Full-Time

Media Strategy & Planning Manager

DreamWorks Animation

DreamWorks Animation

1,001-5,000 employees

Produces animated films and TV series

Compensation Overview

$80k - $110k/yr

+ Bonus eligible

Universal City, Los Angeles, CA, USA

Hybrid

At least four days per week in the office.

Bachelor's

Category
Growth & Marketing (1)
Required Skills
Word/Pages/Docs
Marketing
Data Analysis
Excel/Numbers/Sheets

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Requirements
  • At least 5 years of experience in media planning and buying across all media channels.
  • A strong foundation in marketing, advertising, and media planning principles.
  • Strong written, verbal, and presentation skills, with the ability to communicate ideas clearly and concisely.
  • The ability to independently manage timelines, deadlines, and follow-through across multiple campaigns and projects in a fast-paced environment.
  • Demonstrated attention to detail and commitment to delivering accurate, high-quality work.
  • Analytical, strategic thinking, and storytelling skills, with the ability to translate data and complex information into actionable insights, compelling recommendations, and clear written deliverables.
  • Understanding of television and digital viewing measurement.
  • Understanding of the end-to-end digital advertising ecosystem, including agencies, publishers, consumer-facing technologies, ad servers, demand-side platforms, supply-side platforms, networks, exchanges, creative optimizers, and data providers.
  • Previous people-management experience, including coaching, mentoring, and developing junior team members.
Responsibilities
  • Support the Vice President of Media and Senior Director of Media in the planning and buying process for paid media plans supporting NBC Entertainment, Peacock, and Bravo.
  • Develop and execute media strategies and plans for supported shows across paid media in partnership with the Senior Director of Media.
  • Prepare strategic written deliverables, including media briefs, plan recommendations, campaign recaps, and marketing presentations for senior leadership, cross-functional stakeholders, and agency partners.
  • Use research, analytics, and audience insights to inform media recommendations, audience strategies, and investment decisions across paid and owned platforms.
  • Partner with cross-functional teams on marketing plans and execution, representing the media team and communicating media strategies, plans, and campaign updates.
  • Oversee end-to-end execution, ensuring assets are developed, approved, delivered, and launched on time.
  • Manage, mentor, and develop a direct report through coaching, feedback, and professional development.
  • Assist with managing financial reporting documents associated with the media budget.
  • Build and maintain relationships with media partners to identify emerging trends, innovative opportunities, and first-to-market solutions.
  • Support the larger media team with ad hoc projects and requests.
Desired Qualifications
  • Media agency experience.
  • Entertainment marketing or media experience.
  • Knowledge and understanding of the television industry, particularly the broadcast and streaming television business and landscape.
  • Advanced proficiency in Microsoft Word, Excel, PowerPoint, and AI-powered productivity tools such as Microsoft Copilot.
  • Flexibility to adjust the schedule based on workload.

DreamWorks Animation produces animated films and television shows for family and children audiences, creating stories and characters that appeal to multiple generations. Its products are brought to life through a full animation pipeline, including in-house technology like the Moonray rendering platform, and a studio ecosystem that supports development from concept to release. Work combines artistry and engineering to deliver feature films, TV series, and related experiences, with revenue coming from box office, licensing, merchandise, and partnerships with streaming services. The company differentiates itself with its proprietary animation technology, a large creative talent pool at its Glendale campus, and a track record of popular franchises such as How to Train Your Dragon, along with award-winning storytelling. Its goal is to produce high-quality, engaging animated content and advance animation technology while expanding its franchises across theaters, TV, and digital platforms.

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$15M

Headquarters

Glendale, California

Founded

1994

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Simplify Jobs

Simplify's Take

What believers are saying

  • Forgotten Island opens September 25, 2026, extending DreamWorks' theatrical pipeline.
  • Gabby's Dollhouse: The Movie and The Bad Guys 2 broaden franchise monetization.
  • Remote workers ratified a first union contract on August 21, 2026.

What critics are saying

  • DreamWorks laid off 70 workers in January 2026 after 33 cuts in May 2025.
  • Rising production costs and mixed-production shifts threaten Glendale headcount through 2026.
  • If Forgotten Island underperforms, Comcast's animation slate loses a theatrical anchor.

What makes DreamWorks Animation unique

  • Universal distributes DreamWorks films, preserving theatrical scale and Peacock streaming reach.
  • Shrek, Kung Fu Panda, and The Bad Guys keep monetizing across generations.
  • California granted DreamWorks $24.7 million for an untitled feature in April 2026.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Tuition Reimbursement

Growth & Insights and Company News

Headcount

6 month growth

-11%

1 year growth

-11%

2 year growth

-11%
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