Marketing Specialist Social and Content

The opportunity

Delaware North Australia is seeking a full-time Marketing Specialist Social and Content to join our team in Docklands, Melbourne.

In this exciting role, you'll be responsible for bringing to life some of Australia's most unique hospitality, tourism and entertainment experiences through engaging social media and content. From luxury island escapes and gaming destinations to accommodation and tourism experiences, you'll create compelling content that inspires audiences, builds brand awareness and drives customer engagement.

If you love creating content, spotting trends, capturing experiences and building engaged communities, this is an opportunity to make a real impact while growing your career with a global hospitality and entertainment organisation.

What we offer

• Opportunity for flexible working with hybrid office days
• Complimentary parking available
• Join a collaborative, high-performing marketing team and gain exposure to a diverse portfolio of hospitality, tourism, accommodation and entertainment brands

What you will do?

• Develop and manage content calendars aligned to marketing campaigns, business priorities, and key events
• Create, publish, and optimise organic social media content across multiple platforms
• Coordinate content shoots, including planning, logistics, stakeholder engagement, and asset management
• Manage relationships with photographers, videographers, influencers, and other content partners
• Write engaging social media copy and content tailored to each brand's tone of voice
• Monitor social channels, engage with online communities, and respond to guest interactions

More about you

• Experience in social media, content marketing, digital marketing or a related marketing role
• Proven ability to create engaging content that delivers audience growth and engagement
• Strong copywriting, storytelling and content creation skills
• Experience coordinating photography, videography and content production activities
• Knowledge of social media platforms, content scheduling tools and community management
• Strong project management skills with the ability to manage multiple brands, stakeholders and deadlines
• A creative mindset with an eye for trends, opportunities and audience engagement
• Experience within hospitality, tourism, entertainment, gaming, lifestyle or leisure industries will be highly regarded
• Passion for creating memorable content that strengthens brands and drives commercial outcomes