Category Manager - Online Exclusive Product & Merchandising
About the job
- A Bachelor’s degree or above.
- Five to eight years of experience in eCommerce, omnichannel, sourcing, merchandising, or related fields.
- Strong hands-on experience in product sales and supplier negotiation.
- Strong interpersonal and negotiation skills, attention to detail, and problem-solving ability.
- A data-driven mindset and ability to analyze sales, margin, stock, and supplier performance.
- Strong English proficiency.
- Proficiency in Microsoft Excel and PowerPoint.
- Own and drive end-to-end performance of online exclusive products, including gross merchandise value, margin, and growth.
- Manage product categories, including assortment planning, sourcing, pricing, and lifecycle management.
- Conduct market, trend, and competitor analysis to identify opportunities that drive sales growth, margin improvement, and category competitiveness.
- Work with Commercial and cross-functional teams to review assortments, identify gaps, and optimize product mix to align with customer needs and business strategy.
- Plan promotions with suppliers and execute them with commercial buyers.
- Develop and analyze reports related to sales, margin, profit, demand planning, and price sensitivity compared with other online benchmarks.
- Manage existing suppliers and identify and develop new online exclusive product opportunities.
- Acquire and incubate global and top brands that contribute a significant share of gross merchandise value.
- Manage contracts and related supplier documents in alignment with commercial terms and conditions.
- Monitor service quality of online exclusive products, including logistics, returns, cancellations, and overall customer experience.
- Strong connections with brands and key sellers are preferred.
- Experience in marketplace or platform-based businesses such as Shopee or Lazada is a plus.
About the company
CP Axtra Public Company Limited runs wholesale and retail business in Thailand and Asia, with Makro as its B2B wholesale arm and Lotus’s as its B2C hypermarkets and supermarkets, plus mall space leasing. It sells food, fresh produce, dry goods, and non-food items through its store network and online channels, supported by an omnichannel platform and private-label options. The company differentiates itself by combining a large wholesale ecosystem with a broad consumer retail footprint and a digital RetailTech stack that links stores, online services, and data-driven supply chain improvements, including partnerships with Cainiao and Microsoft. Its goal is to become a leading RetailTech player in Asia by expanding its omnichannel reach, optimizing supply chains, and growing its networks of stores, online services, and mall spaces.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Bangkok, Thailand
Founded
1988
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Simplify's Take
What believers are saying
- 1Q2026 revenue hit 136.05 billion baht, with net profit 2.793 billion baht.
- H1 2026 revenue reached 268.334 billion baht, while mall occupancy rose 4%.
- Management plans 110 new Southeast Asia stores, expanding Thailand, Malaysia, and the Philippines.
What critics are saying
- Q4 2026 Food Purveyor closing depends on Malaysian approvals and integration execution.
- 2025 profit fell from weaker non-food sales and an IT system incident.
- CP Axtra's premium Malaysia push faces entrenched Village Grocer rivals and share loss.
What makes CP Axtra unique
- Makro and Lotus's combine Thailand wholesale scale with consumer grocery reach across channels.
- The 4 March 2026 Food Purveyor deal adds premium Malaysia locations Lotus's lacks.
- Q1 2026 online sales surged 27.6%, proving omnichannel execution beyond store traffic.
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Benefits
Health Insurance
Paid Vacation
Gym Membership
Performance Bonus
Company News
Thailand’s CP Axtra Public Company Ltd is acquiring The Food Purveyor, which runs Village Grocer and Ben's Independent Grocer, for RM1.7 billion from private equity firm Navis Capital.