Belk

Multichannel fashion and home goods retailer

Digital Personalization Specialist

Growth MarketingConfirmed live in the last 24 hours

Full-timeCharlotte, NC, USANo salary listed

About the Job

Responsibilities

Manage and optimize the personalization and experimentation platform across web and app.
Assist with developing and executing the personalization and experimentation roadmap.
Lead A/B tests from hypothesis and audience strategy through configuration, quality assurance, deployment, analysis, and recommendations.
Build and manage audience segments, targeting rules, and personalization strategies.
Identify opportunities to improve digital experiences, customer journeys, and conversion through testing and data-driven optimization.
Partner with Product, UX/UI, Creative, Technology, Ecommerce, and Marketing teams to define website and app enhancements.
Support quality assurance and user acceptance testing, and evaluate customer experience and business impact following launches.
Analyze experimentation, customer behavior, and digital performance using Adobe Analytics and Quantum Metric.
Build and maintain dashboards and reporting to measure test and personalization performance.
Communicate insights, results, and recommendations to stakeholders and leadership.
Coordinate requirements, creative, technical implementation, timelines, dependencies, approvals, and deliverables across teams.
Facilitate recurring testing and optimization planning sessions, and maintain testing documentation and processes.
Identify and communicate risks, blockers, and technical constraints to keep initiatives moving.
Partner with Technology vendors on platform enhancements, integrations, and new capabilities.
Improve experimentation processes, workflows, and operational efficiency.
Support strategic digital optimization initiatives and special projects.

The Digital Product & Personalization Specialist leads personalization, experimentation, and digital optimization initiatives across web and app experiences. This role manages the day-to-day operation of the personalization and testing platform and partners cross-functionally with Marketing and Ecommerce Teams to deliver customer-focused experiences that improve conversion, engagement, and revenue.

Personalization and Experimentation

Manage and optimize the personalization and experimentation platform across web and app
Assist with developing and executing the personalization and experimentation roadmap
Lead A/B tests from hypothesis and audience strategy through configuration, QA, deployment, analysis and recommendations
Build and manage audience segments, targeting rules, and personalization strategies

Digital Product & UX Optimization

Identify opportunities to improve digital experiences, customer journeys, and conversion through testing and data-driven optimization
Partner with Product, UX/UI, Creative, Technology, Ecommerce, and Marketing teams to define website and app enhancements
Support QA/UAT and evaluate customer experience and business impact following launches

Analytics and Insights

Analyze experimentation, customer behavior, and digital performance using tools such as Adobe Analytics and Quantum Metric
Build and maintain dashboards and reporting to measure test and personalization performance
Communicate insights, results, and recommendations to stakeholders and leadership

Cross-Functional & Program Management

Coordinate requirements, creative, technical implementation, timelines, dependencies, approvals, and deliverables across teams
Facilitate recurring testing and optimization planning sessions and maintain testing documentation and processes
Identify and communicate risks, blockers, and technical constraints to keep initiatives moving

Platform & Process Optimization

Partner with Technology vendors on platform enhancements, integrations, and new capabilities
Improve experimentation processes, workflows, and operational efficiency
Support strategic digital optimization initiatives and special projects

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About the Company

Belk

Multichannel fashion and home goods retailer

Belk is a retail company that sells clothing, handbags, jewelry, beauty products, and home goods. It serves men, women, and children with products from well-known brands and operates through both online and in-store shopping channels. Customers can purchase directly and use the Belk Rewards Credit Card for savings and benefits. Belk’s business model focuses on accessible shopping experiences across digital and brick-and-mortar stores, supported by a rewards program and vendor ethics. The company’s goal is to provide a broad, brand-rich selection with convenient shopping options while upholding ethical standards and supply chain transparency.

Company size: 10,001+
Company stage: IPO
Headquarters: Nashville, TN
Founded: 1888

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