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Full-Time

PPC Analytics Manager

Confirmed live in the last 24 hours

Farfetch

Farfetch

1,001-5,000 employees

Global luxury fashion and enterprise solutions platform

Senior, Expert

London, UK

Category
Data Analysis
Data Engineering
Data & Analytics
Required Skills
Data Structures & Algorithms
Marketing
Data Analysis
Requirements
  • Experience in leading and mentoring a team of analysts
  • Experience in managing PPC campaigns with a strong focus on measurement, bidding strategies, analytics, and tool development
  • Strong analytical skills with the ability to interpret complex data sets and identify trends
  • Expertise in developing and deploying tools or scripts for automating PPC operations and enhancing campaign performance
  • Expertise in A/B testing methodologies and data-driven decision-making
  • Excellent communication skills
Responsibilities
  • Lead and mentor the team, providing guidance and setting objectives for the area
  • Build and maintain custom tools and dashboards to automate and streamline PPC campaign management, reporting and performance analysis
  • Employ advanced bid management tools and algorithms to refine bidding strategies across diverse PPC platforms
  • Conduct in-depth analysis of PPC campaign performance, identifying trends, insights and opportunities for improvement
  • Collaborate closely with cross-functional teams including digital marketers, data scientists, and IT professionals to integrate PPC strategies with overall marketing initiatives
  • Stay updated on industry trends, best practices, and innovations in PPC advertising and measurement techniques

FARFETCH

Company Stage

M&A

Total Funding

$1.7B

Headquarters

, United Kingdom

Founded

2007

Growth & Insights
Headcount

6 month growth

-23%

1 year growth

-26%

2 year growth

-25%