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Publicis Groupe

Runs advertising and digital transformation services

Senior Analyst - Media Analytics

Data AnalysisConfirmed live in the last 24 hours
Full-timeEl Segundo, CA, USA$73.2k - $107.7k /yrIn-person

About the Job

Requirements

  • At least 3 years of total analytical job experience.
  • A bachelor's degree in Mathematics, Statistics, Economics, Business, Marketing, or another quantitative subject area.
  • A history of and passion for telling stories with quantitative data.
  • Experience with Google Cloud Platform products, including GCM, GA360, SA360, Google BigQuery, and Data Studio.
  • Experience reporting on social advertising campaigns, including Facebook, Twitter, and Pinterest.
  • Extensive experience with Microsoft Excel, including creating pivot tables.
  • Familiarity with data visualization best practices.
  • Knowledge of the digital media space and the key performance indicators and methods used to measure digital advertising.
  • Strong written and verbal presentation skills, including the ability to clearly articulate in-depth media theories, concepts, and visions.
  • Strong attention to detail and the ability to prioritize tasks, multitask, and manage time effectively.
  • Problem-solving skills, including the ability to identify gaps and provide solutions.
  • Critical-thinking skills, including the ability to generate consistent and accurate reporting results tied to program and campaign objectives.

Responsibilities

  • Analyze advertising across channels such as broadcast, search, social, online display, and mobile.
  • Analyze and present key learnings, insights, and optimization recommendations to internal and external clients, both in writing and verbally.
  • Identify opportunities to automate analyses and create processes that improve efficiency.
  • Establish and maintain benchmarks for overarching media strategies and key campaign initiatives.
  • Apply analytical rigor and precision to all reporting deliverables.
  • Manage and mentor an analyst on the team.
  • Work extended hours, including weekends, as required.
  • Perform other duties as assigned.

Desired Qualifications

  • An MBA or graduate degree in a quantitative field is a plus.
  • Automotive experience is a major plus.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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