Sun King

Off-grid solar home systems provider

Business Manager - Clean Cooking, LPG

Field SalesPosted on Nov 11

Full-timeLagos, NigeriaNo salary listedIn-person

About the Job

Requirements

A bachelor’s degree in Business Administration, Sales, Marketing, or a related field is required; an MBA is a plus.
Seven to ten years of progressive commercial or field sales management experience, ideally in LPG, clean cooking, fast-moving consumer goods, microfinance, telecom, or another distribution-intensive industry in Nigeria.
A proven track record of launching a new business, product, or market and building it from scratch, including setting up teams and structures.
Experience building and supervising multi-level sales teams and agent networks, and delivering commercial targets at scale.
Insight into Nigeria’s LPG landscape, including supply, distribution, regulation, and consumer behaviour in urban, peri-urban, and rural markets.
Commercial and data skills, including confidence using data, dashboards, and unit economics to make decisions.
Stakeholder management skills and the ability to influence across functions and with external partners.
Passion for clean energy access and improving the lives of underserved communities.

Responsibilities

Design and execute the go-to-market plan for PAYG LPG in Nigeria, selecting pilot locations and expansion corridors using data on population density, LPG adoption, mobile money usage, and logistics.
Build the commercial structure for the clean cooking business, including the sales chain of command, territories, effective Headquarters (AHQs), processes, and ways of working; adapt the existing LPG model from Kenya to the Nigerian market.
Define the hiring plan, recruit, onboard, and develop the sales management team and Energy Officer network, and build a coaching culture.
Run the pilot launch, track early results, refine the model based on outcomes, and supervise rollout to new locations.
Own Nigeria LPG targets for installations, revenue, ARPU, and portfolio quality; translate annual goals into monthly plans and recommend investment in headcount, marketing, and depots.
Work with Operations, Procurement, and Supply Chain to secure reliable gas supply, depot coverage, cylinder logistics, and last-mile delivery.
Act as the main commercial head for clean cooking in Nigeria and partner with Marketing, Customer Care, Risk, Finance, HR, and Product; provide market insight to shape pricing and product resolutions.
Deliver regular management performance reports covering launch milestones, market dynamics, competitor activity, and customer behaviour.

Desired Qualifications

An MBA is a plus.
Experience in LPG, clean cooking, fast-moving consumer goods, microfinance, telecom, or another distribution-intensive industry in Nigeria is ideal.

Location: Lagos, Nigeria

About the role:
The LPG Business Manager – Nigeria at Sun King will launch and build our PAYG LPG clean cooking business in Nigeria from the ground up. Reporting to the VP, PayGo Business, West and Central Africa, you will shape the market entry strategy, set up the sales structure and build the team, including the regional and area sales management and the Energy Officer network, needed to scale the business across the country. You will own the commercial performance of the business from launch, with accountability for new customer acquisition, revenue, ARPU and portfolio quality.

Market entry strategy: Design and execute the go-to-market plan for PAYG LPG in Nigeria. Choose the pilot locations and expansion corridors using data on population density, LPG adoption, mobile money usage and logistics.
Business set-up: Build the commercial structure for the clean cooking business, including the sales chain of command, territories, effective Headquarters (AHQs), processes and ways of working. Adapt Sun King’s proven LPG model from Kenya to the Nigerian market.
Team building and Management: Define the hiring plan, then recruit, onboard and develop the sales management team and the Energy Officer (EO) network. Build a high-performance, coaching culture from day one.
Pilot and scale-up: Run a successful pilot launch, track early results closely, refine the model based on what works, and supervise a disciplined roll-out to new locations.
Commercial performance: Own the Nigeria LPG targets for installations, revenue, ARPU and portfolio quality. Turn annual goals into monthly plans and recommend investment in headcount, marketing and depots.
Partnerships and operations: Work with Operations, Procurement and Supply Chain to secure reliable gas supply, depot coverage, cylinder logistics and last-mile delivery.
Cross-functional partnership: Act as the main commercial head for clean cooking in Nigeria. Partner with Marketing, Customer Care, Risk, Finance, HR and Product, and give market insight to shape pricing and product resolutions.
Reporting and insight: Deliver regular performance reports to management, covering progress against launch milestones, market dynamics, business rivals activity and customer behaviour.

A bachelor’s degree in Business Administration, Sales, Marketing or a related field; an MBA is a plus.
7–10 years of progressive commercial or field sales management experience, ideally in LPG, clean cooking, FMCG, microfinance, telecom or another distribution-intensive industry in Nigeria.
A proven track record of launching a new business, product or market and building it from scratch, including setting up teams and structures.
Experience building and supervising multi-level sales teams and agent networks, and delivering commercial targets at scale.
An insight of Nigeria’s LPG landscape, including supply, distribution, regulation and consumer behaviour in urban, peri-urban and rural markets.
Commercial and data skills, with confidence using data, dashboards and unit economics to make resolutions.
Excellent stakeholder management skills and the ability to influence across functions and with external partners.
A passion for clean energy access and improving the lives of underserved communities.

About the Company

Sun King

Off-grid solar home systems provider

Sun King designs, manufactures, distributes, and finances solar home energy products for off-grid communities in Africa and Asia. Its range includes solar lanterns and solar home systems with inverters and storage that can power lights, radios, phones, and household appliances, all financed through a pay-as-you-go model with small mobile money installments after a low upfront payment. The company differentiates itself with an end-to-end approach—handling product design, manufacturing, distribution, and financing—supported by a large field-agent network and strategic acquisitions like PayGo Energy to expand into clean cooking. Its goal is to increase energy access by helping households leapfrog kerosene and unreliable grids, aiming to reach millions of homes and businesses, including over 2 million in Ethiopia by 2030.

Company size: 1,001-5,000
Company stage: Debt Financing
Total funding: $864.9M
Headquarters: Chicago, IL
Founded: 2008

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