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Full-Time

Sales Director

Posted on 6/28/2024

Cordial

Cordial

201-500 employees

Marketing platform for personalized messaging automation

Data & Analytics
Robotics & Automation
Consulting
Industrial & Manufacturing
Consumer Software
Enterprise Software
AI & Machine Learning

Compensation Overview

$140k - $160kAnnually

+ Equity + Bonus

Senior, Expert

Remote in USA

Category
Strategic Account Management
Sales & Account Management
Required Skills
Sales
Marketing
Requirements
  • 8+ years of experience selling complex SaaS solutions
  • Networked with Digital/Ecommerce VP’s, CMO’s, CTO’s, Product and Customer Experience executives
  • A marketer at your core after selling to - or even better - playing one previously for years
  • A stable record of 2+ years in each position throughout your career and have consistently achieved top-performing awards
  • Desire to work in a fast-paced growing company environment where self-starters who want to help all facets of a company improve can thrive
  • Intellectually curious and proven ability to adapt and learn new technology
Responsibilities
  • Self-source and qualify client needs and opportunities within a vertical and semi-regional focus of Enterprise targets across B2C retail, QSR, Travel and Hospitality, etc.
  • Be a hunter in this role with marketing support for inbound and event generated opportunities
  • Develop a pipeline with viable opportunities and be able to forecast accurately within and across marketing, IT and leadership functions within the target accounts
  • Exceed quarterly and annual revenue targets with consultative sales or challenger sales approach, ideally capitalizing on your foundation in MEDDPICC
  • Understand your product and create ways to sell value through the technical components of a platform
  • Quarterback resources across departments including Sales Engineering, Product, Engineering, Marketing and Leadership

Cordial provides a marketing platform that helps brands automate their marketing strategies and send personalized messages to their customers based on data. The platform is designed for various clients, particularly retail marketers, who want to engage their customers more effectively. Cordial's system unifies and activates customer and business data, allowing brands to connect with their audience in personalized ways across multiple channels. Users can create and manage dynamic marketing campaigns using built-in tools, which has been shown to significantly boost customer engagement and revenue. The company operates on a subscription model, charging brands for access to its platform, and it integrates smoothly with existing business tools, enhancing user convenience. A study indicated that brands using Cordial can expect substantial benefits, including a payback period of less than six months, highlighting the platform's effectiveness in the competitive digital marketing landscape.

Company Stage

Series C

Total Funding

$73.2M

Headquarters

San Diego, California

Founded

2014

Growth & Insights
Headcount

6 month growth

7%

1 year growth

22%

2 year growth

63%
Simplify Jobs

Simplify's Take

What believers are saying

  • Cordial's rapid innovation and AI-driven capabilities have led to significant revenue growth, as evidenced by its 225% revenue increase and recognition on the Deloitte Technology Fast 500.
  • The platform's ability to deliver a high return on investment, with a payback period of less than 6 months, makes it a valuable tool for brands looking to maximize their marketing efforts.
  • Cordial's strategic advisory board, composed of industry leaders, provides valuable insights that can drive further growth and innovation.

What critics are saying

  • The highly competitive digital marketing industry requires Cordial to continuously innovate to maintain its market position.
  • Integration of new AI features and capabilities may face adoption challenges, potentially slowing down the platform's effectiveness.

What makes Cordial unique

  • Cordial's platform uniquely unifies and activates limitless customer and business data instantly, setting it apart from competitors who struggle with data integration.
  • The company's focus on AI-driven personalization and predictive insights offers a more advanced and efficient marketing solution compared to traditional marketing platforms.
  • Cordial's seamless integration with existing business tools enhances convenience and efficiency, making it a more attractive option for brands.
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