First Marketer

Prive is on a mission to change how the world buys while helping your favorite eCommerce and DTC brands unlock and optimize their revenue. Our flagship product helps brands sell on a subscription basis (subscribe & save, subscription box, prepayment, gift subscriptions, memberships, etc). We are rapidly growing as we are disrupting a market with a multi-billion dollar incumbent while also unlocking recurring revenue for businesses that never thought they could leverage subscriptions. We are a Seed stage company backed by top Silicon Valley VCs. 

First Marketer at Prive is an opportunity to be in a leadership role as we aggressively invest in scaling our GTM efforts. Revenue has to-date been outbound-sales driven, but what is exciting is that our recent inbound has yielded customers with 6-digit ACVs due to social media and word of mouth. We are now deeply prioritizing and investing in growing our marketing org to make the most out of ample low-hanging fruit. 

What’s exciting about the role: 

• Opportunity to be at the ground floor of our Marketing org pre-series A 

• Opportunity to market a product with a rapidly growing customer bae (PMF) 

• Strong referral and word of mouth motion 

• Strong cross-functional counterparts (you will work closely with Product, Sales, CS…) 

• Opportunity to own full marketing strategy in an fast-moving B2B2C market 

• Opportunity to manage growing team of marketers 

Responsibilities

• Marketing strategy: Set goals, plan, and prioritize across all areas of marketing.

• Marketing team management: Manage growing marketing team (Contractors at Day 0, +3 FT marketers by Q1:23). 

• Execute on marketing plans: Do the work to support the team and our goals.

• Cross-functional leader: Collaborate on strategy across the company, be the voice of the customer, provide the marketing perspective, and serve as the liaison between product and GTM functions.

• Ability to build out the marketing function: We do not have all of our tools, processes, and workflows build out yet. You will need to help build this out, figure out what works, and test and scale.

• Product Marketing: Gain a deep understanding of our audience, develop our positioning and messaging, and communicate about the product and its benefits to our audience.

• Growth Marketing: Launch, track, and optimize programs/campaigns across multiple channels to move prospects and customers down the funnel with a strong emphasis on socials (i.e Twitter). 

• Content Marketing: Own the content calendar and tell the story of our brand and company in order to engage prospects, customers, candidates, and partners.

• Comms: Maintain relationships and communicate with press/media about the company, product, team, and brand.

• Brand: Collaborate on the company story and vision with the founding team and make sure our communications add value to our audience and maintain a high quality bar.

• Partnerships & Customer Marketing: Develop relationships with agency partners and customers that help us achieve goals

• KPIs: Manage the marketing budget, ensure we are operating efficiently, and meeting metrics goals.

Qualifications

• 5+ years of experience in marketing, including at SaaS companies with a sales-supported/self-serve + enterprise sales motion. 

• Experience hiring marketers and managing them effectively.

• Breadth in all areas of marketing, depth in product marketing and growth marketing. 

• High quality bar. You’ve developed marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same time.

• Scrappiness and experimentation mindset. You are comfortable rolling up your sleeves, since we are still an early stage company.

• You know how to balance short-term goals and long-term goals.

• You have recommendations for tools, contractors, etc to build out the foundation of a marketing team that can scale effectively.

• Data oriented. You have a strong handle on collecting and analyzing data to make strategic decisions. 

• Motivated by our story and who we are building for