procuring software for companies, particularly targeting finance and procurement leaders. Its platform provides access to a marketplace of software options, private offers, and a community of software buyers. Key features include pricing benchmarks that allow clients to compare their software costs with industry standards, ensuring they secure the best deals. Vendr also automates procurement processes and offers integrations to streamline buying. Unlike competitors, Vendr does not charge clients for its services; instead, it earns revenue through partnerships with software vendors, leveraging its negotiating expertise to help clients save an average of 17% on software purchases. The company's goal is to make software procurement easier and more cost-effective while maintaining a strong commitment to data privacy.

Company Stage

Series B

Total Funding

$216.9M

Headquarters

Boston, Massachusetts

Founded

2019

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-22%

2 year growth

-16%
Simplify Jobs

Simplify's Take

What believers are saying

  • Vendr's recent $150MM Series B funding and Unicorn status highlight its strong financial health and growth potential.
  • The launch of new features like Workflows and Explore demonstrates Vendr's commitment to innovation and enhancing user experience.
  • Recognition as a 'Great Place to Work' and inclusion in Built In's 'Best Places to Work' awards indicate a positive and supportive work environment.

What critics are saying

  • The increasing prices of software, as seen with Salesforce's recent price hikes, could challenge Vendr's ability to secure cost savings for clients.
  • Reliance on partnerships with software vendors for revenue may limit Vendr's flexibility and bargaining power.

What makes Vendr unique

  • Vendr's unique pricing benchmarks and procurement automation set it apart by providing clients with unparalleled cost savings and streamlined purchasing processes.
  • The company's revenue model, which relies on partnerships with software vendors rather than charging clients, offers a no-cost service to clients, making it highly attractive.
  • Vendr's use of anonymized aggregate data to refine its offerings ensures continuous improvement and relevance in the software procurement market.

Benefits

Unlimited vacation policy

Paid holidays

Paid sick days

Parental leave & flexible scheduling

Health, dental and vision insurance with 100% paid premiums

401k

Company equity

Performance bonuses

Wellness and mental health reimbursement budgets

Equipment budget