The property began as Viceroy Dubai Palm Jumeirah and was rebranded to FIVE Palm Jumeirah Dubai after FIVE Holdings terminated the management contract with Viceroy Hotel Group. It operates as a luxury lifestyle hotel and residences with 477 rooms and suites, 221 residences, a private beach, multiple pools, a spa, and more than 10 dining and nightlife venues. FIVE Holdings runs the property directly through a vertically integrated model and positions the brand around entertainment events to drive bookings and food-and-beverage revenue as part of its Global Sustainable Entertainment Ecosystem. Its goal is to tightly align ownership, operations, and guest experience to reshape hospitality distribution and create scalable lifestyle destinations.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
1999
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