Director of Sales & Marketing

Description

Avion Hospitality is seeking an accomplished and innovative Director of Sales & Marketing to lead the commercial strategy for Cameo Beverly Hills, a distinctive luxury hotel within Hilton's prestigious LXR Hotels & Resorts collection.

Situated in the heart of one of the world's most recognized luxury destinations, Cameo Beverly Hills offers an exciting opportunity for a dynamic sales and marketing leader to elevate the property's market presence, cultivate meaningful relationships, and drive exceptional revenue performance.

As Cameo Beverly Hills joins the Avion Hospitality portfolio, we are looking for a strategic, results-driven professional who understands the luxury hospitality landscape and brings creativity, commercial expertise, and a passion for building relationships that translate into measurable business results.

At Avion Hospitality, our values of Trust, Transparency, and Results guide our commitment to our guests, employees, ownership partners, and each other.

Position Summary

The Director of Sales & Marketing serves as a key member of the hotel's Executive Committee and is responsible for developing, executing, and overseeing the property's comprehensive sales and marketing strategy.

This position provides strategic leadership across transient, corporate, group, entertainment, leisure, and catering segments, with a focus on maximizing total hotel revenue, strengthening market share, and positioning Cameo Beverly Hills as a premier luxury destination.

Working closely with the General Manager, Revenue Management, Hilton brand partners, and Avion Hospitality's corporate commercial leadership, the Director of Sales & Marketing will identify new business opportunities, expand existing relationships, and deliver innovative sales and marketing initiatives that support the property's financial and operational objectives.

The ideal candidate is a sophisticated relationship builder, an analytical commercial strategist, and a collaborative leader who thrives in a competitive luxury hospitality environment.

Required Qualifications

• Minimum of 7–10 years of progressive hotel sales and marketing experience, including significant leadership experience within luxury, upper-upscale, or full-service hospitality.
• Previous experience as a Director of Sales & Marketing, Director of Sales, or comparable senior commercial leader at a luxury or full-service hotel.
• Demonstrated success in achieving revenue targets, growing market share, and developing high-value client relationships.
• Strong understanding of luxury hotel sales, revenue management, market segmentation, pricing strategies, and distribution channels.
• Proven experience developing and executing strategic sales and marketing plans.
• Strong financial acumen, including budgeting, forecasting, revenue analysis, and performance reporting.
• Exceptional communication, negotiation, presentation, and relationship-building skills.
• Demonstrated ability to lead, motivate, and develop high-performing sales teams.
• Proficiency with hotel sales systems, customer relationship management platforms, and business reporting tools.
• Ability to work a flexible schedule and travel as required to meet business objectives.

Compensation & Benefits 

• Competitive Base Salary: $155,000-$175,000
• Performance-Based Bonus: Opportunity to earn additional compensation through an incentive program tied to individual and hotel performance.
• Comprehensive Health Benefits: Medical, dental, and vision insurance options to support you and your eligible dependents.
• 401(k) Retirement Plan: Retirement savings opportunities with company matching contributions.
• Paid Time Off: Competitive vacation and sick time alone with holidays to encourage work-life balance.
• Hotel Travel Benefits: Access to hotel associate travel programs, including eligible Hilton team member rates and Avion Hospitality travel privileges, subject to program guidelines.
• Career Growth & Development: Professional development, leadership training, and advancement opportunities within Avion Hospitality's growing portfolio.
• People-First Culture: A collaborative, supportive environment built on our core values of Trust, Transparency, and Results, where ideas are valued, achievements are celebrated, and leaders are empowered to make an impact.

Physical Requirements & Work Environment

• This position operates in a professional hotel environment and requires a combination of office-based responsibilities and active engagement throughout the property.
• Duties may involve periods of sitting, standing, walking, and moving throughout hotel facilities to conduct inspections, attend meetings, and interact with guests and employees.
• Regular use of computers, communication devices, and standard office equipment is required.
• Occasional lifting or moving of materials weighing up to 20 pounds may be required, where applicable to actual job duties.
• The position may require a flexible schedule, including evenings, weekends, and holidays, based on business needs.

Reasonable Accommodation: Avion Hospitality is committed to providing reasonable accommodations to qualified applicants and employees with disabilities in accordance with applicable federal, state, and local laws. The essential functions of this position may be performed with or without reasonable accommodation.

