Full-Time

Product Marketing Manager

Posted on 8/2/2024

Bugcrowd

Bugcrowd

1,001-5,000 employees

Crowdsourced cybersecurity vulnerability identification platform

Cybersecurity
Financial Services
Healthcare

Compensation Overview

$100k - $115kAnnually

+ Bonus + Commission

Mid

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 4+ years of experience in product marketing, preferably including roles in the security industry. Public Sector experience is desirable but not required.
  • Strong strategic thinking and analytical skills
  • Excellent written/verbal communication and presentation skills
  • Proven ability to manage multiple projects and meet deadlines
  • Growth/curious mindset and a passion for learning and experimentation
  • Comfort with a fast-paced, dynamic environment
  • End-user empathy and insight
  • Results-driven with a focus on achieving business goals
  • Strong interpersonal skills and ability to work collaboratively
  • Self-starter with ability to work independently
Responsibilities
  • Develop persuasive, differentiating product positioning and targeted messaging (by industry when relevant) that conveys our value to key customer personas and makes our platform stand out in the market. Ensure consistency of that messaging and positioning across all Go-To-Market channels.
  • Define, deposition, and monitor the competition, analyze win/loss data, create sales tools, and keep sellers informed about changes to the landscape.
  • Use insights about market and ecosystem conditions to inform campaigns, positioning, and marketing strategies.
  • Lead the development and execution of go-to-market plans for product launches, including sales training content, target audience identification, value proposition, and competitive positioning.
  • Work closely with product management, operations, sales/enablement, and other cross-functional teams to ensure alignment and successful execution.
  • Oversee the ideation and development of high-impact content, including sales tools (decks, battlecards, etc) and collateral, presentations, case studies, and blog posts.
  • Define key performance indicators (KPIs) for product marketing activities. Track and analyze the effectiveness of marketing campaigns and initiatives, providing regular reports to senior management.

Bugcrowd provides crowdsourced security solutions by connecting businesses with a global network of trusted hackers and security researchers. Their main service is bug bounty programs, where companies reward experts for finding and reporting vulnerabilities in their systems. This approach is more effective than traditional security measures, as it leverages a wide range of expertise. Bugcrowd's goal is to enhance the security of its clients while ensuring compliance with various regulatory requirements.

Company Stage

Late Stage VC

Total Funding

$224.4M

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Bugcrowd secured $50 million for expansion and innovation, showing strong investor confidence.
  • The launch of CASPT aligns with growing interest in continuous attack surface management.
  • Expansion into Brazil taps into rising adoption of crowdsourced security in emerging markets.

What critics are saying

  • Rapid expansion from new funding may strain resources and affect service quality.
  • Brazilian market entry may pose regulatory challenges and compliance risks.
  • Strategic changes from new board members could disrupt current operations or client relationships.

What makes Bugcrowd unique

  • Bugcrowd leverages a global community of hackers for crowdsourced security solutions.
  • The platform is AI-powered, enhancing threat detection and response capabilities.
  • Bugcrowd offers a unique bug bounty program, rewarding researchers for finding vulnerabilities.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Competitive salary & stock options

Opportunities to attend & host relevant conferences & meetup

Flexible vacation time

Medical, dental & vision coverage

Generous workstation allowance

Company-sponsored off-sites & celebrations

Pre-tax commuter benefits

401k

INACTIVE