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Full-Time

Product Marketing Manager

Confirmed live in the last 24 hours

Bugcrowd

Bugcrowd

1,001-5,000 employees

Crowdsourced cybersecurity vulnerability identification platform

Consulting
Venture Capital
Enterprise Software
Cybersecurity
AI & Machine Learning

Compensation Overview

$100k - $115kAnnually

+ Bonus + Commission

Mid, Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 4+ years of experience in product marketing, preferably including roles in the security industry. Public Sector experience is desirable but not required.
  • Strong strategic thinking and analytical skills
  • Excellent written/verbal communication and presentation skills
  • Proven ability to manage multiple projects and meet deadlines
  • Growth/curious mindset and a passion for learning and experimentation
  • Comfort with a fast-paced, dynamic environment
  • End-user empathy and insight
  • Results-driven with a focus on achieving business goals
  • Strong interpersonal skills and ability to work collaboratively
  • Self-starter with ability to work independently
Responsibilities
  • Develop persuasive, differentiating product positioning and targeted messaging (by industry when relevant) that conveys our value to key customer personas and makes our platform stand out in the market. Ensure consistency of that messaging and positioning across all Go-To-Market channels.
  • Define, deposition, and monitor the competition, analyze win/loss data, create sales tools, and keep sellers informed about changes to the landscape.
  • Use insights about market and ecosystem conditions to inform campaigns, positioning, and marketing strategies.
  • Lead the development and execution of go-to-market plans for product launches, including sales training content, target audience identification, value proposition, and competitive positioning.
  • Work closely with product management, operations, sales/enablement, and other cross-functional teams to ensure alignment and successful execution.
  • Oversee the ideation and development of high-impact content, including sales tools (decks, battlecards, etc) and collateral, presentations, case studies, and blog posts.
  • Define key performance indicators (KPIs) for product marketing activities. Track and analyze the effectiveness of marketing campaigns and initiatives, providing regular reports to senior management.

Bugcrowd provides crowdsourced security solutions by connecting businesses with a global community of trusted hackers and security researchers. Their main product is bug bounty programs, where companies reward experts for finding and reporting vulnerabilities in their systems, making this approach more effective than traditional security measures. Bugcrowd stands out by leveraging the collective expertise of a diverse group of security professionals and offering additional services like attack surface management. The company's goal is to enhance the security of its clients and ensure protection of sensitive data against cyber threats.

Company Stage

Series E

Total Funding

$180.7M

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

5%

1 year growth

19%

2 year growth

36%
Simplify Jobs

Simplify's Take

What believers are saying

  • The $102 million funding round and subsequent acquisition of Informer position Bugcrowd for significant growth and technological enhancement.
  • Bugcrowd's introduction of AI Penetration Testing and AI Bias Assessments demonstrates its commitment to staying at the forefront of cybersecurity innovation.
  • Partnerships with companies like Portnox for private bug bounty programs expand Bugcrowd's market reach and client base.

What critics are saying

  • The integration of Informer could present challenges in aligning technologies and corporate cultures, potentially slowing down innovation.
  • The competitive landscape in cybersecurity is intense, with numerous firms vying for market share, which could impact Bugcrowd's growth.

What makes Bugcrowd unique

  • Bugcrowd leverages a global community of security researchers to crowdsource cybersecurity solutions, offering a more dynamic and comprehensive approach than traditional security firms.
  • The company's recent acquisition of Informer enhances its attack surface management capabilities, integrating advanced ASM technology directly into its platform.
  • Bugcrowd's focus on compliance with regulatory requirements like PCI DSS, GDPR, SOC 2, and ISO 27001 provides an added layer of trust and reliability for clients handling sensitive data.

Benefits

Competitive salary & stock options

Opportunities to attend & host relevant conferences & meetup

Flexible vacation time

Medical, dental & vision coverage

Generous workstation allowance

Company-sponsored off-sites & celebrations

Pre-tax commuter benefits

401k