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Full-Time

Director of Product Marketing

Confirmed live in the last 24 hours

Incident IQ

Incident IQ

51-200 employees

K-12 technology support and asset management

Enterprise Software
Education

Senior

Alpharetta, GA, USA + 1 more

More locations: Atlanta, GA, USA

Category
Product Marketing
Product
Growth & Marketing
Requirements
  • Proven experience with managing multiple product offerings and driving successful product marketing strategies.
  • Demonstrated ability to build and maintain strong relationships across Marketing, Sales, Product, and Customer Success teams.
  • Experience scaling product marketing teams amidst substantial organizational growth.
  • Strong leadership and team management skills, with experience leading cross-functional projects.
  • Highly preferred experience in the SaaS or technology sector.
  • Strong analytical and problem-solving skills, with a data-driven mindset.
  • Excellent communication skills, both written and verbal, with a focus on delivering clear, concise, and impactful messaging.
  • Ability to work in a fast-paced, dynamic environment and manage multiple priorities.
Responsibilities
  • Lead and manage the Product Marketing team, providing direction and mentorship.
  • Develop and maintain the messaging house, ensuring consistent and compelling communication across all customer-facing teams.
  • Collaborate closely with Product, Sales, Marketing, and Customer Success teams to align on go-to-market strategies and product positioning.
  • Build and nurture key relationships across the organization to drive alignment and product adoption.
  • Drive product marketing initiatives and campaigns to support revenue growth and customer engagement.
  • Develop strategies to effectively communicate product value propositions to different market segments.
  • Lead efforts to scale the product marketing team and processes in a rapidly growing business environment.

Incident IQ provides a support and asset management platform specifically designed for K-12 educational institutions. The platform helps schools manage their technology assets, including devices like Chromebooks and various educational software applications. It allows IT staff to submit and manage support tickets, track assets, and integrate different applications for improved functionality, such as syncing student information and payment data securely. Unlike many competitors, Incident IQ focuses solely on the needs of K-12 schools, offering a subscription-based model that includes additional modules for facilities and event management. The goal of Incident IQ is to streamline technology management and support processes in schools, ensuring that educational institutions can effectively utilize technology for teaching and administration.

Company Stage

Private

Total Funding

N/A

Headquarters

Atlanta, Georgia

Founded

2016

Growth & Insights
Headcount

6 month growth

5%

1 year growth

5%

2 year growth

5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic investments from Cove Hill Partners and JMI Equity signal strong financial backing and growth potential.
  • Winning Tech & Learning's Awards of Excellence highlights the platform's effectiveness and industry recognition.
  • The introduction of iiQ Events and enhancements to iiQ Facilities demonstrate a commitment to continuous innovation and expanding service offerings.

What critics are saying

  • The highly specialized focus on K-12 may limit market expansion opportunities.
  • Dependence on subscription-based revenue could be risky if schools face budget cuts or financial constraints.

What makes Incident IQ unique

  • Incident IQ specializes exclusively in K-12 educational institutions, unlike broader EdTech competitors.
  • Their platform's ability to integrate with various educational and payment systems provides a seamless user experience, setting them apart from less integrated solutions.
  • The partnership with Level Access to enhance digital accessibility ensures compliance with WCAG standards, a critical factor for educational institutions.

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