Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Your impact

With your digital storytelling skills, you’ll grow Handshake’s core social media accounts and experiment with new channels that reach Gen Z. You are not only passionate about social media but also understand how to adapt messages to different audiences and can bring social-first content to life. You’ll be the voice of Handshake, creating content that makes career and recruiting guidance feel less like a lecture and more like advice from a trusted friend.

You will report to the Head of Communications, and work closely with corporate communications, brand design and marketing. This role is based in San Francisco, CA and required 3 days a week in office (Monday, Wednesday, Thursday).

Your role

Develop and execute social media strategies that support business objectives and highlight Handshake’s data, product, community, and team.
Run the show across all channels: content ideation, social calendar management, production and measurement.
Drive the content creation process from ideation to publishing, in lockstep with the brand design team.
Support executive LinkedIn content creation by identifying unique angles and trending topics relevant to their area of expertise, audience makeup and business objectives.
Partner with cross-functional teams and spearhead the social component of product launches, customer events and seasonal moments tied to the academic and recruiting calendar.
Seek out and build relationships with our community (students, employers and universities), industry experts and influencers to amplify our reach.
Manage and monitor accounts for customer service inquiries and potential brand risks.
Keep us ahead of the curve on trends, platform updates and algorithm changes.
Use data to track what’s working (and what’s not) and take action to pivot quickly.
Be witty, supportive and additive to the online conversation through proactive community management.

Your experience

5-7 years proven experience in social media management either in-house, agency, or a mix of both
You are an expert in: content strategy, social copywriting, video production, social analytics, community management, and platform optimization.
What you are eager to become an expert in: data storytelling, higher ed, B2B software, and Gen Z trends.
How you work: adept at multitasking, project managing, problem solving, managing up, collaborating with a range of stakeholders and communicating with a point of view.
You aren’t afraid to test, iterate and try again, and again.
As a subject matter expert, you recognize the value of stakeholder opinions and are open to new ideas, approaches and ways of working.
You have experience with the following tools (or similar, with the willingness to learn new ones):
- Project management: Asana, Jira
- Social analytics: Sprout Social, Meltwater
- Creative: Canva, Figma, ChatGPT, CapCut
- Collaboration: Slack, Google Suite, Zoom

Compensation range

$120,000-$135,000 + RSUs

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

About us

Handshake is the career platform for Gen Z. With a community of over 17 million students, alumni, employers, and career educators, Handshake’s network is where career advice and discovery turn into first, second, and third jobs. Nearly 1 million companies use Handshake to build their future workforce—from Fortune 500 to federal agencies, school districts to startups, healthcare systems to small businesses. Handshake is built for where you’re going, not where you’ve been.

When it comes to our workforce strategy, we’ve thought deeply about how work-life should look at Handshake. With our hybrid-work model, employees benefit from collaboration and shared team experiences three days per week in our vibrant offices, and enjoy the flexibility of remote work two days per week. Handshake is headquartered in San Francisco, with offices in New York, London, and Berlin.

What we offer

At Handshake, we’ll give you the tools to feel healthy, happy and secure.

Benefits below apply to employees in full-time positions.

💰 Equity and ownership in a fast-growing company.
🍼 16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents.
💝 Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support.
💻 Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home.
📚 Generous learning & development opportunities and an annual $2,000/£1,500/€1,850 stipend for you to grow your skills and career.
💰 Financial coaching through Origin to help you through your financial journey.
🛜 Monthly internet stipend and a brand new MacBook to allow you to do your best work.
🚃 Monthly commuter stipend for you to expense your travel to the office (for office-based employees).
🥗 Free lunch provided twice a week across all offices.
🤝 Referral bonus to reward you when you bring great talent to Handshake.

(US-specific benefits, in addition to the first section)

🏦 401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.
🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Winter #ShakeBreak, a one-week period of Collective Time Off.
🍼 Family support: We partner with Milk Stork to provide comprehensive 100% employer-sponsored lactation support to traveling parents and guardians. Parental leave coaching and support provided by Parentaly.

(UK-specific benefits, in addition to the first section)

🏦 Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary. Handshake will pay the equivalent of 3% towards your pension plan, subject to qualifying earnings limits.
🏝 Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year.
🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco.
🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake UK employees.

(Germany-specific benefits, in addition to the first section)

🏝 25 days of annual leave + 5 days of a winter #ShakeBreak, a one-week period of Collective Time Off across the company.
🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco once a year.
🧘 Urban sports club membership offering access to a diverse network of fitness and wellness facilities.
🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake Germany employees.

Looking for more? Explore our mission, values and comprehensive US benefits at joinhandshake.com/careers.

Handshake is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation, please reach out to us at [email protected].

Senior Social Media Manager

Handshake

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