Senior Vice President, Paid Social Media - Social

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

The Senior Vice President, Paid Social Media, is responsible for leading and driving the overall paid social performance on a given client account. This key leadership role leads all aspects of the development and execution of campaigns across major social partners, with a focus on achieving measurable business outcomes. The SVP, Paid Social is also tasked with fostering strong client relationships across all levels of the org, ensuring all deliverables are met with the highest standards and client satisfaction. They will also be ensuring cross-team cohesion & collaboration across the agency team, from analytics, to operations, to media, to brand marketing, to develop holistic end-to-end growth strategies.

Responsibilities

• Fiscal Accountability: Oversees financial management across client portfolio, including budgeting, forecasting, and ensuring accounts meet targets.
• Strategy, Testing, & Innovation: Defines the go-to market paid social strategy to drive accelerated growth, how we implement a meticulous test & learn agenda to refine and enhance media, and how we stay abreast of the latest trends & advancements to maintain a competitive edge
• Client Communication: Champions strong relationships as primary point of contact and senior advisor to clients, providing strategic insights, addressing challenges, and ensuring long-term client satisfaction and retention
• Team Leadership: Lead, inspire, retain, and develop performance team, coaching VPs/Directors as senior leaders and contribute to succession planning
• Business Growth: Identifies and capitalizes on growth opportunities to champions Publicis solutions for client initiatives where appropriate
• Cross-Channel Integration: Identifies opportunities for cross-channel alignments, collaborates with other marketing teams for cohesive consumer journeys and messaging

Qualifications

• CPG experience highly recommended
• Consistent track record of using AI solutions to build operational or strategic solutions
• Bachelor’s degree, concentration in business, marketing, or advertising preferred
• 12+ years of account management experience in paid Social, Digital Media, or Performance media; client side or agency side preferred
• Demonstrated success in leading and developing high-performing teams, fostering innovation and collaboration
• Extensive experience running large-scale paid social media campaigns and consistent record delivering/exceeding business goals
• Expert understanding of channel landscape, buying platforms and new/evolving product offerings
• Excellent communication and presentation skills, with the ability to influence senior stakeholders and represent the agency in the marketplace
• Strong financial acumen, with experience in driving revenue growth and P&L management

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. 

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.