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Kepler Group

Data-driven marketing consulting with Kip technology

Data Strategy & Analytics Senior Analyst

Data AnalysisConfirmed live in the last 24 hours
Full-timePhiladelphia, PA, USA$73.5k - $85k

About the Job

Requirements

  • Strong quantitative skills, business acumen, and the ability to understand and advance client marketing strategy.
  • At least 1–2 years of experience working with data for major digital media platforms across digital channels such as Search, Display, Social, Video, and Email.
  • Ability to communicate complex insights and analytics and establish direct relationships with client stakeholders.
  • Hands-on experience with platforms such as Datorama, Looker, Power BI, or Tableau to organize and visualize data and develop strategic insights.
  • Comfort with marketing data infrastructure, including ETL tools and data storage solutions, and understanding of downstream data impacts on analytics and insights.
  • Experience working with Google Analytics or Adobe Analytics for website tracking and insights.
  • Familiarity with adtech’s influence on targeting and measurement and how emerging solutions are shaping the industry.
  • Excellent listening, written, and verbal communication skills, including experience presenting to clients.
  • Effective time management skills, including the ability to prioritize and meet deadlines.

Responsibilities

  • Lead data storytelling efforts by interpreting marketing performance data and crafting holistic, concise cross-channel performance narratives with actionable insights.
  • Support the DS&A leader and collaborate with peers to contribute to each client’s measurement roadmap.
  • Manage client relationships and develop an understanding of key business questions and success drivers.
  • Develop regular reporting on client campaign performance and work with Kepler and partner agency teams to establish strategic recommendations in response to data trends.
  • Develop, manage, and execute a queue of custom analyses to uncover insights that support optimizations.
  • Advance client-specific measurement programs and create new solutions.
  • Own the full data technology stack for client teams, ensuring accurate data feeds into automated Kepler tools, the visualization platform, and analytics workstreams.
  • Share account learnings with the DS&A department and provide feedback on department tools and Kepler’s internal technology platform, Kip.

Desired Qualifications

  • Experience in pharmaceutical or healthcare verticals.
  • Experience using SQL for analytics.
  • Experience using tag management systems such as Google Tag Manager (GTM).
  • Interest and aptitude in data storytelling, marketing measurement, and performance analysis for candidates primarily from client service backgrounds.
  • Interest and aptitude in direct client communication and relationship management for candidates with technical backgrounds.
  • Interest in building tools with Kepler technology, cross-team collaboration, and AI support.

About the Company

Kepler Group

Data-driven marketing consulting with Kip technology

Kepler Group helps global brands improve their marketing using a mix of data analytics and human creativity. It analyzes data to uncover insights about audiences and how they respond to campaigns, then turns those insights into tailored marketing strategies and creative executions. The Kip technology system is used to convert complex data into usable recommendations and actions for campaigns. Revenue comes from consulting fees, licensing its technology, and performance-based incentives tied to results. The company differentiates itself by combining deep data science with creative execution and by offering integrated solutions across strategy, technology, and creative work. Its goal is to demystify the digital marketing landscape for brands and drive measurable, data-driven results.”}$

Company size
501-1,000
Company stage
Acquired
Total funding
Not listed
Headquarters
New York City, New York
Founded
2012

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