Consumer Insights Manager

About Us

The human brain is the most complex object in the universe, yet society has accepted one-size-fits all approaches to cognition. The “solutions” (think coffee, energy drinks, and even a friend’s rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world’s first customized nootropics company. If you’ve never heard that word before, it’s just a fancy way of saying brain supplements. In five years, most will be taking nootropics on the daily and chances are, they’ll be ours.

With an exceptional efficacy rate, the world has taken notice — we’ve raised over $13M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry’s leading brand. Now, we’re looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you’re looking to be a part of a movement — one that involves both immense self-growth and an ambitious mission to pioneer an industry — we’d love to have you on the team.

About The Role

This role is ideal for someone with strong research and analytical capabilities who thrives in a fast-paced, collaborative environment. The position will work closely with brand leaders and senior executives to generate insights that deepen our understanding of consumers, identify market opportunities, and inform brand growth strategies across our brands - Thesis and Stasis.

How You'll Make an Impact:

Consumer Research

• Support the design and execution of both quantitative and qualitative research studies.
• Lead survey development, data analysis, and reporting for consumer research initiatives.
• Analyze consumer attitudes, brand perception, and purchasing behaviors to uncover actionable insights.
• Synthesize research findings into clear, compelling presentations for internal stakeholders.
• Gain exposure to a broad range of consumer brands and product categories, helping shape brand strategy across multiple business lines.

Insights and Analysis

• Deepen understanding of consumer profiles and category insights to support portfolio brand growth.
• Monitor cultural and consumer trends relevant to Thesis’ and Stasis’ brands and identify emerging opportunities.
• Opportunity to shape insights that influence business development, marketing strategies, and overall brand growth.

Brand and Market Analysis

• Conduct competitive analysis and category research to assess market dynamics and identify whitespace opportunities.
• Support brand strategy projects by integrating consumer, market, and competitive insights.
• Help identify opportunities for new products, partnerships, and licensing deals across the portfolio.
• Evaluate brand performance and market positioning to inform strategic decision‑making.
• Work with senior leadership on brand strategy initiatives and insight-driven recommendations.

Research Operations

• Collaborate with external research vendors and data providers to support study execution and manage deliverables.
• Manage survey fielding, timeliness, and research logistics to ensure smooth project operations.
• Organize insights and research outputs into internal knowledge resources.
• Help streamline research processes and identify opportunities to improve efficiency and data quality.

We're Excited About Your:

• 3-5+ years of experience in consumer insights, market research, strategy, or analytics
• Proven ability to translate customer data into product or business strategy
• Experience working with survey data or consumer research
• Strong analytical problem-solving skills
• Ability to translate data into clear insights and recommendations
• Excellent communication and presentation abilities
• Experience with survey tools such as Qualtrics, Forsta, or SurveyMonkey
• Experience with design tools such as Canva for insights storytelling
• Exposure to consumer brands, retail, or supplements/health & wellness categories
• Ability to thrive in a fast-paced, high-growth environment
• Strong cross-functional collaboration skills

Pay Transparency:

We can’t quantify everything we think you’ll love about working at Thesis, from the exciting projects you’ll work on, to the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes comprehensive benefits and equity. The base salary hiring range for this position is $100,000-150,000.

A Few of Our Perks and Benefits:

• 💵 Competitive compensation with an exceptionally generous equity package
• 🩺 Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
• 🚆 HSA, FSA and pre-tax commuter benefits for parking and transit
• 🚀 Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
• 📈 401k to help you plan for the future
• 🏖 Flexible PTO because we respect the need for work/life harmony
• 🏋️ $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
• 💊 Unlimited (yes, unlimited) Thesis nootropics
• 🎓A strong emphasis on promoting from within and personal development
• 🐕 A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
• 🏢 Hybrid work model

Our Values:

• Meet Your Potential: At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve. In return, we are committed to providing the resources, support, and guidance for our team to achieve their ambitions and meet their potential. 
• Own Outcomes: We are driven by achieving meaningful results, both for our customers and our business. We’re proactive, conscientious, and take responsibility equally in times of triumph and challenge. We also operate with a sense of urgency because we want to seize the opportunity to create a new category and bring nootropics to everyone who needs them.
• Lead with Science and Data: We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions. Science and evidence underpin everything we do, from product formulation to marketing claims. We’re committed to making the highest quality nootropics on the market and measuring our efficacy.
• Create Exceptional Experiences: We are committed to creating a work environment that fosters a unique culture and deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment—in and outside of the office. We’re equally committed to showing up for our customers by delivering a thoughtful and impactful experience for anyone who tries one of our products.