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Finite State

Automates product security for connected devices.

Business Development Representative - Marketing

Sales Development RepresentativeUpdated on Nov 11
Full-timeRemote in USA

About the Job

Requirements

  • At least 1 year of experience in a business development representative, sales development representative, or similar pipeline-generation or sales-adjacent role.
  • Familiarity with Salesforce, Salesloft, HubSpot, Warmly, LinkedIn Sales Navigator, and AI assistants.
  • Ability to write and speak effectively and personalize outreach messaging.
  • Ability to stay organized, attend to detail, and follow through on commitments.
  • Analytical approach to testing, measuring, and optimizing outreach.
  • Ability to work independently and adapt in a fast-paced startup environment.
  • Passion for cybersecurity, startups, or emerging technology is a plus.
  • Ability to take initiative, persist through rejection, learn, remain resourceful, and adapt in a fast-paced environment.

Responsibilities

  • Drive outbound prospecting through email, phone, video, and social channels, especially LinkedIn, to engage target accounts.
  • Use AI-driven tools such as Claude and Warmly and data platforms such as Clay to craft efficient, relevant, personalized outreach.
  • Use intent data to prioritize accounts and align messaging with real-time buying signals.
  • Engage prospects through social selling, including thoughtful commenting, content sharing, and value-first direct messaging.
  • Qualify inbound and outbound leads, understand prospect pain points, and align needs with Finite State's value proposition.
  • Partner with Account Executives to build account plans, map buying teams, and execute coordinated engagement across target accounts.
  • Follow up on and qualify leads from digital campaigns, events, webinars, content syndication, and partner programs.
  • Support account-based marketing initiatives by identifying buying-team members and personalizing outreach within strategic accounts.
  • Conduct account research to build account intelligence and uncover new opportunities.
  • Support regional events, executive dinners, trade shows, webinars, and field marketing programs.
  • Collaborate with marketing on campaign messaging, assets, and personas.
  • Maintain accurate activity, opportunity, and account records in Salesforce, and execute outreach using Salesloft and HubSpot.
  • Stay current on the ideal customer profile, medical device, automotive, and industrial vertical trends, and evolving cybersecurity regulations.
  • Meet or exceed pipeline creation and opportunity generation goals.
  • Contribute to meetings booked, qualified opportunities created, pipeline generation, target-account engagement, buying-team penetration, and regional pipeline and revenue goals.

Desired Qualifications

  • Passion for cybersecurity, startups, or emerging technology.

About the Company

Finite State

Automates product security for connected devices.

Finite State automates product security for connected devices and embedded systems such as IoT, medical devices, ICS, and OT. Its platform provides deep visibility into device and supply chain risks and helps with compliance, delivered through a subscription service for continuous visibility and actionable remediation of security issues.

Company size
51-200
Company stage
Series C
Total funding
$96.5M
Headquarters
Columbus, OH
Founded
2017

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