Full-Time
GTM Strategy and Operations Lead
Marketplace Strategy and Operations
Propel
51-200 employees
Free mobile app for benefits management
Compensation Overview
$120k - $160k/yr
Remote in USA
Remote
Remote within the listed U.S. states.
 Business & Strategy (1) |
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- At least 3 years of experience in analytical roles supporting enterprise go-to-market teams, such as business operations, revenue operations, or revenue enablement.
- Experience using a hypothesis-driven analytical approach to frame questions and deliver findings with clear logic and a point of view.
- Ability to prioritize independently in an ambiguous environment and learn new tools and contexts quickly.
- Ability to use artificial intelligence tools to improve team workflows and go-to-market processes, applying judgment about when and where to use them.
- Ability to produce self-explanatory, well-structured materials formatted for the audience.
- Comfort with or willingness to learn and own Salesforce, including building, maintaining, and improving the instance.
- Knowledge of and curiosity about other go-to-market tools.
- Lead compensation planning and goal-setting in partnership with Sales, Customer Success, and the General Manager toward the next growth milestone.
- Diagnose performance gaps using hypothesis-driven analysis, build dashboards that surface meaningful information, and make actionable recommendations based on findings.
- Serve as the primary Salesforce administrator and own the broader suite of tools used by Sales and Customer Success.
- Maintain data integrity, drive adoption, and proactively identify new tools, including artificial intelligence-powered tools, to improve team effectiveness.
- Build processes across Business Development and Customer Success and standardize how the teams work.
- Establish artificial intelligence usage guidelines to ensure consistency across team outputs.
- Experience at a growth-stage company with 50-200 employees.
- Experience in advertising, ad technology, or performance marketing.
Propel builds and operates a free mobile app called Providers that helps low‑income Americans manage welfare benefits, save money, and earn income. The app provides instant EBT balance checks, removing the need to call a help line, and offers personalized coupons, resources, and job postings that fit different schedules, from gig work to full‑time roles. Propel likely earns revenue through partnerships with businesses that supply the tailored deals and job opportunities featured in the app, while keeping the service free for users across all 50 states and 3 territories. A key goal is to raise awareness about Medicaid churn during post‑pandemic unwinding and to meet users where they already are to help them navigate the safety net more effectively.
Company Size
51-200
Company Stage
Grant
Total Funding
$88M
Headquarters
New York City, New York
Founded
2014
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See people who can refer or advise you
Simplify's Take
What believers are saying
- Propel’s 2025 impact report showed $11,907,650 funds distributed and growing utility.
- The 2026 AI Residency is philanthropically funded, lowering near-term cash pressure.
- State venture initiatives and free agency tools can expand institutional partnerships quickly.
What critics are saying
- SNAP and Medicaid policy changes in 2026-2027 can shrink user trust and usage.
- State agencies can build similar benefits tools in-house, weakening Propel’s differentiated access.
- If interchange or marketer revenue dips, the free-app model loses funding.
What makes Propel unique
- Propel reaches over 25% of EBT cardholders nationwide, a rare distribution moat.
- Its free app now covers balances, offers, benefits updates, and security.
- Propel’s state-ventures team sells agency support, amplifying product pull-through.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Wellness Program
Mental Health Support
Paid Vacation
Unlimited Paid Time Off
401(k) Company Match
Fertility Treatment Support
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%VANCOUVER, Wash., Sept. 29, 2023 (GLOBE NEWSWIRE) -- Papa Murphy's Take 'n' Bake Pizza is pleased to announce a pilot partnership with Providers by Propel, the #1 app for EBT users to discover savings and effectively manage their benefits.
Banking-as-a-service firm Pathward and payments company Dash Solutions are giving their partnership another five years. And with that extended partnership, the companies announced in a news release Wednesday (Aug. 2), comes a new tool: SpendIT SendIT, which lets consumer payees use or move their funds to other accounts they own. “Together, we are tapping into an unmet need in embedded finance that few banks and payments providers have been able to solve for, and the solution aims to deliver swift disbursement and access to funds,” Pathward President Anthony Sharett said
Propel, an African startup headquartered in Berlin, has successfully raised €2.5 million in seed funding.
When simplified tax filing became an option in 2020, Propel, Inc partnered with Code for America to help connect Providers users to resources like getCTC in order to receive federal tax credits and stimulus payments.
April Tax Solutions Inc., calls itself a tech-powered tax platform that simplifies the filing process and integrates tax preparation into broader financial wellness, launched operations today, in partnership with leading financial institutions such as Propel.