Full-Time

Field Marketing Manager

Posted on 1/8/2025

Branch

Branch

501-1,000 employees

Mobile growth and user engagement solutions

Data & Analytics
Consumer Software
Gaming

Mid, Senior

No H1B Sponsorship

London, UK

This role follows a hybrid schedule aligned with Return to Office guidelines.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Word/Pages/Docs
Excel/Numbers/Sheets
Requirements
  • 3-5 years + of marketing programs experience with at least 1-2 years experience building and launching ABM Marketing campaigns including events and webinars.
  • Hustle and ownership. Someone who is adaptable and can live in chaos and truly own a program and take it to the next level.
  • Experience running multiple marketing programs at once and is able to juggle competing priorities all while being detail oriented.
  • Flawless task management skills, with an eye for detail and quality.
  • Experience engaging senior business buyers at every funnel stage over long sales cycles.
  • A track record of success in participating in field marketing campaigns and working with partners.
  • A data-driven mindset and a rigorous process for testing, measuring and optimizing programs.
  • Excellent communication and writing skills.
  • Experience with an email / marketing automation platform preferred.
  • Bachelor's degree preferred.
  • Proficiency in MS Word, Excel, PowerPoint, and Google Docs.
  • Experience working in the SaaS/ Martech industry is preferred.
Responsibilities
  • Craft and execute targeted marketing programs to meet the regional goals, including but not limited to events, digital marketing, account-based marketing and email programs etc.
  • Manage all elements of the marketing plan, including planning, messaging, execution, logistics and reporting.
  • Design, run, and manage event-based marketing programs that drive a qualified sales pipeline independently.
  • Partner with our teams to source participants, presenters, and speakers for all our programs.
  • Innovate and experiment with novel ways to engage our audience.
  • Support follow up activities in close collaboration with the broader Sales team and report on program feedback, ROI as well as iterations on future activities.
  • Collaborate with cross-functional teams to ensure positioning, messaging, goals, deliverables, and tactics are achieved before, during, and after each respective event.
  • Manage all event and direct mail logistics as necessary and be looking at developing vendors within the region.
  • Grow the prospect database of addressable leads within the region.
  • Rally cross-functional resources/teams (such as Sales & Customer Success teams) to drive interest and registrations.
  • Travel to and from events for on-site management/coordination (10%-15% of the time).

Branch.io provides solutions for mobile growth and user engagement, focusing on improving mobile app performance and user experience. Their main products include deep linking, which directs users to specific content within an app, and attribution, which helps businesses track the sources of their app installs and user engagement. This allows companies to measure the effectiveness of their marketing campaigns and make data-driven decisions. Branch.io differentiates itself from competitors through its subscription-based model, offering advanced analytics and premium features, as well as partnerships with major companies like Apple and Yahoo, which enhance their service capabilities. The goal of Branch.io is to help businesses optimize their mobile marketing efforts and create seamless user experiences.

Company Stage

Late Stage VC

Total Funding

$648.9M

Headquarters

Palo Alto, California

Founded

2014

Growth & Insights
Headcount

6 month growth

2%

1 year growth

1%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Branch's Series C funding provides a strong financial foundation for innovation and expansion.
  • Recognition in Top 100 Companies with Inclusive Benefits enhances Branch's employer reputation.
  • Branch's acquisition of Nova Launcher offers deeper insights into user behavior for growth.

What critics are saying

  • Tech layoffs in 2024 may reduce budgets for marketing tools, affecting Branch's revenue.
  • Integration challenges from Nova Launcher acquisition may impact Branch's operational efficiency.
  • High patient data privacy concerns may affect adoption of Branch's healthcare solutions.

What makes Branch unique

  • Branch offers deep linking and attribution solutions for mobile growth and engagement.
  • Partnerships with Apple and Yahoo enhance Branch's cross-platform measurement capabilities.
  • Branch's HIPAA-eligible solution positions it as a leader in secure healthcare mobile solutions.

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Benefits

Health Insurance

Paid Vacation

401(k) Retirement Plan

Hybrid Work Options