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Acadia Pharmaceuticals

Develops and commercializes CNS disorder therapies

Director Consumer Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • A bachelor's degree in marketing or a related field is required; an equivalent combination of education and experience may be considered.
  • At least 10 years of progressively responsible experience and advancement within the pharmaceutical or biotechnology industry.
  • At least 6 years of brand marketing experience.
  • Strong biopharma brand management and demonstrated multichannel digital expertise.
  • Ability to process, integrate, and succinctly communicate large amounts of information, including comfort with data analytics and data-driven decision-making.
  • Strong leadership and collaboration skills, including influencing with and without authority and working across cross-functional teams.
  • Strong verbal, written, and presentation skills.
  • Ability to travel up to 30% of the time.

Responsibilities

  • Lead digital marketing strategy for consumer disease education and branded tactics.
  • Establish consumer marketing key performance indicators, monitor campaign and program performance, and use data and insights to optimize engagement, conversion, persistence, satisfaction, and return on investment.
  • Manage agency partners, including scope, budget, timelines, quality, and performance, and allocate resources against strategic priorities.
  • Lead development and execution of consumer promotions across digital, social, customer relationship management, media, print, and sales channels to provide a consistent, connected experience.
  • Partner with the Payer, Value and Access team on consumer-facing messaging for Acadia Connect.
  • Lead and manage consumer-facing congresses, including booth development, consumer advisory boards, educational programming, and patient and caregiver education materials.
  • Lead search engine optimization, search engine marketing, generative engine optimization, and answer engine optimization activities to drive engagement.
  • Monitor progress of approved plans and adjust them as necessary based on analytics and return-on-investment analysis.
  • Ensure medical, legal, and regulatory processes are followed and programs comply with corporate policies.
  • Perform other duties as assigned.

Desired Qualifications

  • An MBA, preferably with an emphasis in brand management, consumer marketing, or consumer market research.
  • Neurology therapeutic experience.
  • Previous experience in a product manager role.
  • Recent launch experience or experience with a major new-indication launch.

About the Company

Acadia Pharmaceuticals

Develops and commercializes CNS disorder therapies

ACADIA Pharmaceuticals develops and commercializes medicines for central nervous system (CNS) disorders, focusing on neurological and psychiatric conditions with unmet medical needs. Its work centers on identifying drug candidates, advancing them through preclinical and clinical trials, and, upon regulatory approval, bringing therapies to market. Its products address CNS conditions such as Parkinson's disease psychosis, reflecting a commitment to treating complex brain disorders. The company combines in-house research with potential strategic collaborations to expand its portfolio and reach. Unlike peers that rely on a single development path, ACADIA emphasizes a broad pipeline and the ability to commercialize approved therapies, aiming to provide effective CNS treatments to patients and improve outcomes in mental health and neuroscience.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Diego, CA
Founded
1993

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