Marketing Manager - UK Franchise

Help turn AIG's expertise and business priorities into marketing campaigns that promote our brand, engage brokers and clients, and support profitable growth.

Join us as a Manager, Marketing Programmes - UK Franchise to drive impactful marketing communications and own digital channel initiatives that enhance brand consistency, efficiency, and effectiveness. Working closely with teams in AIG’s UK franchise (including London and regional UK markets, Global Specialty and Talbot), as well as International and global stakeholders, you’ll translate commercial priorities into integrated marketing programmes, bringing together insight, content, digital channels, campaigns, and data to reach the right audiences and create measurable impact.

Make your mark in Marketing & Communications

The Marketing & Communications team contributes to shaping AIG's corporate reputation, global brand and valuation in the marketplace and strategically positions and supports AIG businesses for continued growth. Our multi-disciplinary team deploys high-quality external and internal campaigns and events that inspire, inform and engage our colleagues, clients, brokers, partners and other stakeholders.

How you will make an impact

We’re looking for an experienced marketer to play a central role in shaping and delivering AIG’s UK Franchise marketing communications agenda. Reporting to the Head of Marketing & Communications for AIG UK, Global Specialty and Talbot, and supported by one direct report, the role will be responsible for elevating our brand presence by leading and developing integrated marketing campaigns, with a big focus on digital marketing. The role requires a results-oriented strategic thinker with significant experience delivering campaigns, exceptional communication skills, a keen eye for detail and a passion for client-led thinking. This is a role for someone who can combine strategic thinking with hands-on delivery, build strong relationships across a complex organisation, and continually find better ways to connect marketing activity with business outcomes.

Some of the key responsibilities include:

• Lead integrated marketing programmes across paid, owned and partner channels, translating business priorities into compelling campaigns with clear objectives and measurable outcomes.
• Work with marketing, events and corporate communications teams to generate ideas and create distinctive content and thought leadership, connecting AIG’s expertise, propositions and perspectives on market issues with relevant audiences. Own deployment across website and social channels, from content planning and approvals to publishing and performance review.
• Drive commercial engagement with priority broker and client audiences, turning campaign and event engagement into meaningful business conversations.
• Develop audience and channel strategies, using CRM, campaign and engagement data to sharpen targeting, personalise content and improve effectiveness.
• Track and report performance against agreed objectives, using insight to optimise activity and demonstrate marketing’s contribution to business outcomes.
• Build strong partnerships with senior stakeholders, client and broker engagement teams, product specialists, subject matter experts and UK and international marketing and communications colleagues to align priorities and coordinate delivery.
• Champion marketing excellence through better campaign planning, digital journeys, processes, governance and ways of working, ensuring consistent messaging and brand standards across channels.

What you’ll need to succeed

• A qualification in marketing and/or communications.
• Significant marketing experience in a large or complex organisation, ideally in insurance, financial services or another B2B environment.
• Strong digital marketing expertise, including developing and delivering integrated campaigns across multiple channels, using CRM and applying data to inform decisions, track and report performance, and optimise activity.
• A commercial mindset, connecting marketing activity with business priorities, audience needs and measurable outcomes.
• Excellent written and verbal communication, stakeholder management and relationship building skills, with the confidence to work with senior leaders and subject matter experts.
• Strong project leadership skills, moving comfortably between strategy and delivery while managing a complex workload autonomously to tight deadlines.
• Curiosity and a commitment to continuous improvement, exploring new channels, technology and better ways to engage audiences.
• A collaborative team player with confidence, initiative and strong personal motivation.

Why this role?

You’ll be joining AIG at an exciting time helping deliver on ambitions growth plans, with the opportunity to influence how we connect business strategy, market insight, content, data and distribution. You won’t simply be delivering campaigns - you’ll help shape how marketing creates value for the AIG’s UK Franchise businesses.

#LI-AIG

At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.

Enjoy benefits that take care of what matters

At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of inclusion

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities.  If you believe you need a reasonable accommodation, please send an email to [email protected].  

CM - CommunicationsAIG Europe S.A. (U.K. Service Branch) & American International Group UK Ltd