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IHG

Global hotel company

Marketing & Communications Manager

Marketing Generalist & ManagementPosted on Nov 13
Full-timeChinaNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in marketing, mass communication, media, or a related field is required.
  • At least 3 years of relevant work experience, or an equivalent combination of 4 years of university education and relevant work experience, is required.
  • Practical ability to lead, manage, and motivate a team is required.
  • Ability to manage projects against varying financial budgets and performance targets, with strong time-management skills and the ability to handle multiple tasks, is required.
  • Strong written and verbal communication skills in Chinese and English, and proficiency with Microsoft Office software, are required.
  • Ability to interact and communicate with customers, employees, and third parties while representing the hotel, owner company, brand, and IHG is required.
  • Ability to work with external suppliers to achieve set objectives is required.

Responsibilities

  • Manage the hotel's marketing plans, production of designs for printed materials and advertising, content management, public relations, hotel promotions and events, and social media in accordance with IHG marketing and communications standard operating procedures.
  • Develop and execute the hotel's annual marketing plan, including hotel events, public and media relations, loyalty and channel marketing, and other marketing campaigns.
  • Align marketing campaigns with the hotel's key business segments and ensure that time and budget investments have clear returns on investment.
  • Develop and maintain media relationships; plan press conferences and other public relations activities; represent the hotel in communications with media; promote a positive public relations image, increase hotel awareness, and mitigate negative impacts.
  • Regularly send hotel updates, promotions, and event press releases to media, trade publications, and the local community to build lasting awareness of the hotel.
  • Manage hotel marketing events, including budgets, guest lists, agendas and plans, media participation, photography and video, and gifts.
  • Design and produce hotel and marketing promotional materials in line with brand standards; manage the IHG Hotel Content Management system, update text and images, improve content quality, and present brand standards effectively.
  • Manage the hotel's image database, including official hotel, event, and employee photos, for hotel promotion; manage hotel social media platforms to support strategic promotions, maintain guest engagement, and build the hotel's customer database.
  • Manage the hotel's and brand's reputation and awareness in the local city and major source markets; monitor competitor awareness and promotional activities and use relevant information in marketing strategy development.
  • Prepare and manage the department's marketing budget; assist the Director of Sales and Marketing with the annual marketing budget, revenue-target monitoring, cost control, and short- and long-term hotel strategy plans.
  • Work with the Director of Sales and Marketing and the Director of Human Resources to allocate Sales and Marketing department staffing appropriately, assist with recruitment and onboarding in accordance with company guidelines, implement departmental standard operating procedures, and communicate regularly with the team.

About the Company

IHG

Global hotel company

IHG is a global hospitality company operating and franchising a portfolio of hotel brands. The company supports hotel development, reservations, loyalty programs, revenue management, brand standards, technology, and guest services. It serves travelers, hotel owners, franchisees, corporate clients, loyalty members, and hospitality partners. Its operating model centers on a primarily franchised and managed hotel network connected through brands, distribution, commercial systems, and regional support. Teams work across hotel operations, development, revenue, technology, marketing, loyalty, finance, and owner support. Teams support coordinated daily delivery.

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