Blue View Builder

Designs and builds California prefab homes

Social Media Manager

Performance & Paid MarketingConfirmed live in the last 24 hours

Part-timeSan Diego, CA, USANo salary listed

About the Job

Requirements

At least 2 years of experience running brand social media and hands-on experience with Meta Ads Manager.
Hands-on experience with Google Ads Display or Demand Gen; Search-only experience is insufficient.
Provide a portfolio of 3–5 live or recent accounts and one paid campaign case study covering its objective, spend, and result.
Clear written English.
Working knowledge of Meta Business Suite, Ads Manager, Google Ads, Canva, GA4, and Sheets.
Comfort working in homebuilding and real estate.
Work approximately 16–20 hours per week, mostly Monday through Friday, with at least 3 hours overlapping Pacific hours from 8:00 a.m. to 5:00 p.m.
Batching content is allowed, but engagement and advertising monitoring cannot be left unattended for 4 days.

Responsibilities

Manage Instagram, Facebook, and TikTok.
Plan a content calendar 2–4 weeks ahead for still images, Reels/Shorts, carousels, and project photos.
Write on-brand copy for California custom, modular, and prefab homes.
Schedule and publish content using Meta Business Suite or native platform tools.
Perform light design work in Canva using photographer and job-site photos.
Prepare a monthly content report covering what ran, what performed, and what should be stopped.
Reply to comments and direct messages within one business day during coverage hours.
Route leads through Zapier to Pipedrive and Calendly.
Monitor mentions, competitor posts, and relevant local housing news.
Build, launch, and optimize Meta and Google Display or Demand Gen campaigns, including lead forms, website traffic, and retargeting.
Set up geographic service-area, remarketing, and customer-list or lookalike audiences when lists are available.
Test 2–3 creative variants at a time.
Prepare a weekly spend and cost-per-lead snapshot and a monthly report on learnings and planned changes.
Maintain conversion tracking through the pixel, GA4, and lead-form quality checks, and flag tracking issues.
Provide a written reason before increasing advertising spend.

Desired Qualifications

Spanish is a plus for responding to comments.

Social Media Manager

Blue View Builder · San Diego, United States (Remote) · Full-time · Posted 2026-10-07

Workplace: remote

Description

The role

Own the public feed and the paid layer. You plan and publish, you answer the comments, and you run Meta and Google Display so the brand is not only “active” — it is generating inquiries.

This is not a caption-only intern seat. You will be judged on consistent posting, response time, and whether paid campaigns produce leads at a cost we can live with.

Responsibilities

Organic

Manage Instagram, Facebook, and TikTok
Content calendar 2–4 weeks out: stills, Reels/Shorts, carousels, project photos
Write on-brand copy (California custom / modular / prefab; no generic “dream home” sludge)
Schedule and publish in Meta Business Suite / native tools
Light design in Canva; pull from photographer and job-site photos
Monthly content report: what ran, what held, what to kill

Engagement

Reply to comments and DMs within one business day during coverage hours
Route leads via zapier to pipedrive and calendly.
Light community watch: mentions, competitor posts, local housing news worth quoting
Paid (Meta + Google Display / Demand Gen)
Build, launch, and optimize campaigns: lead forms, traffic to site, retargeting
Audiences: geo (service area), remarketing, customer lists / lookalikes when we have lists
Creative testing: 2–3 ad variants at a time, not 20 abandoned ads
Weekly spend and CPL snapshot; monthly: what we learned and what we change
Conversion tracking hygiene (pixel / GA4 / lead form quality) — flag breaks, don’t ignore them
No spend increases without a written reason

Not in this role

Brand strategy from scratch (you execute an agreed voice)
Full-funnel SEO or the website rebuild
After-hours community management unless a campaign is live and we pay extra hours

Requirements

Must-haves

2+ years running brand social and hands-on Meta Ads Manager
Hands-on Google Ads Display or Demand Gen (Search-only is not enough)
Portfolio: 3–5 live or recent accounts + one paid campaign story (objective, spend, result)
Clear written English; Spanish a plus for comments
Tools: Meta Business Suite, Ads Manager, Google Ads, Canva, GA4, Sheets
Comfortable in homebuilding and real estate

Hours and working rules

~16-20 hours/week, mostly Monday–Friday
At least 3 hours overlap with Pacific 8:00 a.m.–5:00 p.m.
Content batching allowed; engagement and ad monitoring cannot go dark for 4 days

Apply

Apply at Blue View Builder

About the Company

Blue View Builder

Designs and builds California prefab homes

Blue View Builder designs and constructs prefab modular homes in California, focusing on efficiency and quality. Their homes are factory-built modules delivered and assembled on-site, with custom designs supported by draftsmen, architects, and engineers, and finished with materials like stone, wood, and stained glass. They differentiate themselves through a streamlined workflow, integrated design support, and financing options tailored to different construction types, aiming for cost-effective, environmentally friendly housing. Their goal is to provide affordable, sustainable housing in California by combining custom design, efficient prefabrication, and accessible financing.

Company size: Not listed
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: 2024

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