Wing Assistant

Subscription-based virtual assistant services for businesses

Website Manager

Growth MarketingConfirmed live in the last 24 hours

Full-timeVancouver, BC, Canada

About the Job

Requirements

4–7+ years of experience owning web presences or conversion rate optimization for a high-growth SaaS or services brand.
Expert-level experience in WordPress, including Elementor, and Figma.
Hands-on experience with GA4, Google Tag Manager, and heatmapping tools.
Demonstrated ability to improve key metrics through structured experimentation.
Knowledge of HTML, CSS, and JavaScript for light customization and troubleshooting.
Understanding of modern visual standards, typography, and responsive layouts.
Ability to work independently, move quickly, and own outcomes end-to-end.

Responsibilities

Build and maintain landing pages and core site experiences using WordPress and Elementor.
Translate wireframes and Figma designs into functional, responsive pages with pixel-perfect implementation.
Manage a rapid page-production system, delivering 50–200 new pages annually across industries, use cases, and offers.
Partner with Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity.
Own the conversion-rate-optimization testing pipeline by A/B testing copy, layouts, calls to action, and offers, and measuring lead-to-deal conversion.
Monitor site performance metrics, including cost per lead, conversion rate, bounce rate, and form drop-off, and propose improvements.
Implement and analyze experiments using GA4, Hotjar, and conversion-rate-optimization tools such as VWO or Convert.com.
Set up and maintain event tracking through Google Tag Manager and GA4.
Quality-assure new pages for tag firing, conversion pixel accuracy, and UTM consistency.
Collaborate with Marketing Operations to ensure clean data flows to the CRM, data platforms, and dashboards.
Work in Figma to iterate on high-performing layouts.
Optimize pages for clarity, visual appeal, and conversion.
Maintain a scalable design system and template library for rapid campaign deployment.
Design, build, and launch new landing pages and site sections in WordPress and Elementor.
Run quality assurance and monitoring on pages, forms, and events.
Partner with the Performance Marketer to align advertisements and landing pages.
Run and interpret conversion-rate-optimization tests and report wins and next actions weekly.
Work cross-functionally with Creative, SEO, and Operations to ship web updates faster and more cleanly.

Desired Qualifications

Strong visual design skills.
Deep knowledge of conversion, conversion rate optimization, and visual design patterns that drive conversion.
Familiarity with programmatic page generation and SEO-oriented templates.
Experience collaborating on advertising creative or video storyboards.
Working knowledge of Looker Studio, basic SQL, or Webflow.
Deeper design skills.
Knowledge of other areas of marketing.

Salary Range: 110000 to 135000 (Currency: CAD) (Pay period: per-year-salary)

About Us

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team. Our website is one of the highest-traffic virtual talent sites in the world. You will own how we show up online—building, optimizing, and scaling our web presence into a true growth engine. Your mission: ship high-performing pages, improve conversion rates, and make sure every visitor experience is fast, persuasive, and beautiful.

What you’ll own

1) Website Development & Execution

- Build and maintain landing pages and core site experiences using WordPress and Elementor.

- Translate wireframes and Figma designs into fully functional pages; ensure pixel-perfect implementation and responsiveness.

- Manage a rapid page-production system (50–200 new pages annually) across industries, use-cases, and offers.

- Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity.

2) Conversion Optimization

- Own CRO testing pipeline—A/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion.

- Monitor site performance metrics (CPL, CVR, bounce, form drop-off) and proactively propose improvements.

- Implement and analyze experiments using GA4, Hotjar, and CRO tools such as VWO or Convert.com.

3) Analytics & Tagging

- Set up and maintain accurate event tracking via Google Tag Manager and GA4.

- QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency.

- Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards.

4) Design & User Experience

- Work directly in Figma to iterate on high-performing layouts.

- Optimize for clarity, visual appeal, and conversion. A deep knowledge of conversion, conversion rate optimization, and visual design patterns that lead to conversion is preferred.

- Maintain a scalable design system and "template library" for rapid deployment across campaigns.

Day-to-day responsibilities

- Design, build, and launch new landing pages and site sections in WordPress/Elementor.

- Run QA and monitoring on pages, forms, and events.

- Partner with the Performance Marketer to ensure ads and landing page alignment.

- Run and interpret CRO tests; report wins and next actions weekly.

- Work cross-functionally with Creative, SEO, and Ops to ship web updates faster and cleaner.

Requirements

- 4-7+ years owning web presences or CRO for a high-growth SaaS or services brand.

- Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred.

- Hands-on with GA4, Google Tag Manager, and heatmapping tools.

- Demonstrated ability to improve key metrics through structured experimentation.

- Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting.

- Eye for design - understands modern visual standards, typography, and responsive layouts.

- Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.

Nice to have

- Familiarity with programmatic page generation and SEO-oriented templates.

- Experience collaborating on ad creative or video storyboards.

- Working knowledge of Looker Studio, basic SQL, or Webflow.

- Deeper design skills.

- Other areas of marketing knowledge.

KPIs you’ll be measured on

- Website Conversion Rate (Lead to Deal)

- Page speed and technical health (Core Web Vitals)

- CRO Test Velocity and Win Rate

- Number of high-quality new pages shipped per quarter

- Attribution integrity and tag accuracy

Benefits

- Competitive salary

- Performance-based bonuses

- Software for Upskilling & Productivity

- Remote-first culture - work from anywhere in the world

- Paid Time Off- Health Insurance

- High autonomy, low bureaucracy

- Fast-track to leadership for high performers

- Direct access to founding team

- High visibility, autonomy and ownership

About the Company

Wing Assistant

Subscription-based virtual assistant services for businesses

Wing Assistant provides virtual assistant services for businesses, offering dedicated virtual assistants that work remotely on a full-time or part-time basis through a subscription model. Clients hire VAs who handle administrative tasks such as invoicing, payment tracking, and expense recording, while gaining complimentary access to the Wing Task Workspace App for communication, task management, file sharing, and screen recording. The service works by assigning a dedicated VA and, if needed, a Customer Success Manager plus thorough training for assistants to ensure consistent quality. This differentiates Wing Assistant through a strong emphasis on customer support and investment in VA training, with pricing tied to service level and hours required. The company’s goal is to help businesses run more efficiently by providing reliable, scalable administrative support via licensed remote assistants.

Company size: 1,001-5,000
Company stage: Seed
Total funding: $2.2M
Headquarters: Berkeley, CA
Founded: 2018

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