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Crossmedia

Global, independent media planning and buying

Group Director - Integrated Media Investment

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USANo salary listed

About the Job

Requirements

  • At least 12 years of media experience, with an emphasis on investment.
  • Media agency experience is required.
  • A strong media foundation across all channels.
  • Significant experience in client-facing roles, including serving as the primary point of contact for high-profile clients.
  • Ability to present complex information clearly and persuasively, with strong verbal and written communication skills.
  • Leadership, empathy, and mentoring skills to inspire and develop team members and support high performance and professional growth.
  • An entrepreneurial mindset and enthusiasm for developing the agency with new tools, ideas, and opportunities.
  • Awareness of current media trends and developments, with a commitment to continuous learning and adaptation.
  • Experience managing, negotiating, and implementing partnership commitments and added value.
  • Must live near the New York office and be able to work in office 2–3 days per week.

Responsibilities

  • Bring investment expertise to strategic and tactical planning across all channels.
  • Create the overall strategic investment roadmap, including innovation, future opportunities, and key watchouts.
  • Lead budget investment through tactical recommendations and ongoing evolution.
  • Stay current on the industry and the evolving media landscape across channels.
  • Define investment strategy by selecting platforms and buying methods, including social platforms, direct versus PMP, enterprise partner deals, Crossmedia solutions, and addressable audiences, in conjunction with Centers of Excellence and planning and audience teams.
  • Represent total investment centrally, collaborating upstream with account, strategy, analytics, audience, and other practices.
  • Lead cross-channel investment perspectives on the marketplace.
  • Lead client and marketplace communications, representing all Centers of Excellence.
  • Manage the agenda, timeline, and delivery of client media activation; clarify priorities and ensure staff work to their capacity and efficiently.
  • Manage workflow, communication, and day-to-day account buying accountability and activity.
  • Lead requests for proposals, including ideation, issuance, assessment, and negotiations.
  • Steward buys, including buying platform input, maintenance, and budget tracking.
  • Manage reporting and reconciliation, including insight amplification, accuracy, quality assurance, actualization, and forecasting.
  • Develop short- and long-term strategic partnership plans and maintain working relationships with partners.
  • Manage joint business plan negotiations across Google and social partners.
  • Manage and negotiate partnership commitments and added value across direct and private marketplace deals.
  • Make and escalate deal decisions, including evaluating proposed deals of significance.
  • Develop clear cross-channel priorities and ensure teams work together effectively to achieve them.
  • Design and oversee efficient business processes, including presentations and collaboration with Ad Operations, Operations, and Analytics.

About the Company

Crossmedia

Global, independent media planning and buying

Crossmedia is an independent media agency that plans and buys across channels to manage marketing communications for clients. It uses a data-driven, channel-neutral approach with no kickbacks or rebates, earning revenue only from client fees. The firm offers holistic strategy, cross-channel media planning and buying, measurement, and specialized services like Redbox Business Intelligence, SEM/SEO, and programmatic buying, plus global and multicultural marketing capabilities via a proprietary media procurement marketplace. Its goal is to deliver unbiased, transparent media solutions that maximize client value across the full funnel while maintaining trust with clients.

Company size
201-500
Company stage
Acquired
Total funding
Not listed
Headquarters
New York City, New York
Founded
2000

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