Full-Time

Marketing Manager

Posted on 12/19/2024

Gopuff

Gopuff

1,001-5,000 employees

Digital delivery service for convenience items

Consumer Goods

Senior

Miami, FL, USA

Hybrid position based in Miami, FL.

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Graphic Design
Requirements
  • 5-8 Years of brand management and/or agency experience
  • A mandate for creative excellence: a high standard and expert eye with graphic design and copywriting
  • Experience leading projects, teams and directing junior staff
  • Experience managing internal stakeholders
  • Analytical skills and great attention to detail
  • Time and project management skills, including ability to work on multiple projects at the same time
  • Excellent written and verbal communication skills
  • Creative ability to evaluate and/or produce original thinking and ideas
Responsibilities
  • Own all facets of the launch of Gopuff brand moments from strategy to execution
  • Identify ways to enhance the value of the Gopuff brand and its products and services in the minds of target customers
  • Steward and implement brand creative guidance & creative ideation
  • Ideate and execute Gopuff’s social strategy and content
  • Community Management: Stay up on social trends, interact with audience and turn comments into content and campaigns
  • Understand ways to be locally relevant but nationally known and constantly push the brand forward
  • Collaborate with cross-functional teams on brand positioning for key moments and how to impactfully bring it to life
  • Collaborate with stakeholders (internal and external) to ensure unity of voice and on-brand communications
  • Work closely with the team to ensure we are putting out best-in-class programs, promotions, and communications
  • Help develop strategies and manage marketing campaigns for partner programs across all channels
  • Craft & execute innovative Creative Partnerships tied to non-endemic brand moments
  • Understand how to analyze ROI and success of marketing campaign and articulate through reporting
  • Day-to-day management of advertising, media agency, or production partner to develop, produce, and execute production and implement planning
  • Manage project budgets
  • Ensure legal and regulatory approvals of all communications

GoPuff is a digital delivery service that specializes in providing convenience items, snacks, and beverages directly to consumers. Customers can easily place orders through the GoPuff website or app, and their selected products are delivered straight to their doorsteps. The range of items available includes everything from candy bars to alcoholic beverages, catering to everyday needs. GoPuff generates revenue through product sales and delivery fees, and often offers promotional deals to attract more customers. What sets GoPuff apart from its competitors is its extensive product range and commitment to fast delivery, making it a convenient option for those looking for quick access to everyday items.

Company Stage

N/A

Total Funding

$4.8B

Headquarters

Philadelphia, Pennsylvania

Founded

2013

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-4%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Blackhawk Network expands gifting options, attracting holiday shoppers.
  • Nationwide SNAP EBT acceptance increases accessibility for low-income households.
  • 'Santa Hours' in London boosts customer satisfaction with 24/7 delivery service.

What critics are saying

  • Rising operational costs due to inflation may impact profitability.
  • Regulatory challenges in alcohol delivery laws could limit market expansion.
  • Increased competition from services like DoorDash and Instacart threatens market share.

What makes Gopuff unique

  • Gopuff offers a wide range of products, including snacks, alcohol, and essentials.
  • The company provides quick delivery, often within minutes, enhancing customer convenience.
  • Gopuff's direct-to-consumer model allows seamless ordering via app or website.

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Benefits

Comprehensive medical, dental, and vision insurance

Optional FSAs and HSA plans

401(k)

Commuter benefits

Supplemental employee, spouse and child life insurance to all eligible employees

Gopuff employee discount

Career growth opportunities

Internal rewards programs

Annual performance appraisal and bonus