Oritain

Verifies product and raw material origin

GTM Engineer

Growth MarketingUpdated on Nov 13

Full-timeLondon, UKNo salary listedHybrid

About the Job

Requirements

At least 5 years of experience in demand generation, growth engineering, marketing operations, or performance and digital marketing.
Hands-on ownership of HubSpot and Salesforce.
Experience with go-to-market tools such as Clay, Instantly, or Smartlead.
Practical experience using AI tools such as Claude to build workflows and automation.
Comfort with CMS platforms, tracking implementation, technical SEO, and email deliverability infrastructure.
Experience building or maintaining lead scoring models, analytics, and attribution frameworks beyond simply running reports.
Understanding of business-to-business lifecycle stages and how marketing, sales, and revenue operations data fit together.
Ability to manage several cross-functional workstreams at once and explain technical decisions clearly to senior leaders and non-technical colleagues while helping them adopt new ways of working.

Responsibilities

Advance the go-to-market engine supporting business functions, including CRM, automation, enrichment, lead scoring, data, and reporting using HubSpot, Salesforce, Claude, and other tools.
Work across marketing, sales, and revenue operations with regional sales leaders and the revenue operations team.
Build AI workflows to sharpen account targeting and get sales teams to trust and use their outputs.
Support digital growth foundations, including SEO, site performance, tracking, and tag management.
Build calls to action, conversion paths, and user journeys that convert website traffic into qualified enquiries.
Strengthen the marketing backend in HubSpot and evolve it toward AI- and agent-led workflows that replace manual effort across marketing and sales.
Build enrichment waterfalls and intent-signal workflows using Clay or similar tools to improve account targeting and prioritisation.
Structure data pipelines connecting external data sources, AI models, and the core CRM.
Own and tune the lead scoring model as new fit and engagement signals become available.
Design and maintain nurture journeys for supplier and buyer audiences.
Manage outbound infrastructure and email deliverability, including inbox warming, DNS, SPF, DKIM, DMARC, and ongoing sender-reputation monitoring.
Automate weekly and monthly reporting, including performance dashboards and executive and board-level reporting.
Partner with sales leaders and revenue operations on lead routing, account routing, and territory coverage.
Document systems and processes so that knowledge does not depend on one person.
Fix root causes, take ownership of mistakes, and learn from them.

Desired Qualifications

Business-to-business experience is preferred.
Building go-to-market workflows or experimenting with new tools through personal side projects is a bonus.

Oritain is a global leader in forensic origin verification of products and raw materials. With offices in London, Auckland, Dunedin, Paris, Singapore and Washington D.C, our vision is to be the source of truth in global supply chains.

Through our proprietary methodology, our mission is to harness cutting edge science, data, and specialised services to create a community of origin verified buyers and suppliers, protecting our people and planet. We empower the world’s leading brands to make positive changes across their supply chain; ensuring product integrity, meeting regulatory demands, and reducing the risk of fraud and unethical sourcing, creating real change in our world.

About the role:
Demand for supply chain transparency is growing fast, driven by new regulation, better data and rising reputational risk. To meet it, we need a go-to-market engine as rigorous as our science. That’s where you come in.

You’ll join the Marketing team in London, reporting to the Head of Growth Marketing. You’ll advance the go-to-market engine that supports all areas of the business including the CRM, automation, enrichment, lead scoring, data and reporting that turn interest into qualified pipeline, built with HubSpot, Salesforce, Claude and the tools you choose to bring in.

You’ll work across marketing, sales and revenue operations, working day to day with our regional sales leaders and RevOps team. This role suits someone who’s as comfortable building an AI workflow that sharpens account targeting as getting sales to trust and use what it produces. If you’d rather ship a working system than write a spec for one, and you see unfinished processes as an opportunity rather than a frustration, there’s a lot here for you to shape.

You’ll support every part of the business, with the digital foundations that drive growth, from SEO and site performance to tracking and tag management. You’ll also build the calls to action, conversion paths and user journeys that turn website traffic into qualified enquiries.

At the heart of the role, you’ll strengthen our marketing backend in HubSpot and evolve it towards AI and agent-led workflows that replace manual effort across marketing and sales. You’ll build enrichment waterfalls and intent-signal workflows, using Clay or similar tools, to sharpen account targeting and prioritisation. You’ll structure the data pipelines that connect external data sources, AI models and our core CRM, and own our lead scoring model, tuning it as new fit and engagement signals come online.

You’ll design and maintain nurture journeys for our supplier and buyer audiences, and manage outbound infrastructure and email deliverability, including inbox warming DNS, SPF, DKIM and DMARC and ongoing sender reputation monitoring. You’ll also automate our weekly and monthly reporting, from performance dashboards through to executive and board-level reporting.

Throughout, you’ll partner with our sales leaders and revenue operations team on lead routing, account routing and territory coverage. And you’ll document what you build, so our systems and knowledge never depend on one person.

You’ll bring 5+ years’ experience in demand generation, growth engineering, marketing operations or performance and digital marketing, ideally in B2B. You’ll have hands-on ownership of HubSpot and Salesforce, experience with newer GTM tools such as Clay, Instantly or Smartlead, and practical experience using AI tools such as Claude to build workflows and automation.

You’re comfortable with the technical detail, from CMS platforms, tracking implementation and technical SEO to email deliverability infrastructure. You’ve built or maintained lead scoring models, and analytics and attribution frameworks that go beyond running reports. You also understand B2B lifecycle stages and how marketing, sales and revenue operations data fit together.

You can manage several cross-functional workstreams at once, and explain technical decisions clearly to senior leaders and non-technical colleagues while helping them adopt new ways of working. Above all, you have a bias for action, fix root causes rather than symptoms, and are open to owning mistakes and learning from them.

Bonus points if you build GTM workflows or experiment with new tools in your own time. We’d love to hear about your side projects.

About the Company

Oritain

Verifies product and raw material origin

Oritain verifies the origin of products and raw materials using forensic science and data science. Its services test items across supply chains to confirm where they come from and build a growing database of origin signatures. The company works with industries such as cotton and fashion, red meat, fish, and honey to combat mislabeling and fraud, helping brands meet Environmental, Social, and Governance (ESG) goals and protect reputations. The process involves scientifically analyzing materials and linking results to a verified origin, allowing brands to prove field-to-factory-to-store provenance. Unlike others that focus only on testing, Oritain combines origin verification with a lasting data-backed proof system to reduce risk and maintain trust. The goal is to help businesses prevent fraud, ensure authenticity, and uphold brand integrity by providing reliable proof of origin.

Company size: 51-200
Company stage: Series C
Total funding: $115M
Headquarters: Dunedin, New Zealand
Founded: 2008

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