Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!
Figma is looking for a “full-stack” Product Marketing Manager to lead marketing for our core product, Figma Design. You will manage a team of individual contributors who are responsible for launching and driving adoption of Figma Design, in partnership with product, sales, design, and broader marketing teams. You will also have the opportunity to help us build out the marketing foundation at Figma—from developing messaging and positioning, telling our customers’ stories, architecting campaigns, building out enablement resources, and more.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you’ll do at Figma:
- Lead product launches and be a partner to the Product team, with a focus on business results and a desire to experiment with new channels
- Lead our beta programs, from customer outreach, running beta communications, coordinating feedback sessions, to promoting customer success stories
- Help drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
- Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
- Work with the broader marketing team to launch campaigns that span web, community, social, email, ads, and other marketing channels
- Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products
We’d love to hear from you if you have:
- 5+ years in product marketing or a related role. Experience must include marketing highly technical products and technical fluency.
- 3+ years leading a team of product marketers or strategists
- Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution
- Direct experience writing messaging, positioning and author on-brand end-user content
- A data-driven approach to your work and the ability to champion the customer and experience in shaping customer insights and research
- Demonstrated track record of being able to lead partners at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations.
While it’s not required, it’s an added plus if you also have:
- Knowledge of technical details of workflow products
- A track record of launching products fast, while also delivering impact
- Experience working on SaaS products
- Experience working on Design tools
- Experience with Growth Marketing
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future. You may view our Pay Transparency Policy by clicking on the corresponding link.
Annual Base Salary Range (SF/NY Hub):
$180,000—$288,000 USD
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [email protected]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.
Examples of accommodations include but are not limited to:
- Holding interviews in an accessible location
- Enabling closed captioning on video conferencing
- Ensuring all written communication be compatible with screen readers
- Changing the mode or format of interviews
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of Figma’s Privacy Policy.