Requirements

Strategic Sales Leadership & Revenue Growth

• Develop and execute a comprehensive annual sales and marketing business plan aligned with the hotel's financial objectives, brand positioning, and ownership expectations.
• Drive revenue growth across luxury leisure, corporate, entertainment, group, and catering market segments.
• Identify, pursue, and secure high-value business opportunities that maximize average daily rate, occupancy, market share, and total hotel profitability.
• Partner with Revenue Management and the General Manager to establish pricing strategies, evaluate business mix, and optimize revenue opportunities.
• Lead proactive sales efforts, including prospecting, client presentations, site inspections, relationship development, and contract negotiations.
• Analyze market trends, competitive performance, booking patterns, and account production to identify opportunities and adjust strategies.
• Establish and monitor individual and departmental sales goals, ensuring accountability for revenue production, prospecting activity, and conversion performance.
• Prepare accurate sales forecasts, business plans, and performance reports for hotel leadership, corporate management, and ownership.

Luxury Market Positioning & Business Development

• Position Cameo Beverly Hills as a preferred luxury hospitality destination for discerning leisure travelers, corporate clients, entertainment industry professionals, and high-profile guests.
• Develop strategic relationships with luxury travel advisors, consortia, entertainment and production companies, corporate travel managers, destination management companies, and other influential business partners.
• Cultivate relationships within the Beverly Hills and greater Los Angeles luxury hospitality, entertainment, fashion, and business communities.
• Identify opportunities to attract premium transient business, executive travel, exclusive group experiences, and high-value social events.
• Represent the property at industry events, luxury travel trade shows, networking functions, and strategic client engagements.
• Build and maintain strong relationships with existing key accounts while consistently developing new sources of business.
• Leverage Hilton's luxury distribution channels, loyalty programs, and global sales resources to expand market reach and revenue opportunities.
• Maintain a strong understanding of the property's competitive positioning, unique selling points, and luxury guest expectations.

Marketing, Brand Strategy & Digital Presence

• Lead the development and execution of integrated marketing strategies that enhance brand awareness, generate demand, and support revenue growth.
• Collaborate with Hilton brand marketing teams, Avion Hospitality's corporate resources, and approved marketing partners to ensure consistency with LXR brand standards.
• Oversee digital marketing initiatives, including website performance, search visibility, paid media, social media strategy, and online reputation positioning.
• Develop creative campaigns and promotional opportunities that communicate the distinctive character and luxury experience of Cameo Beverly Hills.
• Partner with public relations and marketing resources to identify opportunities for media exposure, strategic partnerships, and brand storytelling.
• Evaluate marketing expenditures and campaign performance to ensure measurable return on investment.
• Collaborate with Food & Beverage and Operations leadership to develop experiences, packages, and programming that attract guests and generate incremental revenue.
• Ensure all marketing and promotional materials accurately reflect the property's luxury positioning and brand identity.

Revenue Management & Financial Accountability

• Partner with Revenue Management to optimize pricing, distribution, segmentation, and overall revenue performance.
• Participate actively in revenue strategy meetings, forecasting discussions, and business performance reviews.
• Monitor key performance indicators, including ADR, RevPAR, occupancy, market share, sales productivity, and channel performance.
• Develop and manage the annual sales and marketing budget, ensuring resources are strategically allocated and expenditures remain within approved guidelines.
• Evaluate the profitability and long-term value of business opportunities, balancing revenue generation with operational capabilities and guest experience.
• Provide clear, timely, and accurate reporting on sales performance, business trends, future demand, and market opportunities.
• Maintain accountability for established revenue targets, sales initiatives, and financial objectives.

Team Leadership & Collaboration

• Lead, mentor, and develop the hotel's sales and marketing team, establishing a culture of accountability, collaboration, and continuous improvement.
• Set clear performance expectations and provide regular coaching, feedback, training, and professional development.
• Partner with Human Resources and the General Manager on recruitment, performance management, employee engagement, and succession planning.
• Foster an inclusive, respectful, and results-oriented environment aligned with Avion Hospitality's core values.
• Collaborate closely with Operations, Front Office, Reservations, Food & Beverage, and Catering teams to ensure seamless execution of guest and client commitments.
• Establish effective communication between the sales team and operational departments to deliver exceptional experiences from initial inquiry through departure.
• Ensure all sales contracts, client agreements, and commitments are properly documented and aligned with company policies and operational capabilities.
• Maintain strong relationships with Hilton representatives, corporate leadership, ownership, and external business partners.
• Promote a culture in which every department recognizes and supports opportunities to enhance the guest experience and generate revenue.

Executive Leadership & Operational Partnership

• Serve as an active member of the hotel's Executive Committee, contributing to property-wide strategic planning and business decisions.
• Partner with the General Manager to establish long-term commercial priorities and support the property's overall success.
• Participate in executive meetings, business reviews, ownership presentations, and strategic planning sessions.
• Ensure compliance with Hilton brand standards, Avion Hospitality policies, applicable laws, and established sales procedures.
• Support special projects, hotel initiatives, and other responsibilities as assigned by the General Manager.
• Travel as necessary to support business development, client relationships, and industry engagement.