Articulate is looking for an exceptional B2B content marketing manager to help lead its growing content marketing team. As a Manager, Content Marketing, you’ll lead a team of writers creating compelling long-form content for marketing and sales. You’ll help craft our content marketing strategy and ensure Articulate remains a thought leader in the e-learning industry by publishing clear, engaging, and inspiring content.
The Content Marketing Manager is part of a team of content writers and marketers who craft product messaging used to meet revenue and conversion goals. In this role, you will develop a deep understanding of our customers, brand, and industry. You will know the value behind the Articulate platform and products and use that knowledge to educate, engage, convince, and inspire.
The Content Marketing Manager will support campaigns, product releases, sales and success programs and industry events with impactful content that supports the customer journey and delivers against business objectives. The Content Marketing Manager will have the opportunity to grow and flex their writing, marketing strategy, and management skills by leading a content team with a wide variety of deliverables. The ideal candidate is creative, adaptable, a great leader, a strong communicator, and a proactive team player.
What you’ll do
- Write long-form content for marketing and sales—including, but not limited to, reports, e-books, white papers, brochures, and blog posts
- Conduct original research on product usage and industry trends for use in content
- Partner with Senior Manager, Content Marketing, on thought leadership content strategies
- Manage regular content performance reporting
- Own content strategy and creation for annual brand events
- Partner with Senior Customer Advocacy Manager on case study and customer story content strategies
- Manage a small team of content writers
What you should have
- 8+ years experience in a B2B SaaS in a content marketing and/or product marketing role
- Excellent writing and editing skills
- Experience writing long-form content such as industry reports, e-books, and white papers
- Understanding of how content is used in marketing channels to drive pipeline
- Ability to use performance data to inform content strategy
- Demonstrated management skills and an eagerness to be a people leader
- Ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines consistently
- Ability to work autonomously and as part of a team, with a demonstrated can-do attitude
- Strong communication skills, oral as well as written
- Attention to detail and exceptional execution
You’re the ideal candidate if
- You enjoy staying current on B2B content trends and “what’s new”
- You’re a self-starter with a passion for research and learning
- You’re excited about building cross-functional processes and relationships
About us
Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002 and led by CEO Lucy Suros, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective.
Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And
Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.
Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a
human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world.
Read more about our values here.
Articulate welcomes different voices and viewpoints and does not discriminate on the basis of race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, native language, pregnancy status, physical size, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, and military or veteran status, or any other basis protected by law. We are an equal opportunity employer and invite applicants to voluntarily disclose their race and gender on our application form to help us create a diverse company. This voluntarily disclosed information will not be shared with any hiring manager and will be kept in confidence by the Articulate human resources department and executives who are not hiring for this position.
(For information about Articulate’s privacy practices, please view our Privacy Notice) 
