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Grupo Mariposa

Builds food and beverage businesses across markets

Trade Marketing Supervisor

Marketing Generalist & ManagementPosted on Nov 9
Full-timeGuatemala City, GuatemalaNo salary listedIn-person

About the Job

Requirements

  • Possess a personal vehicle.
  • Hold a Type C driver's license.
  • Have completed coursework through the cierre de pensum stage.
  • Internal candidates must have six months of experience in EV positions; experience as a developer is a plus, or they may be trainees.
  • External candidates must have one year of experience in mass-consumer-goods sales.
  • Have advanced Excel skills and experience creating dynamic reports.

Responsibilities

  • Coordinate the execution of Trade Marketing commercial plans, based on commercial and institutional policies, to increase brand coverage and market positioning and help increase sales volume.
  • Support communication and follow up on execution with the field and sales teams.
  • Provide merchandiser supervisors with available point-of-purchase materials and support materials for market execution, and support the On Premise team with promotional-fund or exclusivity requests.
  • Conduct route visits to ensure Trade Marketing best practices by sales executives and merchandisers, and monitor competitor execution and prices.
  • Build success-photo documentation for each launch, activation, or promotion in the modern channel, and consolidate execution evidence.
  • Follow up on the OFF Premise channel's Perfect Store Standard audit, including parameters, indicators, and results provided by the current auditing vendor, and support permit requests to chains for the evaluation.
  • Follow up on seasonal promotions to verify achievement of established objectives, and maintain the ON Premise and OFF Premise promotional calendar according to instructions from the modern-channel Trade Marketing Manager.
  • Support super-morning training sessions for the sales team on promotional launches or innovations in the modern channel, whether ON or OFF Premise.
  • Follow up on installation, removal, and branding of cold equipment by channel, and monitor its activity.

Desired Qualifications

  • Experience as a developer is a plus.

About the Company

Grupo Mariposa

Builds food and beverage businesses across markets

Grupo Mariposa runs food and beverage businesses serving consumers across Latin America and other markets. Its portfolio includes cbc, a beverage maker; beliv, a house of proprietary drink brands; and Bia, whose businesses cover coffee, culinary products and sweet snacks. Across the group, companies manufacture and sell branded drinks and packaged foods, manage distribution networks, and operate restaurant concepts. They generate revenue through branded product sales, beverage bottling, wholesale distribution and food-service operations, using channels tailored to retail and dining customers. The group traces its operating roots to 1885, when it began as a beverage maker, and is headquartered in Guatemala City, Guatemala.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Not listed
Founded
1885

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