Full-Time
Product Marketing Manager
Updated on 3/14/2025
Vue Storefront
51-200 employees
Frontend as a Service for eCommerce
No salary listed
Mid
Remote in USA
- Minimum 3 years of experience in a product marketing role, preferably in the B2B SaaS or ecommerce technology space.
- Bachelor's degree in Marketing, Business, or equivalent experience.
- Strong background in product marketing tasks, with a proven track record of successful product launches and marketing campaigns.
- Ability to translate complex technical concepts into clear, compelling messages for various audiences.
- Strong analytical skills with experience in using data to drive marketing decisions and measure campaign effectiveness.
- Experience with marketing automation tools, product analytics, and collaboration platforms.
- Excellent communication skills and previous experience with customer-facing roles; English fluency, native proficiency is highly desirable.
- Collaborative spirit and proven ability to work effectively across Product, Sales, Content, and Marketing teams.
- Develop and execute comprehensive product marketing strategies that drive demand and adoption for Alokai's Frontend as a Service solutions.
- Collaborate closely with product management on product launches, ensuring smooth market entry and user adoption.
- Craft compelling messaging and positioning that resonates with our target audience and differentiates us in the market.
- Lead go-to-market strategies for new products and features, working cross-functionally to ensure successful execution.
- Conduct thorough market research and competitive analysis to inform product positioning and marketing strategies.
- Work closely with Content and Demand Generation teams to produce high-impact marketing content, such as product briefs, presentations, case studies, blog posts, and technical documentation, to educate and engage our target audience.
- Gather and process customer feedback to drive product improvements and marketing initiatives.
- Collaborate with the sales team to develop effective sales enablement materials and drive account expansion through upsells and cross-sells.
- Manage relationships with industry analysts to enhance Alokai’s visibility and influence within the ecommerce and FEaaS markets.
- Analyst relations experience is a strong advantage.
Vue Storefront offers Frontend as a Service (FaaS) specifically designed for composable commerce. Its platform provides a ready-made architecture and out-of-the-box integrations that simplify the frontend development process for eCommerce businesses. By focusing on enhancing customer experiences and increasing sales, Vue Storefront caters to developers and companies seeking flexible and scalable eCommerce solutions. Unlike many competitors, Vue Storefront emphasizes seamless integration with leading eCommerce backends, content management systems (CMS), and search platforms, allowing for a more cohesive development experience. The company's goal is to streamline the entire frontend development cycle, making it easier for businesses to launch and manage their online stores.
Company Size
51-200
Company Stage
Series A
Total Funding
$37.8M
Headquarters
San Francisco, California
Founded
2020
Simplify's Take
What believers are saying
- Growing demand for composable commerce boosts Vue Storefront's market potential.
- Recent €20m funding from Felix Capital and Creandum supports expansion plans.
- Successful partnerships with BigCommerce enhance Vue Storefront's credibility and reach.
What critics are saying
- Increased competition from BigCommerce threatens Vue Storefront's market share.
- SAP's integrated solutions may divert potential clients from Vue Storefront.
- DACH region's VC interest in CEE startups could increase competition in FEaaS market.
What makes Vue Storefront unique
- Vue Storefront offers a pioneering Frontend as a Service (FEaaS) solution.
- The company provides a framework-agnostic SDK boilerplate for seamless eCommerce integration.
- Vue Storefront's Magento 2 integration expands compatibility with popular eCommerce platforms.
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Benefits
Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Phone/Internet Stipend
Remote Work Options
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 1%2 year growth
↑ 10%AUSTIN, Texas--(BUSINESS WIRE)--BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced the launch of Brompton, the foldable bicycle company, on the BigCommerce platform. After struggling for years with its previous ecommerce platform and tech stack, Brompton sought a new platform that offered flexibility and the ability to scale as the company grows and its priorities shift. “Our old system arguably could have been called composable, but it wasn’t purpose-built that way,” said Oliver Boardman, IT and digital director at Brompton. “The components didn’t work together well, and we didn’t have nearly as much flexibility as we needed. BigCommerce showed us that they could provide a true composable platform capable of scaling with us and our customers.”
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Vue Storefront is thrilled to announce the release of its SDK Based Integration Boilerplate for Vue Storefront.