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Bacardi

Produces, markets, and distributes spirits worldwide

Key Account Manager - Bangkok

Account ManagementConfirmed live in the last 24 hours
Full-timeBangkok, ThailandNo salary listedIn-person

About the Job

Responsibilities

  • Build, maintain, and strengthen relationships with key on-trade accounts, wholesalers, and distributors.
  • Drive distributor sales teams to achieve sales targets and focus on the company portfolio through engagement.
  • Drive distribution of the Bacardi portfolio through distributors and sales channels based on brand strategies.
  • Achieve budget sales targets.
  • Execute brand visibility in the on-trade channel.
  • Work closely with key customers to drive performance.
  • Implement the agreed Integrated Activity Plan, including channel strategy with and without distributors.
  • Execute brand promotions and activations.
  • Plan, execute, and evaluate events.
  • Manage advertising and promotion activities.
  • Manage partnership contracts and generate volume through pouring contracts.
  • Build and maintain relationships with key on-trade customers.
  • Secure new customers for the BM portfolio of brands across assigned channels.
  • Coordinate merchandising and deployment of point-of-sale materials.
  • Communicate competitor activities.
  • Drive excellent execution of AVQPAP in the channel through the distributor.

About the Company

Bacardi

Produces, markets, and distributes spirits worldwide

Bacardi Limited is a privately held global spirits company that produces, markets, and distributes a wide range of spirits and wines. It owns more than 200 brands, including BACARDÍ rum, PATRÓN tequila, GREY GOOSE vodka, DEWAR’S Scotch, BOMBAY SAPPHIRE gin, MARTINI vermouth, and CAZADORES tequila, with production facilities in multiple countries and products sold in over 160 markets. The products come from blending and aging raw ingredients like sugarcane, agave, grains, and botanicals, then bottling and distributing them worldwide. It differentiates itself by being family-owned, which supports long-term planning, and by maintaining a diverse brand portfolio across many categories; its goal is to grow its brand portfolio, expand into new markets and categories, and operate responsibly and sustainably.

Company size
5,001-10,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Hamilton, Bermuda
Founded
1862

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