PPC Analytics Manager

WHAT YOU’LL DO

• Lead and mentor the team, providing guidance and setting objectives for the area.
• Build and maintain custom tools and dashboards to automate and streamline PPC campaign management, reporting and performance analysis.
• Employ advanced bid management tools and algorithms to refine bidding strategies across diverse PPC platforms
• Conduct in-depth analysis of PPC campaign performance, identifying trends, insights and opportunities for improvement.
• Collaborate closely with cross-functional teams including digital marketers, data scientists, and IT professionals to integrate PPC strategies with overall marketing initiatives.
• Stay updated on industry trends, best practices, and innovations in PPC advertising and measurement techniques.

WHO YOU ARE

• Experience in leading and mentoring a team of analysts
• Experience in managing PPC campaigns with a strong focus on measurement, bidding strategies, analytics, and tool development.
• Strong analytical skills with the ability to interpret complex data sets and identify trends.
• Expertise in developing and deploying tools or scripts for automating PPC operations and enhancing campaign performance.
• Expertise in A/B testing methodologies and data-driven decision-making.
• Excellent communication skills with the ability to translate technical analysis into business recommendations.

REWARDS & BENEFITS

• Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
• Critical Illness Insurance and Life Assurance
• Flexible working environment and more!

EQUAL OPPORTUNITIES STATEMENT

•  FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.