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Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

E-Commerce Account Manager - TikTok Shop

Growth MarketingConfirmed live in the last 24 hours
Full-timeCity of Industry, CA, USANo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in Business, Marketing, or a related field is required.
  • At least 3 years of experience in e-commerce or marketplace account management is required.
  • Strong analytical skills and experience using performance dashboards are required.
  • Advanced Excel skills are required.

Responsibilities

  • Manage and grow the company's TikTok Shop presence end-to-end, including account health, compliance, and adherence to TikTok Shop policies.
  • Monitor platform performance metrics and optimize for growth.
  • Develop and execute strategies to increase revenue, conversion rate, and average order value.
  • Analyze daily, weekly, and monthly sales data and performance key performance indicators.
  • Identify growth opportunities through promotions, campaigns, bundles, and pricing strategies.
  • Manage TikTok platform campaigns, flash sales, and platform-driven promotions.
  • Monitor inventory levels to prevent stockouts or overstock situations.
  • Collaborate with supply chain and warehouse teams to forecast demand and align inventory planning with campaign calendars and sales projections.
  • Coordinate with internal marketing teams and external creators and affiliates.
  • Support TikTok Live selling initiatives.
  • Optimize product listings, including search engine optimization, descriptions, images, and videos.
  • Analyze content performance and recommend improvements.
  • Work closely with paid media teams on TikTok Ads performance.
  • Optimize product feed and shop visibility.
  • Monitor return on ad spend, customer acquisition cost, and advertising performance metrics.

Desired Qualifications

  • Direct experience managing TikTok Shop is strongly preferred.
  • Experience in the fast-paced consumer goods or fitness industry is preferred.

About the Company

Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Industry, California
Founded
2002

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