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Internship

Industry Research and Communications Intern

Summer 2024

Posted on 10/11/2023

Centerfield

Centerfield

1,001-5,000 employees

Customer acquisition through sales and marketing

Data & Analytics
Consulting
Hardware
Enterprise Software

Los Angeles, CA, USA

Requirements
  • Rising senior or new graduate expecting to complete degree in Spring 2024
  • Degree in Marketing, Digital Media, Journalism, Public Relations, or relevant field
  • Local to Playa Vista HQ and willing to come into the office 3 days a week
  • Interest in learning about marketing, data journalism, and public relations
  • Academic or project experience in journalism with writing samples
Responsibilities
  • Conduct industry research to craft newsworthy articles and whitepapers
  • Collaborate with PR team to understand and harness the value of backlinks for SEO
  • Specialize in finding stories in consumer surveys and public data sets
  • Showcase proficiency in writing and copy editing
  • Utilize analytics skills to interpret data and communicate insights
  • Demonstrate strong organizational skills and effective problem-solving
  • Eagerness to learn new skills and apply them to real-world problems
Desired Qualifications
  • Familiarity with data analysis tools such as Excel, R, or Tableau

Centerfield focuses on customer acquisition through effective sales and marketing strategies in the digital sector. They engage customers via text and chat-based sales, creating personalized buying experiences across devices for major brands in home services and telecommunications. Operating on a performance-based marketing model, Centerfield drives significant sales for clients, closing around 2,000,000 sales annually. Their goal is to be a trusted partner for brands looking to expand their customer base through expert salesmanship and technology-driven engagement.

Company Stage

Seed

Total Funding

$292M

Headquarters

Los Angeles, California

Founded

2011

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Simplify's Take

What believers are saying

  • Being named Best Overall SEM Solution in the 2023 MarTech Breakthrough Awards highlights Centerfield's industry leadership and innovative capabilities.
  • Recognition as one of the 'Best Places to Work in Los Angeles' underscores a positive work environment and strong company culture.
  • Strategic acquisitions like Datalot and partnerships with major brands enhance Centerfield's market position and growth potential.

What critics are saying

  • The performance-based revenue model can lead to financial instability if sales targets are not met consistently.
  • The highly competitive digital marketing landscape requires continuous innovation to maintain a competitive edge.

What makes Centerfield unique

  • Centerfield's performance-based marketing model ensures they only earn revenue by driving actual sales and customer acquisitions, aligning their success directly with their clients' success.
  • Their focus on personalized buying experiences across all devices sets them apart in the digital marketing sector, ensuring high engagement and conversion rates.
  • Centerfield's integration of advanced technology with expert sales agents provides a unique blend of human touch and automation, enhancing customer satisfaction and sales efficiency.
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